2 posts tagged "SEPP"
If you still haven’t gotten into the athletic trend, we have news for you: Sweatshirts and sneakers aren’t going anywhere. And with the 2014 World Cup fast approaching this June, there’s no time like the present to get on board. Yoox.com and football magazine Sepp have enlisted ten designers for #YooxSoccerCouture, a capsule collection comprising ten exclusive unisex sweatshirts for each Brazil-bound team. Football fan or not, these pieces are arguably the chicest way to show your support throughout the tournament. Opening Ceremony was tapped to represent North America, Central America, and the Caribbean, and its graphic red, white, and blue sweatshirt debuts exclusively here on Style.com. A blown-up logo, wavy stripes, and graphic splashes of color look sporty indeed, but it hardly feels like standard athleticwear. We’ll be wearing ours long after the World Cup ends—say, with leather pants, sleek sneakers, and a high pony.
The #YooxSoccerCouture capsule collection will be available exclusively on yoox.com from mid-May 2014.
The German stylist, editor, and writer Markus Ebner isn’t exactly overwhelmed with free time—he’s the contributing fashion editor of Die Zeit, writes reviews for the Frankfurter Allgemeine Zeitung, and edits Achtung, the fashion magazine he founded and now runs from Paris. That makes it all the more impressive that every two years, for every World Cup and Euro Cup, Ebner—along with his co-editor, Godfrey Deeny—manages to produce another journal: SEPP, the original fashion-meets-football publication. Founded in 2002, when, Ebner says, “few designers, except maybe Armani with the Davids—James and Beckham—and Dirk Bikkembergs cared much about football,” the magazine commissions designers to create jerseys, sketches, and shoots inspired by the beautiful game. (Its first supporter? The diehard Inter Milan fan Donatella Versace, who contributes a jersey design to every issue, almost always in Milan blue.) For the 2010 installment, designers such as Alber Elbaz (above), Giambattista Valli (below), Giorgio Armani, and Dries Van Noten lent their talents, as did Karl Lagerfeld, who sketched a few of his favorite stars as well as one player who we could only hope would take the field. That fellow’s name? Karl Lagerfeld (bottom). Continue Reading “The World Cup, Kit By Lanvin. No, Really.” »