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April 16 2014

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1 posts tagged "Sunspel"

In London, A Fantastic Underwear Party

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The Brit brand Sunspel stands tall in the annals of underwear history: The label, founded in 1860, claims to have introduced the boxer short to England. No small achievement, that (although, in some ways, it is: The English call underwear “smalls”.) The line has had its ups and downs in the century-plus since, but its star is on the rise again, thanks to a new designer (J.W. Anderson, who’s working on full collections of underwear, tees, and jerseys for men and women) and its latest managing team (CEO Dominic Hazelburst, who in 2005 quit his job as a band manager touring the United States on a motorcycle to buy the company with his pal Nick Brooke—as one does).

Sunspel has already attracted a bit of notice for some high-profile placements, like Daniel Craig, who wore its Rivera polo shirt in his Bond flicks (“What could be more British than 007 and Sunspel together?” asks Hazelburst). But more is on the way, judging from last night’s London party, thrown in conjunction with men’s mag Fantastic Man. Katie Grand, Lulu Kennedy, Richard Nicoll, Louise Gray, and even Tate Modern director Chris Dercon hit Shoreditch to check out the latest issue of FM (which should have fantastic sales, thanks to cover boy David Beckham) and fashion photog Alasdair McLellan’s five-minute short film on, topically enough, boxers in Sunspel boxers, Repton Boxing Club. (It can be viewed above and at Sunspel.com.) All that remains is to fully unite the two tribes. Just imagine: Becks in briefs? TKO.