10 posts tagged "Saturdays Surf"
“I grew up on Gap; it’s like the thing you always think about when you think of classic American brands,” says menswear designer Todd Snyder. And now Snyder, along with five other menswear labels (including BLK DNM, Ian Velardi, Mark McNairy New Amsterdam, Ovadia & Sons, and Saturdays Surf), will be stocked in the iconic retailer’s shops. “These designers are shaping the future of menswear, and it’s an honor to bring their distinct visions to life in a way that complements Gap’s casual American point of view,” says Gap North America head of merchandising Mark Breitbard. Before the limited-edition collection (with prices starting at $20 for basics and going up to $340 for leather jackets) launches in stores September 27, Style.com has an exclusive behind-the-scenes look at GQ‘s Best New Menswear Designers and the journey through the collaboration.
For French heritage brand Saint James, not a lot changes from year to year. They’ve made their name on their Breton stripe shirts (the shirt that has been part of the French naval uniform since 1848) and that’s what customers keep coming back for.
This week, their loyal fans get even more to love with the debut of the eight-piece Saint James capsule collection exclusively for Barneys. For the series of menswear styles ($115-$625, hitting Barneys stores this week), which includes crewneck sweatshirts, henleys, and a bomber jacket, the brand enlisted former Freemans Sporting Club creative director Martin Carvajal to create looks to complement the Saint James core classics. Fashion insiders will get a first in-person look at the collection at a private launch party in New York tonight, but before then, Style.com has an early glimpse at the accompanying calendar. The photos, lensed by Backyard Bill, feature a series of personalities (and longtime Saint James wearers) including Glenn O’Brien, his son Oscar O’Brien, Zani Gugelmann, Paddle8 founder Alexander Gilkes (pictured, above), The Fat Radish chef Benjamin Towill, Hudson Clearwater owners John and Mark Barboni (pictured, below), and Angus McIntosh of Saturdays Surf, all wearing the new looks along with some of the brand’s staple items. “My father’s navy Breton Saint James jumper would always be a staple item in his weekend bat-suit,” Gilkes tells Style.com. “I was proudly able to emulate him when I was finally given my mini version, which I would wear with my favorite Postman Pat wellies.” Also coming soon from Saint James: a new Manhattan flagship shop. We’re guessing this calendar crowd will be especially happy about that.
It’s been quite a year for lifestyle brand Saturdays Surf. Just last month the laid-back label opened its second New York City store on Perry Street in the West Village, shortly after the March arrival of its first outpost in Japan. And the trio of guys in charge—Morgan Collett, Josh Rosen, and Colin Tunstall, is not planning on slowing down any time soon. The newest Saturdays project? A print magazine. “This is a great opportunity to get into the psyche of what Saturdays represents,” Tunstall (whose ten years in the publishing industry as an art director at Esquire, New York magazine, and GQ made him the perfect fit for the role of editor in chief) told Style.com.
Although the brand has gained a reputation for all things surf related, the 290-page first issue of Saturdays Magazine includes an eclectic mix of features, and they aren’t all wave riding related. There are nine image portfolios shot by the likes of famous sports photographers Walter Looss and Nick LaVecchia, to name of few, as well as 15 Q&As with a diverse mix of individuals from hotel owner Sean MacPherson and teen surfing sensation Quincy Davis to skateboarder Tony Farmer and eighties fashion designer Jimmy’Z, (known for his Velcro board shorts, which were recently revived at Opening Ceremony). Unlike traditional magazines, there are no styled editorial spreads or even advertisements. “Saturdays is not the livelihood of the brand, nor do we think it will pay the bills,” says Tunstall of the mag, which he says will most likely be a biannual publication. “We are doing it simply because we are passionate about the brand.” Get a sneak preview of the magazine exclusively on Style.com before it makes its public debut August 1.
Saturdays Magazine will be available for purchase in Saturdays Surf NYC locations, the Saturdays Tokyo flagship, and select bookstores worldwide.
One hardly needs a reason to pay a visit to the Saturdays Surf NYC office, knowing that founders Morgan Collett, Josh Rosen, and Colin Turnstall will be hanging around. But if the surfer boys are what get you through the door, it’s the clothing behind it that keeps you coming back season after season. For Fall, the brand that is known for its signature logo T-shirts and board shorts is offering denim, available in two fashion-forward-for-the-guy-who-doesn’t-like-fashion fits; the Charlie straight leg (pictured) and the Luke slim fit (both of which were named after friends of Morgan, Josh, and Colin). The jeans, which come in indigo and black, are raw, unwashed, and selvedge, with contrasting colored seams—easy to throw on after a day of riding the waves. For a cool $150, they will be available in August at all Saturdays locations, as well as on www.saturdaysnyc.com.
Saturdays Surf NYC, 31 Crosby St., NYC, (212) 966-7875.
Just one minute before Stella McCartney revealed her Olympic uniforms, Giorgio Armani stepped in to announce his own Olympic collaboration. The label enlisted various athletes to star in the new Emporio Armani “The Sense of Being” campaign, which features black-and-white photographs of the athletes engaging in their respective sports. Armani’s EA7 line will officially outfit the Italian Olympic team. [Telegraph]
Saturdays Surf, the ocean-meets-urban retailer, is opening its second-ever location in Tokyo this Friday. Josh Rosen, part owner of Saturdays, tells WWD that “the American vibe is very important there.” The company began with a New York location in 2009, offering surf gear before expanding with a full men’s collection. [WWD]
Tom Ford is now supporting the Gay, Lesbian and Straight Education Network’s Think Before You Speak campaign, an initiative to end the use of homophobic language. Ford will help judge a filmmaking competition, for which participants will create a progressive public service advertisement. [Vogue U.K.]
In other retail news, Jack Spade will open his first European store in London’s Soho neighborhood next week. The 1,200-square-foot space will house the label’s full apparel and accessories lines. The company’s VP and brand director, Cuan Hanly, says a U.K. location is the “next logical step” for the brand, WWD reports. [WWD]