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April 19 2014

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6 posts tagged "Shopbop"

Gal Power: Nasty Gal’s Sophia Amoruso on Her $100 Million (and Counting) Adventures in E-tail

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Sophia AmorusoSophia Amoruso, the 29-year-old eBayer-turned-Internet entrepreneur behind Nasty Gal, is in New York this week celebrating a pair of milestones: the e-tailer’s eponymous new ready-to-wear collection and the launch of Shoe Cult, its debut footwear line. Alexandra Richards, Emily Weiss, and Mia Moretti joined her for dinner at Hudson Clearwater last night. “This is a first for us,” Amoruso told Style.com. “Until now we’ve kind of only thrown brutish parties, which is my comfort zone.” But there’s nothing brutish about her business savvy. Nasty Gal sold about $100 million in clothing and accessories in 2012. She sat down with Style.com at the Crosby Street Hotel Wednesday afternoon to discuss her 50,000-and-counting Instagram followers, her love affair with Nike, and how the new additions will add to Nasty Gal’s bottom line.

You did the show circuit in New York last season. Was that your first time?
I’d gone a few years before. Erin Wasson was a customer when she was doing her thing for RVCA. She had bought some vintage from me, and she invited me because she was inspired by [those pieces]. It was interesting to see the full cycle, you know, “Wow, I sold vintage, and something that was inspired by it walked down the runway.” There’s nothing more encouraging than that. That was 2009. And I’ve gone the last two seasons. But I’m not a blogger; I’m not an editor; I don’t buy many of these brands. For me, it’s nice to see it in person, but I’m not sure it’s totally necessary.

Would you like to be part of the official New York fashion week schedule in the future?
There’s no plan for it.

What is your impression of the New York fashion world, as an L.A. outsider?
I’m really glad that I can come participate and meet people who are making the fashion world happen. If I were personally in New York and running my business here, I could be pretty distracted by it. It’s glamorous. But in L.A., at the end of the day I go home and hang out with my boyfriend and my poodle.

Are there designers in New York that you like or admire?
I really like old Norma Kamali. I like to know what’s going on, but personally I still wear mostly vintage. And, like our customers, I’m not really bound to only wearing one designer, or a few designers. It’s kind of a mix and match. Although I love Céline’s shoes and accessories.

So you still spend time hunting through vintage stores?
I don’t go vintage shopping in L.A. anymore. I steal stuff from our vintage department.

How important is vintage to Nasty Gal?
Vintage is a significant part of our business. It’s something like 1 percent, but at the scale we’re operating at, it’s close to a $1 million business. For a lot of people that would be good enough. Continue Reading “Gal Power: Nasty Gal’s Sophia Amoruso on Her $100 Million (and Counting) Adventures in E-tail” »

Reece Hudson’s Virtual Expansion

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Reece Hudson, the New York-based handbag and accessories label founded by Reece Solomon and her business partner, Max Stein, in 2009, is on a roll. The brand has experienced some serious success since it earned a coveted spot in the CFDA’s Fashion Incubator program in 2011. Evidence? Spring 2013 saw the range launch in major retailers like Barneys New York and Shopbop.com. In an effort to meet bigger orders and up its leather quality, the brand has, for the past two seasons, been manufacturing its clever clutches, totes, and satchels in Italy. And the duo has even begun to conquer key international markets—come Fall ’13, it will land in China and Russia. Today, Solomon and Stein (who are actually just back from a CFDA/W Hotels-sponsored inspiration trip in Istanbul), announced the debut of Reece Hudson’s new Web site, which marks the brand’s first foray into e-commerce. “We only do two collections per year, so stores are selling out of things in thirty or forty-five days, and then there’s nothing available,” said Stein, explaining that he and Solomon hope the e-commerce portion of their Web site (which will be accessible to clients worldwide) will help fill the ’tween-season gap. The new online destination will also offer special pieces that aren’t often available at larger retailers.

In addition to e-shopping, Reece Hudson’s virtual home features fashion films, behind-the-scenes snaps, a full collections archive, and more. “One thing we’ve been working on a lot with our mentors since being in the Incubator is building a defined brand image,” said Solomon. The Web site, which the designer describes as “simple and clean,” is the pair’s next step in expanding and defining the growing label. Check out the brand’s new online digs at reecehudson.com.

Photo: Courtesy of Reece Hudson

A Man And A Woman Goes Digital

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“I’d been working in e-commerce for so long that I wanted to build a great foundation for the new business by working solely with customers in my store for the first year,” Erin Crandall, the former head buyer at Shopbop.com, says of A Man and a Woman, the chic Christopher Street boutique she founded in September 2010. “I learned so much from talking to people, working with them on what they like, what they need, how different brands fit, the quality—working one-on-one with women every day is the best form of market research anyone can ask for.”

She has since taken the knowledge gained from her bricks-and-mortar shop, which houses brands like Alexander Wang, Acne, and Linda Farrow, and applied it to her new Web store, Manandawoman.com, which she just launched this week. Included in the offerings are classic shirts from Equipment, Helmut Lang jackets, and exclusive pieces from the London designer Jean Pierre Braganza, as well as items from their in-store best sellers like Nahm, Cobra Society, and Chris Benz. Crandall predicts “There will be a crossover in terms of best-selling lines in the store and on the site.”

Given her Web background as one of the first people at Shopbop, Crandall made sure to include user-friendly elements on the site, highlighting the sliding pages (“great for an iPad or iPhone”), and the editorial lookbooks. Up next for the shop, expanding its accessories and menswear brands. Stay tuned.

Photo: Courtesy of A Man And A Woman

On Our Radar: RetroSun

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New York is home to some of the best vintage eyewear shops I’ve ever come across—Silver Lining and Fabulous Fanny’s spring to mind—but where secondhand eyewear is concerned, those outside the major metro centers aren’t without recourse. RetroSun has a terrific selection of unworn vintage frames from the seventies, eighties, and early nineties, from high-end labels like Gucci, Dior, Lacroix, and Ferré. The English dealer has been supplying retailers like Barneys, Shopbop, and Net-a-Porter for some time now, but their own e-tail site has a selection that dwarfs even those. RetroSun’s new promotion sweetens the deal even further: a personal prescription service, launching November 22. On the 22nd and 23rd of the month, adding a prescription to any frame you buy online is free; it’ll be £85 thereafter.

Photo: Courtesy of RetroSun

Gearing Up For Fashion’s Night Out

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Wherever you are on September 8, odds are good that you’ll be able to partake in the third annual Fashion’s Night Out, the up-all-night (or close to it) shopping event that’s become a mainstay of the September shows during New York fashion week. Today, the Web site for this year’s festivities launches at www.fashionsnightout.com, with details on events planned in New York, throughout the U.S., in cities across the globe, and—now more than ever—at online merchants, as well. (Net-a-Porter, Gilt Groupe, and Shopbop are all participating.) New York in particular will be a designer and celebrity destination: Smaller stores will host Champagne fêtes with exclusive products and deals (including the new Fashion’s Night Out collection of tees and totes), while larger stores are holding multi-event parties. (Bergdorf’s will celebrate its 30th anniversary of carrying Michael Kors, while a few floors below, Georgina Chapman and Keren Craig of Marchesa will host a designers-and-their-dogs fashion show; Bloomingdale’s will debut the new Alexander Wang x Dockers chinos, the collaboration initiated by Wang’s GQ Best New Menswear Designer award win, with Rachel Zoe and Erin Wasson holding court on other floors; Tilda Swinton and Central Saint Martins’ Louise Wilson will join new Pringle of Scotland designer Alistair Carr at Saks; and Solange Knowles will drop by Lord & Taylor to spin a set.) A still-evolving list is now online, and New Yorkers can use the site to plan their own itineraries or download FNO apps for their smart phones. Remember, it’s important to stay hydrated when you’re multitasking—which is why we’re especially glad to find Bruce Weber and Nan Bush hosting a refresher at the Standard’s Biergarten.