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September 1 2014

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1 posts tagged "Sophie Elgort"

Exclusive: Chanel For Rent

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“For vintage, Chanel is the most glamorous and sought-after accessories and jewelry brand in the market today,” Rent the Runway consulting fashion director Lucy Sykes tells Style.com. “To work with vintage Chanel products on any level is totally inspiring.”

Starting tomorrow, Rent the Runway, a sort of Netflix for fashion that allows users to borrow pieces that retail in the high four and five figures for a rental fee, is adding vintage to its stable of options. Thanks to a partnership with Soho vintage shop What Goes Around Comes Around, Rent the Runway is beginning the retail initiative with Chanel, whose vintage pieces are among the most coveted there are. For four or eight days, a $6,160 Coco bag can be yours—for $350.

To show off their new goods, Rent the Runway enlisted the help of Sykes and photographer Sophie Elgort (daughter of the famed lensman Arthur Elgort) to shoot the goods at WGACA. “My inspiration was a little sixties and very dressed up,” Sykes says of the look. “I wanted to have fun with it and throw in some fabulous hot pink Prabal [Gurung] dresses and a totally chic Moschino black dress with a cute peplum.” Style.com has the exclusive behind-the-scenes photos from their shoot (below). Expect to see more vintage labels rolling out on Rent the Runway soon.



Photos: Courtesy of Rent The Runway