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July 31 2014

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6 posts tagged "Serge Azria"

Vintage Shopping Just Got a Whole Lot Easier

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Loved and Found

Current/Elliott is taking the guesswork (and legwork) out of scouring flea markets and antique shops. Loved and Found, a new editorial concept that launches today, makes a vintage score as easy as the click of a mouse. For the launch, Current/Elliott CEO and creative director Serge Azria teamed up with Taylor Tomasi Hill and her husband, Chase Hill, to curate their own special capsule of pieces. A first look at their selection debuts exclusively here.

“We wanted to curate a unique shopping experience for our customers, a platform to share our passion for denim and all things vintage,” Azria told Style.com. “I automatically thought of Taylor—she has the ability to know what’s cool before it’s cool. As both a tastemaker and style influencer, I trust her eye, as well as Chase’s, to find covetable items both new and old.”

Loved and Found

“Serge has a distinctive eye, and I know what he’s looking to offer the Current/Elliott customer,” Tomasi Hill said. “The goal was to find loved items at attainable prices so anyone and everyone can find something special.” Tomasi Hill, whose résumé includes accessories director at Marie Claire; creative director of Moda Operandi; and, most recently, working on her floral company, TTH Blooms, has been honing her vintage skills since she was a teenager. “I started back in college at the Salvation Army stores all over Brooklyn,” she said. “I got pretty addicted to searching for the needle in the haystack, and once I found that gem, I wore it out.”

The Hills have traveled to upstate New York, Pennsylvania, and Las Vegas to find pieces like a Navajo rug, a chipped Boston Terrier statue, and a bronze walrus paperweight (all pictured above), but they will soon head to Dallas, Rhode Island, and California to continue their search.

Tomasi Hill’s number one tip for successful vintage shopping? “Always have someone whose taste you respect to bounce your possible purchases off of,” she said. “My husband and I know we work well when it comes to decorating with vintage finds. We’ve only disagreed on two items in our home. I bought a florists sink after he said no, and I had it brought to New York without even thinking if it would fit in our tiny elevator. After hours of trying, we finally got the sink in the house, and it’s my favorite piece. He bought a boat painting I despise, and every time I catch a glimpse out of the corner of my eye, I just laugh and think, I have my sink.

Loved and Found launches today on currentelliott.com/loved-and-found.

Photos: Courtesy Photos

The Split-Second Preview: Joie

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The Fall ’14 Ready-to-Wear collections are under way in New York, and will be followed by the shows in London, Milan, and Paris. Before the new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length at 140 characters or less. Our entire collection of Fall ’14 previews is available here.

Joie

WHO: Joie, designed by Serge Azria

WHERE: New York

WHEN: Wednesday, February 12

WHAT: “A moody girl on a Saturday afternoon in Paris; perfectly undone and effortlessly feminine.”—Serge Azria. The creative director and CEO sent us a peek at Fall ’14′s fabrics, above.

Photo: Courtesy of Joie

Urban Equipment

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A great shirt is a staple in any city girl’s wardrobe. And tomorrow, thanks to the opening of Equipment’s new Soho boutique, getting one (or two, or four) will be a lot easier. “We were ready. We’ve reached maturity,” said Serge Azria, the CEO and creative director of the revived seventies label, about his choice to open the brand’s first stand-alone store since the 2010 relaunch. Nestled on Wooster Street (just a few doors down from the newly opened Joie boutique, also an Azria-owned brand) the store, as the CEO explains, is meant to have a “gallery feel.” Its brushed-metal display cases, black floors, and white walls provide a minimal, uncluttered space in which to shop Equipment’s wares. Expanding on that gallery vibe, a painting by Retna, one of Azria’s favorite artists, hangs on the back wall. Apparently, the boutique will be showing more artwork, as well as embarking on a surprise music project, in the coming months.

“I think that Soho is a very international place, and it’s once again becoming an important shopping destination in the city,” said Azria of the boutique’s considered location. He also voiced ambitions for further U.S. expansion; in 2013 the CEO is aiming to open stores in locations like L.A., Miami, and maybe even New York’s Upper East Side. “The rent here is crazy, though!” he jokes.

But Equipment’s retail push is only one of the brand’s new developments. In addition to a healthy range of white and colored shirts, the store will sell sunglasses by Garrett Leight—a hint at accessories collaborations to come. And, while silk shirts will always be at its core, the label is out to prove they’re not just about button-downs. Shirtdresses will be introduced for Spring (which will hit the shelves in January). Cashmere sweaters with novelty prints like polka dots and snakeskin are also a recent addition to the Equipment range (they made their debut this fall) and, according to Azria, blazers are on the way. The CEO’s favorite new offering, however, might be the silk pajamas, a large selection of which are available at the Soho store. “They’re a hot ticket,” he says.

Located at 110 Wooster St., Equipment officially opens on Friday, December 21.

Photo: Courtesy of Equipment

Jumping for Joie

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On a much-buzzed-about corridor of Melrose Avenue, where labels like Marc by Marc Jacobs, Diane von Furstenberg and Helmut Lang have all opened boutiques, a retail resurgence has begun. This Tuesday, Joie’s L.A. flagship joins the fray. The label is undertaking a major rollout—in addition to L.A., a Soho shop has just opened in New York, with a Meatpacking District branch and a San Francisco outpost on the way. Still, says creative director Serge Azria, “each store embodies the true feel of the brand: effortlessly chic yet casual.” Who do you call for that? Ryan Korban, the designer whose credits include Alexander Wang’s store and showroom and New York’s Edon Manor. Korban’s vision translated into a Parisian apartment that’s been sun-kissed by SoCal—an apartment, that is, that’s 1,640 square feet large, with herringbone floors and washed gray moldings. “L.A. has always been a big part of the Joie environment—even before we opened on the West Coast,” Korban explained. “Because it is such a large part of the brand, it has always come through in the design, even when we were doing New York stores.” Although New Yorkers are famously wary of all things L.A, we haven’t heard any complaints.

Joie is now open at 8414 Melrose Ave., L.A., (323) 330-1255.

Photo: Courtesy of Joie

EXCLUSIVE: Mary Katrantzou X Current/Elliott

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Mary Katranzou showed a collection in London yesterday evening that was right on the money. Or rather, with her banknote- and stamp-inspired prints, the money was right on it. And there’s more where that came from—to go with it, she collaborated with Current/Elliott creative director Serge Azria on a series of denim pieces, translating her sheaths and shifts into everyday casual wear. “We thought denim would be a great challenge and with Serge, there seemed to be a synergy with our work—from opposite sides of the spectrum,” says Katrantzou. “We wanted it to feel very different to what we usually do.” In a statement, Azria adds, “Mary brought to me such unexpected ideas with her expert craftsmanship, I was immediately convinced.” Style.com got the very first look at the collection of dresses, skirts, and jeans, which hits stores mid-February. Check out a few of our favorite pieces ($230-$530), here.

Photos: Stephen Sullivan