3 posts tagged "Sharon Wauchob"
Today, Edun—the label founded in 2005 by Bono and wife, Ali Hewson, with the intention of boosting trade and clothing manufacturing in Africa—has appointed a new creative director. Danielle Sherman—formerly the design director of T by Alexander Wang and, before that, the design director of the Olsens’ The Row—will take the reins from Sharon Wauchob. Having designed Edun’s men’s and women’s collections for six seasons, Wauchob is stepping down in order to focus on her eponymous womenswear range in Paris. WWD reports that Sherman starts at her new post today.
Change is in the air at Edun, Ali Hewson’s eco-friendly, ethical line: a new creative director (Sharon Wauchob), a new corporate parent (LVMH), and some prime new real estate at Bloomingdale’s for her men’s pre-fall collection. All of that is new except menswear, which Edun has been doing since the line was founded—but, says Hewson, you’d be forgiven if even that is news to you. “Most people don’t realize that we do men’s,” she admits with a little laugh. “So it’s great to see it here in its own light.” Designed by a transitional team before Wauchob fully takes the reins for Spring ’11, the pre-fall collection is nevertheless a step forward for the brand. It introduces outerwear, a new category for the label, including a cropped leather jacket (in responsible by-product leather) and a full-length snorkel coat. The concept of hemp suiting usually is enough to raise an eyebrow, but Edun may well reclaim it from Woody Harrelson territory with a slouchy, double-breasted version (the jacket is pictured, left, with Edun jeans). A renewed commitment to fits and production should help all of it find a new public. So should the label’s first New York fashion week presentation, when Wauchob shows her first men’s and women’s collections jointly this September.
Olsen worshippers, start praying to the ticket gods: Ashley (pictured in Erdem from Sunday’s Golden Globes awards ceremony) has announced that they’ll be hosting the first show for The Row this February in New York. We’re guessing these gods in particular appreciate sacrificial offerings of leather leggings and enormous Givenchy bags. [Vogue U.K.]
Would you wear the floral-print sweatsuits from Opening Ceremony’s latest collaboration with NYC streetwear darlings Pegleg? Office opinion is divided here; Racked, on the other hand, feels pretty certain. [Racked]
Edun has tapped longtime LVMH textile designer Sharon Wauchob as its new creative director. Her first collection will be for Spring 2011. [WWD]