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24 posts tagged "Stella Tennant"

Edition 10 Is Looking West

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For Chinese labels, brand endurance is a tricky thing indeed, especially as perceptions of “Made in China” are still heavily stigmatized. But Edition 10 has its sights set on the long haul. As the high-end offering of Chinese ready-to-wear brand MO&Co., which originated in Guangzhou in 2004, Edition 10 has been making slow and steady, yet impressive headway with the help of brand director Jenny Kim. Geared toward spirited, urban women who appreciate both comfort and clothes with an edge, the label’s main aesthetic is “boy-girl chic.” Kim places a heavy emphasis on quality, materials, and technique—and she’s confident that Edition 10′s look and high production values have international appeal. “We began our international wholesale business in 2012, first with Lane Crawford, which has been a milestone for the company,” Kim told Style.com. “For [Spring '14]‘s market week, we will be presenting to international buyers and press in New York, London, and Paris, targeting top-tier retailers like Barneys, Selfridges, and Printemps.” With a strong network of stores in major cities throughout Mainland China, Kim is aiming to make Edition 10 the first pioneering Chinese womenswear range to really go global.

The brand’s Fall ’13 campaign is a testament to its goal of breaking into the Western market—familiar fashion faces Stella Tennant (whose video for the label debuts above) and Freja Beha Erichsen represent Edition 10 and MO&Co., respectively.

Edition 10

“Stella has a compelling strength that comes from within, which is way more powerful than fashion and beauty. She embodies a particular attitude and spirit of a modern woman that’s so relevant to our time,” Kim said. “As for Freja, she exudes this nonchalance and handsomeness that has become an elevated form of contrasting beauty.”

It’s important to note that it’s not uncommon for homegrown Chinese fashion brands to launch with great fanfare in the West, only to see their futures cut short rather ignominiously—Shanghai Tang and JNBY (Just Naturally Be Yourself) among them. But Kim is optimistic about Edition 10′s future in the West and elsewhere. “Our newfound confidence has instilled a certain vigor to our brand’s spirit,” she said. “And with our innovative campaigns each season, the brand is becoming much more prominent as a market leader.”

Edition 10 by MO&Co. is available worldwide via Lane Crawford’s Web site. Prices range from about $67 to $2,524.

Photo: Charlie Engman; Film by Swell New Yotk

Stella Tennant On The Rocks

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There are a plethora of adjectives one could use to describe Missoni’s ad campaigns, but ordinary is not one of them. Last season, the house shot models in archival looks against classical interiors, and for Fall ’13, Missoni has sent us a simultaneously serene and eccentric short by Alasdair McLellan. The photographer (who also lensed the campaign images, below) captures Stella Tennant striking some pretty quirky poses on the rocky coast of Cornwall. Giggles ensue when Paul Sculfor shows up wearing the men’s collection (although, we must admit, he appears more suave than silly), and, all in all, the shoot looks like it was a good bit of fun. Catch Stella’s moves—and Missoni’s winter wares—above.

Missoni's Fall '13 Campaign

Before Chanel Cruise, A Catch-Up With Coco

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The Karl caravan has arrived in Singapore. Lagerfeld and forty-seven models are set up at the city’s famous Raffles Hotel, the gorgeous nineteenth-century English-colonial hotel, with enough hardworking dressers, stylists, and global PR reps attending them to put you in mind of a postcolonial Downton Abbey. Today, they’ll put on Chanel’s Cruise show. But last night, it was a party for a prelude: a pair of short films, screened alfresco in the hotel courtyard, beside which Maugham and Hemingway sat in the Long Bar, sipping Singapore Slings.

Leave it to Lagerfeld to make not one, but two films. The preview and the movie: They just go together, he explained. So Women Only featured a raft of his favorite girls—Kati, Cara, Lindsey, Lina, Xiao Wen, Soo Joo, et al., all clad in Chanel Pre-Fall—piling into a movie theater for the debut of a new film. Then the film within the film: Naturally, it’s a little number by Lagerfeld. Once Upon a Time… takes us back a century, to the opening of Gabrielle Chanel’s shop in the French resort town of Deauville. It opens with a scene of two servant girls impugning the name of Chanel. “Who is Gabrielle Chanel?” they wonder as they wander past her shop. “I don’t know, but she has no taste.”

But he who laughs last laughs best. Business starts out slow for Coco Chanel (Keira Knightley, absent from this Singaporean affair, on her honeymoon) and her partner/confidante Aunt Adrienne (Clotilde Hesme), but the crème de la crème of Riviera society eventually come swishing through her door. That Chanel girl, the consensus eventually runs, she’s really got something.

So does her latter-day inheritor, Karl Lagerfeld. “I did everything,” Lagerfeld said after the applause had died down. “I designed the set, I made the costumes, I made the characters, I made the dialogue. I make everything—otherwise, I’m not interested. I could never work with somebody who makes the dialogue, because I want them to talk the way I’m thinking.” He built a town from scratch—the whole thing was shot at a Paris film studio—and assembled a cast of thousands. (Well, 160 extras, at least; but as Hesme laughed, “I think the budget is much larger than the film I did before.”) And he bravely tossed the book out and shot without a script, calling out lines just before takes and encouraging his actresses to improvise. A task like that separates the wheat from the chaff. And who knows, some stars may have been born. Lagerfeld saved special mention for Ashleigh Good, who played the Swedish actress Jacqueline Forzane, and he wasn’t the only one. “Keira was impressed by Ashleigh,” he said gravely. As for others—well, the catwalk is a fine consolation.

Lagerfeld is as new to filmmaking as many of his actresses, but Karl’s gals—out in force tonight to celebrate—were full of praise for their fledgling director. “It was great fun—it was a giant playground,” said Stella Tennant, fresh into town from the Met Gala, who played Lady de Grey, Oscar Wilde’s patroness. “He’s very fresh,” added Caroline de Maigret, who played the towering Russian ballerina Ida Rubinstein. (Lagerfeld made her even more towering by dismissing all but the shortest extras for her scene.) “He’s very enthusiastic, excited. He’s laughing, ‘Ah, brilliant, brilliant!’

“He gets excited by everything he doesn’t know,” she declared, stubbing out her cigarette—usually a hot-button issue in law-abiding Singapore, but Karl’s night, Karl’s rules. “That’s his power. That’s what drives him, the unknown.”

Vanessa Bruno Pops Over From Paris

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Get ready to give Vanessa Bruno a big New York welcome. On February 7, the Paris-based designer will open a pop-up in Soho—a venture that, she says, could be a prelude to a permanent New York store. “Of course we have plans, but I don’t want to rush. And I want to find the right place. I love so many different areas in New York that it’s hard for me to choose,” says the designer of a potential New York outpost. (In addition to ten boutiques in France, Bruno already has stand-alone stores in L.A., London, Spain, Japan, and Australia.)

Bruno, who’s been making regular trips to New York since childhood, loves Manhattan’s melting pot of personalities and styles. She hopes to express this in her store—with a Parisian twist, of course. Stationed in a loft at 131 Greene Street, the two-floor pop-up will feature Bruno’s Spring ’13 collection as well as items from some of the designer’s favorite French shops, like Diptyque (“I love their packaging and I wear their perfume”) and Ladurée (“It’s beautiful, high quality, and their macarons are the typical Parisian sweet”). French film company MK2 will also contribute a special project, and books from Bernard Chauveau will be on offer.

According to Bruno, “nomad” is the concept behind the store, so nothing will be permanent—that includes the walls. Apparently, they’ll all be mobile and printed with Bruno’s ethereal Spring ’13 images of Stella Tennant (above), which were shot by Mark Borthwick. While the boutique certainly has a French focus (“I just wanted to bring the Parisian spirit to New York for a month!” says Bruno) the designer has created one particularly patriotic item: a limited-edition, American flag-embellished version of her signature sequined tote. She’s only made 50—one for each state.

Vanessa Bruno’s pop-up will be located at 131 Greene Street and runs from February 7 through February 26.

Photo:Mark Borthwick

Stella’s Choice: AGL

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For the third season running, upscale Italian footwear label Attilio Giusti Leombruni (AGL) has snagged supermodel Stella Tennant as its Spring campaign girl. Of the supe, who most recently appeared on the catwalk at Chanel and has fronted ad campaigns for labels including Givenchy, Vivienne Westwood, and Céline, the label’s creative director, Vera Giusti, tells Style.com, “Stella is such a perfect spokeswoman for us—she is so modern, but a little punk too.” And for the 5′ 11” Scottish beauty, the line’s flat shoes are a perfect fit. “No, you won’t see us do a high heel,” says Giusti. “When my grandpa started the line in 1958, he did comfortable shoes, and my father was a doctor so that anatomy is important to us. But we have since added something a little fresher because we are three Italian girls who love fashion,” she says of the line, which she runs with her sisters Sara and Marianna. For Spring, they’ve built upon the metallics they started working with last season, doing bright green, pink, and blue metallic brogues, new iterations of their top-selling ballet flat, and two-tone oxfords. At this morning’s preview in New York, editors were especially raving about the new raffia flats and boots. Here, we debut the new Paolo Reversi-lensed ad campaign and accompanying video exclusively on Style.com.