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April 19 2014

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2 posts tagged "Soludos"

A Summer Drive With Soludos

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Soludos Pop UpFood trucks are on every other street corner these days, but news of a shoe truck caught our attention. Posted at Pier 57 from today, espadrille brand Soludos’ latest pop-up is a vintage yellow Citroen H van stocked with the label’s colorful jute-soled canvas flats. “From the start of Soludos, we always wanted to do a mobile retail space that could travel from beach to city,” said designer Nick Brown. “The West Side Highway Park is the closest NYC gets to a boardwalk, so it seemed a natural fit.” he added. The rolling shop—which, in addition to Soludos classics, will offer the latest addition to the line’s oeuvre: lace flats—will be stationed at the pier through Labor Day. But naturally, such a sale can’t stay parked—Brown plans to take the van for a jaunt in Montauk as well as other waterfront hot spots.”Soludos is all about a celebration of summer,” said Brown. “And we want to be where the summer is.”

Photo: BFAnyc.com

On Our Radar: Soludos x Mara Hoffman

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The weather has at last warmed up and it looks like sandal season is here to stay. But sometimes sandals just don’t make the cut for beach excursions or those sweltering days in the city. Introducing designer Mara Hoffman’s shoe collaboration for Soludos. Hoffman’s signature, boho prints, in four different vibrant styles, offer a fresh take on the classic espadrille. Style.com has an exclusive first look at the collection ($45), above. Soludos x Mara Hoffman is available at Marahofffman.com and Soludos.com on May 21.

Photo: Courtesy of Soludos