6 posts tagged "Shayne Oliver"
New York-based Hood by Air has, over the past few years, experienced a meteoric rise. Designer Shayne Oliver helped to elevate the super-luxury sportswear movement, and his printed T-shirts and oversize bombers are now favorites of trendsetters like Kanye West and A$AP Rocky. The brand is already carried by a bevy of international retailers, including Barneys New York, Opening Ceremony, VFiles, and Browns. Yet, despite all its success (not to mention its hoards of tech-savvy millennial fans), HBA does not have its own Web site. On Monday, however, the launch of hoodbyair.com will change all that. “People have had time to be introduced to the brand and interact with it in their own way,” offered Oliver by phone from Paris, where he is showing his Pre-Fall collection on Saturday. It’s the first time he’s presenting in the city. “There are so many portals through which you can access HBA, and it needs to have a real home now, where we can have its high and low aspects exist in the same place. This will help us spread our message. As a young label, you have to have that in order to survive.”
Upon its launch, the Web store will only sell site-exclusive T-shirts. “This is a very fresh experience. I want to grow into it, and I want it to be organic,” said Oliver. The preliminary site features a black-and-white interface and rotating models that give a 360-degree view of each garment. GIFS, social media elements, and more are on the way. “Before we take it to the next level, to a world with more video and more color, we want to master it,” explained Oliver. “We started with black and white because the site is still a baby—we’re starting with a blank space.”
The Web site ties in with HBA’s upcoming Paris Pre-Fall presentation, during which Oliver says he’ll unveil items that will only be available on the site. Also set to debut on Saturday? The label’s first foray into denim, as well as the first installment of an ongoing footwear collaboration with Italian brand Forfex (we’ll see part two during HBA’s NYFW presentation next month). “We’re so inspired by being American, and loving that we’re American, so we were like, let’s just do something really American in Paris and show a lot of jeans,” said Oliver of the new denim venture. When asked if he’d consider doing a full-on show in the City of Light, the designer paused. “Yeah. The response here has been really cool, and I was worried because the last thing I wanted to do was to come here and feel like I’m being vulgar toward Paris’ culture or structure. I’m not in any way trying to bow down to anyone, but I have to think about the opportunities that come with the acceptance of the brand. We’re super-excited.”
The Spring ’14 collections kicked off in New York on Wednesday, and will be followed by the shows in London, Milan, and Paris. Before their new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length previews at 140 characters or less. Our entire selection of Spring ’14 previews is available here.
WHO: Hood by Air, designed by Shayne Oliver
WHERE: New York
WHEN: Sunday, September 8
WHAT: “The collection, entitled GUMP, is a re-definition of Americana’s idiot savant.” — Shayne Oliver. The designer sent us a sneak peek at HBA’s Spring ’14 collection, above.
Few brands command such a cult following as New York-based Hood By Air. Helmed by Shayne Oliver, the label has acquired such a cool crew of fans that the mighty retailer Selfridges cherry-picked it to be one of the twenty brands featured in the department store’s new men’s contemporary concept floor, which, opening this week, will offer plenty of street, skate, and attitude.
By way of celebration, then, last night the Selfridges parking garage was transformed into a skate-park-cum-nightclub, and on display were pieces from HBA’s Spring ’14 collection with an Anglo twist. The label partnered with British heritage knitwear brand Corgi to create some sumptuous one-offs. “I wanted to collaborate with a brand that was steeped in tradition,” explained Oliver. “The idea was to pull together a contrast between that and our rebellious nature. You know, that old craftsmanship and handmade stuff. That’s something that we lack a little bit in America, and I wanted to work with a brand that represented the opposite of fast fashion. It was a little tribute to our coming to the UK and to Selfridges.” Continue Reading “Hood By Air Hits the UK” »
By now, it’s been established that New York-based Hood by Air has become a cult favorite. And, considering his smorgasbord of upcoming projects, founder and designer Shayne Oliver has proven that the streetwear line is no fleeting niche sensation. Last weekend, Hood by Air launched Morph—a conceptual pop-up in L.A.’s Scion AV Installation space that marked the brand’s West Coast retail debut. The shop’s Saturday opening—which was attended by diehard HBA fan, and the star of Oliver’s Fall ’13 show, A$AP Rocky—doubled as the launch of an eight-piece made-to-order luggage capsule. Running between $800 to $2,500, the range includes a black leather backpack with clever ball-and-chain detailing and a skeletal fetish-inspired latex hiking bag (left). “It’s subversive luxury luggage,” Oliver told Style.com. “The line has to do with me playing more with the actual realm of luxury. With these bags, I’m confronting that sense head-on and feeling things out for myself.”
The travel accessories are just one facet of Hood by Air’s expansion beyond its signature “ghetto goth” sweatshirts and tees. On June 16, an HBA knitwear capsule will land at Selfridges department store in London. The unveiling of a denim line at New York’s Milk Studios will follow in September. And during the Spring ’14 Paris shows, Oliver will introduce suits and jackets as part of the label’s move into formal menswear. No doubt, big things are happening for the 25-year-old designer, who launched HBA in 2006. But the talent is humbled by his growing fan base’s veritable obsession with the label. “I take it as a nod to what I’m doing,” he said. “I’m just building an aesthetic, and a brand, and a place for myself in fashion. I don’t quite know how to take it, because I’m shy. I just see it as gratitude.”
Hood by Air’s Morph will be open through June 16 at the Scion AV Installation space, 7667 Melrose Avenue, Los Angeles, CA 90046.
With his cult clothing line, Hood by Air, Shayne Oliver is redefining and elevating streetwear. And thanks to a recent flurry of celebrity endorsements from the likes of Kanye West, Drake, and A$AP Rocky (a friend of Oliver’s who wore custom HBA pieces as the opening act of Rihanna’s Diamonds tour and also closed the label’s buzzy runway show during New York fashion week), the brand is having a bona fide “fashion moment.”
Last night at the Museum of Arts and Design in Columbus Circle, Oliver sat down with Garmento magazine founder Jeremy Lewis to discuss HBA’s rising star, his approach to design, and his future plans. Oliver explained that he draws inspiration “from the energy of the city itself and looking around at the younger guys who have a sense of urgency in the way they dress. What you see on them is what’s happening right now.” On the topic of his aesthetic, he offered, “There’s a huge sense of luxury in feeling comfortable. It’s breezy. It’s coy. It’s about having on a full cashmere look and feeling like you’re going to the gym. It’s the modern man who can be like, ‘I’m so relaxed and you’re not.’” Continue Reading “Shayne Oliver’s Catching Some Air” »