4 posts tagged "Seven for All Mankind"
James Franco’s mission for his latest Seven For All Mankind campaign was to meld old Hollywood and new. “The whole aesthetic approach of the campaign is based on the eternal hipness of the clothes,” Franco says. “We can do a meditation on old and new Hollywood at the same time because of the way the clothes fit into all eras.”
Old Hollywood is well represented by classic landmarks, including Hollywood Cemetary, Sunset Boulevard, and Mark Mahoney’s famous Shamrock tattoo parlor. New is represented by the diverse cast, including Lily Donaldson, Lou Doillon, Cody Horn, and Henry Hopper (a very direct connector of old Hollywood and new: he’s the son of the late Dennis Hopper). The roster is international (Doillon is French, Donaldson English) but Europeans have always found a happy home in Hollywood—just as the campaign’s inspiration, Rudolph Valentino, did. “He was the great sex symbol of the silent film era, so much so that some journalists wrote pieces about the general decline of masculinity and blamed Valentino’s suave effeminacy as the main cause,” Franco tells Style.com. “But now, almost a hundred years later, we can champion the ambiguity of Valentino.” The campaign debuts exclusively on Style.com, as do a few behind-the-scenes shots. Look out for the accompanying Web video series shot by Franco on the brand’s YouTube channel July 26.
James Franco is busy. So busy that the only time he can speak is by phone at 7:30 a.m., before business hours for most of us, and an appointment not necessarily made more palatable by a night at the Met gala the evening before. No matter. “I don’t like to waste anything,” Franco says, minutes as well as creative outlets and even press calls. It helps to explain how the relentless multitasker finds time to do it all: shoot major Hollywood movies (next up: the title role in Sam Raimi’s Oz: The Great and Powerful, cameos in the latest from Harmony Korine and Seth Rogen’s directorial debut, etc.), direct his own student films and get them distributed (The Broken Tower, a life of poet Hart Crane), model for Gucci, create ads for Seven for All Mankind, occasionally host the Oscars, curate The Dangerous Book Four Boys (now also available in book form, from Rizzoli), and so on and so on.
Franco’s latest project, Rebel (sponsored by Gucci and Seven), arrives thanks to L.A.’s Museum of Contemporary Art, at JF Chen’s exhibition space in Los Angeles next week. For this meditation on James Dean—whom he won a Golden Globe for playing in 2002—and Rebel Without a Cause, Franco commissioned artists Paul McCarthy, Ed Ruscha, Aaron Young, Korine, Terry Richardson, and more to reinterpret bits of the film and its attendant legends. (His own take on it, Brad Renfro Forever, screens as well.) Not long after sunrise, Franco spoke with Style.com about an evening at the Met, fashion versus film, and the enduring rawness of Rebel.
Rebel runs May 15 through June 23 at JF Chen, 941 North Highland Avenue, L.A., for more information, visit moca.org.
Thanks for speaking so early. I can imagine it was a late one last night.
It was pretty late. But my date was Marina Abramovic, and she is going to Cuba today, so she wanted to leave early. So I didn’t stay out that late.
How was the Met gala?
It was fine. It was my first time. It’s just a nice dinner, with every celebrity you can think of.
Did you get a chance to see the exhibition?
Yeah, they kind of walk you through it when you get there. It was great. It was all women’s fashion, which I guess I can appreciate.
Fashion definitely seems to appreciate you. How do you see it fitting into what you do?
I see it as one more aspect of the world that I’m involved in. I think a lot of what I do, in whatever medium it might be, is grounded in my experiences as an actor on film. That’s how I enter the professional world, through film. I’m used to certain working methods and collaboration with a lot of people. I’m used to making projects with people that are skilled in different areas. I’m used to coming up with ideas and then having them augmented through collaboration, or hearing other people’s ideas. So fashion is basically, like, the wardrobe department on a film, but for life—for our characters in life.
The companies I work with are very supportive of the art projects that we do, and in the other direction, we’ve been able to incorporate the clothes from Gucci or Seven into the art projects in a way that I’m really happy with. It’s not as if one side takes precedence. There’s something really important about that. It’s not like the art world, or the stuff I do art-wise, related to Gucci doesn’t critique fashion or make fun of it or anything—it just sort of uses the clothes as a wardrobe designer would on a movie. With fashion…they don’t force me to create a false image of myself to sell the clothes. Basically, who I am is what they want. Continue Reading “James Franco: Rebel‘s Rebel” »
Franco For All Mankind, Margherita Missoni Is Engaged, Lagerfeld Has A Bombay Spectacular In Store, And More…
James Franco’s latest gig is ad director and photographer for Seven For All Mankind’s Spring ’12 campaign. Of his vision for the campaign, the actor says, “We don’t want to do something that feels very fashion-heavy.” [WWD]
Congratulations to Margherita Missoni, who is engaged to Eugenio Amos. Don’t expect it to be a Kardashian sort of affair—it will be private and there will be no press coverage of the wedding in Sumirago, Italy. [Vogue U.K.]
Wondering what Anouck Lepère’s apartment might look like? The supermodel, who has fronted Missoni campaigns and worked with the likes of Demarchelier and Testino, opened up her Antwerp home to photographer Estelle Hanania to gives us a snapshot inside her world. [Nowness]
Karl Lagerfeld’s pre-fall collection will be India-inspired, complete with embellishments from the couture ateliers owned by Chanel. His December 6 show will take place at the Galerie Courbe in the Grand Palais. [WWD]
Fresh off a week and a half tour of Gap stores across the U.S., creative director Patrick Robinson was at the Fifth Avenue flagship this morning talking up the brand’s new premium denim. “They’re the best-fitting jeans in the world. That’s a big statement, I know,” he said. Robinson also told us, “They’ll change your life.” Hmm. But it sounds like he just might’ve done the work to back it up. The six new women’s and seven new men’s styles were a year and a half in the making and are designed to put Gap back into the denim game. Once upon a time—before Diesel, Seven for All Mankind, Citizens of Humanity, True Religion, J Brand, etc., etc.—Gap and Levi’s owned it. To get back to that place, Robinson recruited wash experts, incorporated hand details, and retrained the technical people in Gap’s factories. The most important change? “Nailing the fit,” he explained. “I heard over and over again from customers that it’s about fit. If the jeans don’t give her a rock star butt, she’s not buying.” Gap was giving free pairs to blog editors, but the $69.50 price for a pair of Very Skinnys in olive green with riding pant seaming across the thighs was so right, I would’ve happily paid for them.