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August 23 2014

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21 posts tagged "Silvia Venturini Fendi"

EXCLUSIVE: Peep the Concept Behind Fendi’s Soho Pop-Up

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As if we didn’t have dangerous shopping temptations in Soho, Fendi is adding to the retail Garden of Eden with #FENDISOHO, a new temporary shop that really pops. Open now, the concept store, located at 122 Greene Street, will run for six months, each of which will have a different theme. And of course, given this is Fendi, the store’s design is a playful take on the Soho spirit. A grand chandelier crafted from lightbulbs will illuminate the natural brick space, and merchandise will be displayed in ultrachic vending machines with splashy neon signs. Furthermore, there will be a gaggle of one-of-a-kind designs on offer. “#FENDISOHO provides a unique opportunity to present our creations in an intimate setting, highlighting the details and craftsmanship of each Fendi product,” Silvia Venturini Fendi told Style.com. “The dedicated area for one-of-a-kind items makes #FENDISOHO an exciting shopping experience in one of my favorite neighborhoods in the world.”

In order to give you a better taste of Fendi’s new fantasyland, we bring you a short film (the first in a series of three) that demonstrates the mood of the shop. Cleverly, it’s based around the concept of a pop-up book. (Get it? Because it’s a pop-up shop!) Watch Fendi’s new flick above, and don’t forget to drop by the store, which is now open.

#FENDISOHO is now open at 122 Greene Street, New York, NY

The Split-Second Preview: Fendi

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The Spring ’15 menswear collections are under way in Milan, and will be followed by the shows in Paris. Before the new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length at 140 characters or less. Our entire collection of Spring ’15 previews is available here.

fendi_hp

WHO: Fendi, designed by Silvia Venturini Fendi

WHERE: Milan

WHEN: Monday, June 23

WHAT: “Freedom and comfort. A sense of self-assurance and neat nonchalance.” —Silvia Venturini Fendi. The designer sent us her Spring ’15 inspiration images, above.

Photo: Courtesy of Fendi

Create Your Own Fendi Bag With MyBaguette

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Fendi

Few bags launched in the last two decades have been more iconic than the Fendi Baguette. Introduced more than fifteen years ago, the slim style arrived on the scene just as the contemporary obsession for accessories was going into overdrive (the original Baguette fanatic, logically enough, was Sarah Jessica Parker’s Carrie Bradshaw in Sex and the City). The Baguette has since been reworked with countless different materials and embellishments, but it’s getting an entirely different kind of update this week. Debuting exclusively here on Style.com, the new myBaguette app was created by Fendi to give users the chance to create their very own take on the classic design. Users can choose a selection of brushes and shapes and a rainbow of colors to mix and match. You can also upload your own photo and manipulate the image with a range of filters.

“The Baguette was created when I was asked to design an especially easy and functional handbag. The end result needed to be modern, a sign of the times, technological and minimal,” Silvia Venturini Fendi told Style.com. “However, my response was to do the exact opposite—something deceptively small yet simple. The Baguette has been an unprecedented success, re-created in over one thousand variations since its creation. Its clean shape can be treated with any kind of material and workmanship, so everyone can find the Baguette they feel is their very own.”

Fendi

Fendi called on artists such as Sylvie Fleury, Francesco Vezzoli, and André Saraiva to put their own spin on real-life Baguettes (above). Their creations are on view in the myBaguette Art Gallery. Users will also be able to upload their designs to the community gallery and social networks, where Silvia will hand-select her favorite every month. “I am so excited that this app brings the Baguette full circle, into the digital era, giving modern consumers the power to create their own digital version of the Baguette bag,” she said.

Of course, we had to try the app for ourselves here at the Style.com offices. We came up with a graphic black-and-white paint-splatter design, as well as a shocking-pink kaleidoscope pattern. Needless to say, putting your stamp on an icon gets a little addicting.

The Fendi myBaguette app will be available for free on the iTunes App Store and on Google Play starting June 10.

Photos: Courtesy Photos

Fendi’s Power Women Take on the Peekaboo

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Fendi Peekaboo

If you had any doubts that Fendi was one of the coolest brands on the block, they should be laid to rest. The house behind some of the most whimsical, luxuriously irreverent takes on fur around (coats dripping 24-karat gold and fur-embellished buggie bag charms, anyone?) is now collaborating with one very formidable group of power women on a series of DIY-styled, ultra-customized bags. The Peekaboo project—launching with an online auction this Thursday beginning at 6 p.m. GMT and the opening of a new London Fendi store on Friday—enlists the likes of Gwyneth Paltrow, Tracey Emin, Cara Delevingne, Adele, Jerry Hall, Georgia May Jagger, Zaha Hadid, and more to add their takes to the house’s Peekaboo purse, with the guiding design of Silvia Venturini Fendi.

“The Peekaboo has always been associated with strong iconic women since its creation,” Venturini Fendi told Style.com of the bag, which was introduced for Spring ’09. “We loved the idea to involve women, each of them an icon in her own field of competence. Iconic women working on an iconic bag.” Each of the custom bags—which range from a simple white crocodile version by Paltrow to actress Naomie Harris’ leather satchel imprinted with a butterfly-covered map of Africa (a “message of love and freedom,” said Venturini Fendi)—will be auctioned off to benefit Kids Company, a charity providing support to more than 36,000 inner-city kids in London and Bristol. “We wanted to do something special and unique on the occasion of Fendi’s new boutique opening in New Bond Street,” explained Venturini Fendi. “On one side, we wanted to give back to the British community, and on the other, to celebrate the iconic Peekaboo bag, a bag that since its creation in 2008 was conceived for a total customization, and even more so now with the new MTO service available in the New Bond Street boutique.”

Fendi Peekaboo

“The main reason I was attracted to the project was because it was raising money for Kids Company, which I think is a fantastic charity,” related Adele, who created a rather cheeky take on this season’s Bag Bug Peekaboo. “The fact that I got to design a handbag was just an added bonus—I got quite carried away and could easily enjoy designing handbags forever.”

Architect Zaha Hadid saw the project as lending wings to her broader creative practice. “Designing these smaller pieces is of great importance to us, as they inspire our creativity, giving us an opportunity to express our ideas on a different scale and through a different media, while helping to raise awareness and funding for a wonderful cause that supports so many children in the U.K.,” she said.

“I really hope this joining forces between women—Fendi itself is also a company created by women for women, from my grandmother to my mother and aunts, now me and also my daughter—will bring amazing results and proceeds for the online auction to benefit Kids Company,” concluded Venturini Fendi. “We left [our collaborators] to express their own creativity without limits, and thanks to our amazing artisans, we were able to make their dreams become reality. Because at Fendi our motto is ‘Nothing is impossible.’”

Photos: Courtesy of Fendi 

Marco de Vincenzo Talks LVMH, Independence, and Commercial Success

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Marco de Vincenzo

Marco de Vincenzo: If you don’t know his name, you’d better learn it fast. The Italian up-and-comer, who has worked with Karl Lagerfeld and Silvia Venturini Fendi on the Fendi collection since 2000, recently secured financial backing from LVMH. LVMH has proven to be a strong supporter of fashion’s new guard—what with the creation its Young Fashion Designer Prize as well as its investment in Nicholas Kirkwood and J.W. Anderson—and bought a minority stake of De Vincenzo’s eponymous brand last month. Ever quick to the draw, Moda Operandi’s Indre Rockefeller has already scooped up the designer’s tactile, kaleidoscopic Fall ’14, and is offering it for pre-sale via an online trunk show, which runs through March 20. “I think he is an innovator,” Rockefeller told Style.com. “There are a number of designers who are doing beautiful things, but whenever I see Marco’s collections, it feels like he’s marching to the beat of his own drum,” she explained. “When you look at his use of color, texture, and print, it almost feels like he’s operating in another dimension. His Fall collection popped right off the runway, and for our purposes, it will pop right off the page as well.” That’s some high praise from a major retailer. “This was a very special season for me,” relayed De Vincenzo, who describes his woman as daring, classical, and hypnotic. “The timetable for a trunk show of this level is perfect because it’s so close to the show—the energy is still there,” he said of the Moda Operandi event. Here, De Vincenzo speaks with Style.com about LVMH, working with Silvia and Karl, and his plans for the future.

How has your role at Fendi influenced your design aesthetic? And what have you learned from Silvia and Karl?

When I started working at Fendi, I was a young boy. I owe all I know about this job to the opportunity I’ve had to observe and work with those two very important people—Silvia and Karl. I learned what it means to be free and to constantly want to reach my own goals and to create new ones. Working on bags together with Silvia gave me the opportunity to completely understand the balance that transforms a beautiful object into a big commercial success. I consider myself very lucky to have built my knowledge in such a context.

Did your role as a consultant at Fendi help facilitate LVMH’s investment in your brand?

Of course. Through Fendi, LVMH has had the time and opportunity to get to know me both as a creative and as a person. I love my job more than anything, and because of that, I dedicate most of my time to it. I believe that this dedication has been understood and appreciated.

Why did you feel it was the right move to sell a minority stake of your business to LVMH?

Being an independent designer is not easy. You can be noticed and arouse interest in people, but there’s a moment when you can’t satisfy what the fashion industry expects from season to season by yourself. You need to create and experiment, and you need money to do so. Furthermore, if you don’t have enough resources and a good team working with you, it’s hard to guarantee high quality concerning production and distribution. LVMH is giving me the possibility to grow.

Marco de Vincenzo

We’ve seen big fashion companies investing in several emerging and independent designers in the last couple of years. What are your thoughts on this? And how do you think it will affect the fashion industry and help it evolve?

I think that all this can facilitate a real generational turnover—not only via hiring talented designers to reshape established brands, but also by helping new names. It’s very natural to invest in the future of fashion because nothing lasts forever, and innovation is essential in every creative field.

What are your plans now that LVMH has invested?

From now on the game will become more serious. This does not mean that my last years of work were a game, but it’s true that more resources, together with a strong, pure, and creative vision, can make miracles. My business is becoming more definite.

Can you tell us about your aesthetic? What excites and inspires you?

I leave instinct to guide me without any limits. My aesthetic varies—it’s a harmony between very different themes. Optical illusions, kinetic art, and visual and tactile 3-D concepts are some of my starting points, together with the idea of being well dressed, and typically Italian.

What would you like to see change in the fashion industry?

Unfortunately, I know a lot of very talented designers who had to give up their projects because they were alone and were not accepted by the fashion industry. This must be avoided. A substantial project always needs a group of different [supporters and creatives] to be built. In my opinion, it’s very important to have a good team working together.

Photo: Getty Images; Courtesy of Moda Operandi