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August 22 2014

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1 posts tagged "Spanish Steps"

Save Roma! Says Fashion

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View of the Spanish Steps or the Stairway of Trinita dei Monti, with the Church of Trinita dei Monti and the Barcaccia Fountain in the foreground

Fashion is dead set on fixing up Rome. The Eternal City has seen some wear and tear over the past few millennia, and last year both Fendi and Tod’s stepped in, vowing to restore the Trevi Fountain and the Colosseum, respectively. Jewelry house Bulgari is the latest Italian brand to jump on the save Roma bandwagon, announcing today that it is donating 1.5 million euros to facilitate the restoration of the iconic Spanish Steps, an 18th-century landmark in the center of the city. The pledge is meant to commemorate Bulgari’s 130th anniversary. It’s fairly admirable that the three abovementioned houses—each of which has Roman roots—are working to better the ancient metropolis. Your move, Valentino.

Photo: Alinari via Getty Images