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September 3 2014

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2 posts tagged "Skype"

Victoria Beckham: From Posh Spice to Fashion Empress

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Victoria Beckham

Today, Victoria Beckham—former Spice Girl, current international fashion maven, and, of course, wife of David—has released a very personal venture with Skype. Dubbed Five Years: The Victoria Beckham Fashion Story, the interactive editorial effort, which falls under Skype’s Collaboration Project umbrella, chronicles Beckham’s journey from a celebrity presenting for the first time at New York fashion week to a seasoned designer who has worked to build a veritable fashion (and business) empire. Below, Skype has given us an exclusive clip from the series of short films (for more, including interviews with insiders and additional behind-the-scenes footage, visit collaboration.skype.com) that offers a look at the hours leading up to Beckham’s 2008 NYFW debut at the Waldorf Towers. Fun fact? She went down at 4 o’clock in the morning—wearing hotel slippers—to redo all the floral arrangements herself. But hey, you don’t land in more than 400 stores worldwide without a little obsessive dedication. Here, Beckham talks to Style.com about growing her brand, opening her first store, and overcoming celebrity stereotypes.

It seems like quite a personal story you’re sharing with viewers. Are you ever concerned about sharing too much with your fans?
It is quite personal, but the fashion industry moves at such a fast pace, and we are always looking ahead to the next season, the next collection, so it was nice to take the time and look back at where we started and how far we have come. I hope viewers will take away a real sense of what goes into the building and workings of a fashion brand. It was a unique opportunity to show the story of my brand so far, hopefully encouraging those who are interested in fashion to work hard and follow their dream.

In one of the videos, you speak about how, when you presented your first collection, you rolled up your sleeves and did a lot of the grunt work yourself—even rearranging the flowers for the presentation. Do you feel that as a celebrity designer, editors, insiders, or fans ever underestimate you?
I have often said how fashion was a real passion of mine, so when I did my first presentation, it was a huge moment for me. The feedback and advice from my peers and others within the industry has been incredibly important to me, and I took everything on board as I started out. I don’t feel people underestimated me—I knew I had to fight the obvious preconceptions. I was a Spice Girl, married to a footballer. I was trying to do something that nobody had really done before. But I’ve always been a hard worker, and I believed in what I was doing and that I had a valid and unique point of view. I don’t think I necessarily overcame anything—it was the clothes that spoke for themselves. The industry was really fair and judged the clothes on their own merits.

You recently announced that you’re opening your first store on Dover Street, and are also opening an office here in New York. Why is now the right time for expansion?
It is a really exciting time for the brand. We are always pushing ourselves to see how we can take the designs and the business to the next level, and opening the store in London is the next significant step. Having launched first with e-commerce, I am now really enjoying the process of bringing my vision to a retail concept. The U.S. is an important focus for us this year, particularly in terms of growing our wholesale business, so opening an office in New York and having a team there will allow us to do that.

Where do you feel more at home: London or New York? Which city do you find more inspiring? And why do you choose to show in New York over London?
London is my home and where my business is, but I travel a lot, my team travels a lot, and we go to New York quite frequently. When I presented my first collection, I was living in L.A., so New York was geographically the obvious place to show. And New York fashion week drew certain retailers at that time that London fashion week did not. I feel the brand has a very European design aesthetic but is working to more of an American business model, so currently, we cover the best of both cities.

How do you feel your design aesthetic has changed and evolved since launching your line? And where do you find yourself going for inspiration?
I was able to establish a signature silhouette fairly quickly, and since creating that, I have continued to evolve it while constantly challenging myself in new directions. My approach remains the same in the sense that I want to create clothes that women want to wear and that are made beautifully and of the best quality—clothes that are fashion-relevant but true to my aesthetic. As the brand has grown, I am designing larger collections, and that leaves me more free to challenge myself for the runway, but I still always strive to achieve a balance. As for inspiration—I go everywhere! From places to people to films, books, and art. It’s amazing what can inspire you.

Did you have any idea when you first launched your line that you’d achieve such international success?
I always hoped to create a brand that would be here for the long haul—this was always a long-term vision. We now have a great global reach, we are sold in more than sixty countries in over 400 stockists and continue to look for new areas of growth and reach new customers. It has been a really amazing journey so far, and there are many more things that I want to do in the future when the time is right. It goes without saying that I have a great team of people—quite a small team of people—who have come on this journey with me so far and will continue to go even further.

Photo: Courtesy photo

Love At First Sight: Skype App For IPhone And IPod

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What: A nifty add-on to your phone that lets you make Internet calls to fellow Skype users without being attached to your computer. (A Wi-Fi connection is required.)


Why: It keeps the grandparents happy and up-to-date with my little prince’s development—and wardrobe. Not to mention it’s good for the environment: no phone bills or carbon footprints. Earth Day is tomorrow, don’t forget.


Where: Free on the iPhone.