2 posts tagged "Starbucks"
Like other blockbuster brands, such as Starbucks, Zara, and Rolls-Royce, J.Crew has never, in its thirty-year existence, run a T.V. commercial—until now. In all fairness, the family holiday-themed ad is done in collaboration with MasterCard, but, with her geometric specs, one of the wee members of the J.Crew-clad clan looks suspiciously similar to creative director Jenna Lyons. We wonder if the clip will inspire viewers to make the same connection (or, for that matter, a purchase).
Having struck gold with The September Issue, R.J. Cutler now has a couple similar irons in the fire. For starters, there’s a very mysterious documentary: “It is fashion-related,” the director assured us last night. “I wish I could talk more about it. We will announce it soon. It’s going to be high-stakes and exciting, and there are a lot of very awesome people involved.”
The other one, as you might have heard, is a potential adaptation of Grace Coddington’s illustrated book Catwalk Cats. “I remain hopeful and optimistic about it, because that’s my dream project,” Cutler said. “Who knows what the schedule is? Animation is a long process.”
Cutler delivered these updates last night at the Crosby Street Hotel, where he was screening a ten-minute doc about Rag & Bone that he just made in collaboration with Starbucks, of all people. (The film debuts today on www.frappuccino.com and the label’s Web site.) “I thought maybe I’d get a lifetime Starbucks card,” Cutler (center, with Rag & Bone’s Marcus Wainwright and David Neville) joked. Most fashion-hungry viewers would agree that the real caffeine jolt needs to go to whoever’s holding up his next two projects.