Style.com

July 31 2014

styledotcom Be in the know. Get the latest fashion news, trends, street style, runway coverage, and more: stylem.ag/1nP3K4F pic.twitter.com/YfMX04X0xq

Subscribe to Style Magazine
4 posts tagged "Summer Fridays"

Summer Friday: Romping Around the Hamptons With Bettina Prentice and Her Son, Henry

-------

bettinaprenticeblogLike the George Gershwin song goes, “Summertime, and the livin’ is easy.” Especially if your workweek is cut short thanks to “Summer Fridays.” The extra hours go a long way in making every weekend seem like a holiday. If you’re short on inspiration for your own Summer Fridays, just look to our new season-long series in which we ask industry people with cool jobs to share how they’ll be spending their free afternoons.

There are very few people who can seamlessly bring together the art, fashion, and social sets the way Bettina Prentice does. Maybe it’s because her company, Prentice Art Communications, throws some of the best parties in town—remember the Museum of Arts and Design 1920s gala a few months ago? But on summer weekends, this native New Yorker chooses not to roll with the city’s most-often-invited. Instead, you can find her at the family home in the Hamptons, spending time with the only VIP that matters: her toddler, Henry. Here’s how she spends her Summer Fridays:

bettinaprentice2

“In a perfect world my husband would have Fridays off, but typically he can’t leave work early, so it is my day to pal around with my son, Henry. On summer weekends, I’m in my uniform of long boho dresses and sandals, with SPF head to toe. Henry’s up at 6:30 a.m., and after breakfast we go to Lake Agawam to feed the ducks or romp around the playground at The Little Red School House in Sagaponack. In the afternoon I love picnic lunches with my dear friend Casey Fremont and her adorable son, Rex, under a shady tree. We pull the kids around in a red Radio Flyer, much to their delight, and Rex, who is several months older, carefully holds on to Henry so he doesn’t fall out. Later, while Henry takes his nap, I read the Times‘ Weekend Arts section and tackle New York magazine’s crossword—good brain exercise. I haven’t made it yet this summer, but I am dying to go to sunset Fridays at Wölffer Estate Vineyard in Bridgehampton to see my friend Joey Wölffer and some live music.”

 

Summer Friday: From the Office to the Beach With VFiles’ Julie Anne Quay

-------

Like the George Gershwin song goes, “Summertime, and the livin’ is easy.” Especially if your workweek is cut short thanks to “Summer Fridays.” The extra hours go a long way in making every weekend seem like a holiday. If you’re short on inspiration for your own Summer Fridays, just look to our new season-long series where we ask industry people with cool jobs to share how they’ll be spending their free afternoons.

IMG_0369

Those who obsessively follow the wonderfully wacky online universe of VFiles are already aware of Julie Anne Quay, its founder. Quay, whose résumé includes serving as the executive editor of V Magazine, a past stint at Steven Meisel’s studio, and casting Marc Jacobs’ runway show, has changed the modern face of fashion with VFiles’ online community, user-generated fashion shows, and hilarious satirical programming. Here’s how she’s spending her Summer Fridays:

“We don’t really have Summer Fridays at VFiles because we are very much a startup operation—but if I was to sneak away for a Friday afternoon, I would plan it like this: First of all, I would come downtown in the morning wearing my swimmers under my clothes (that’s a very Aussie thing, always be ready), and I would drive down and park at the corner of Greene and Canal—and pay extra to park right by the exit and make sure my surfboard on the roof doesn’t get stolen—at noon get straight out of town on the LIE to Peters Pond Beach in the Hamptons and strip down. Sand. Water. Sun. Heaven.

IMG_0732

Summer Friday: From the Farmers’ Market to the Beach With A.L.C.’s Alex Basch

-------

Like the George Gershwin song goes, “Summertime, and the livin’ is easy.” Especially if your workweek is cut short thanks to “Summer Fridays.” The extra hours go a long way in making every weekend seem like a holiday. If you’re short on inspiration for your own Summer Fridays, just look to our new season-long series where we ask industry people with cool jobs to share how they’ll be spending their free afternoons.

alexbaschIf you’re a fan of A.L.C., the sleek, modern line from celebrity stylist Andrea Lieberman, whose prior claim to fame was dressing J.Lo for the Grammys in that Versace dress, you should get to know the brains behind its marketing: Alex Basch. The 26-year-old, who started out as an intern in 2008 while majoring in art history at George Washington University, is responsible for producing the label’s lookbooks and videos, coordinating its shoe collaboration with Robert Clergerie, and occasionally assisting Lieberman in her stylist duties—like helping Gwen Stefani get ready for the Met Gala. When she’s not working out of A.L.C.’s downtown L.A. studio, Basch takes advantage of the city’s proximity to the beach. Here’s how she’ll be spending her Summer Fridays:

“I’m a California-born-and-raised girl, so Summer Friday is synonymous with beach weekend. There is a crew of us who go down to Newport Beach a few weekends each summer and stay at a friend’s place by the beach—it’s become a tradition. Saturday starts with a bike ride to the farmers’ market, which is generally followed by homemade breakfast and mimosas. The rest of the day is spent relaxing at the beach. The day ends with a bonfire and great dinner. It is the perfect escape—close enough where it’s easy for everyone to get to, but far enough away where it feels like a vacation.”

Photo: Courtesy Alex Basch

Summer Friday: Fishing and Hiking Upstate With Sydney Reising

-------

fishing1
Like the George Gershwin song goes, “Summertime, and the livin’ is easy.” Especially if your workweek is cut short thanks to “Summer Fridays.” The extra hours go a long way in making every weekend seem like a holiday. If you’re short on inspiration for your own Summer Fridays, just look to our new season-long series where we ask industry people with cool jobs to share how they’ll be spending their free afternoons.

Sydney Reising has redefined “cool” in publicity. At only 25, the precocious PR rep has lent her skills to Hood by Air, RVCA, Supreme, and a bevy of emerging designers. Not to mention, Reising has embraced social media in a novel way for her industry, using a Tumblr page as her agency’s website and occasionally subbing press releases for Instagrams and tweets. Even though she’s constantly at work, Reising still finds time to decompress. Here’s how she’ll be spending her Summer Fridays:

“I’m big on the upstate thing—resurrecting that farm life on summer weekends is key. I am a big fan of fishing. Willowemoc Creek is the spot for that. Ruby (my dog) and I do the hiking thing as well. I’ve also gone and partnered up with a few girls to get a horse for the summer, which I am very much looking forward to. The horse is going to be game-changing for me.”

fishing2