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August 1 2014

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2 posts tagged "Surf Lodge"

Surf and Snow

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Max Snow's Surf Lodge collection, Lindsey Wixson in Max Snow's Surf Lodge collection

Artist Max Snow isn’t new to clothing design—he’s been creating his own black jeans and T-shirts for years. This summer, however, he turned it into a more official gig when he agreed to create a limited-edition nine-piece capsule collection for the Surf Lodge in Montauk. Snow’s luxe assortment of swim trunks, tank tops, wool baseball caps, and selvedge-denim jackets (with prices ranging from $75 to $595) will get their official debut tomorrow, at Snow’s weekend pop-up shop at the East End hotel. To accompany the collection, the Surf Lodge artist-in-residence for the summer will unveil his new series of black-and-white images (making their exclusive debut here, on Style.com), a few of which feature Lindsey Wixson sporting the pieces.

“Who wouldn’t want to spend a summer in Montauk?” asks Snow, who also hosted a weekend of partying and performances at the Surf Lodge, with Willie Nelson and Courtney Love, earlier in the season. “To be honest, the whole thing was a very organic process, and I’ve really enjoyed it from beginning to end,” he says. Continue Reading “Surf and Snow” »

Welcome To Fashion Week’s Best Idea (And The Woman Behind It)

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Above the grateful hum of editors noshing on free tacos at MAC and Milk Studios’ eighth-floor Surf Lodge, you can almost hear the question on everyone’s mind: What genius dreamed this all up? Credit goes to MAC exec Jenne Lombardo, who figured it would be wise to give fashion weekers a place to hang out between shows, and Surf Lodge co-owner Robert McKinley, whom Lombardo convinced to creative-direct the space. “There’s always that lag time,” McKinley noted, as a motley assortment of fashion types gobbled the Sam Talbot-prepared repast. “And we just thought, well, what do people need during fashion week? Something to eat, something to drink, a place to sit down, a few computers to work off of….” The Lodge provides all of the above (all miraculously free of charge, from cocktails to coffee to meals) and hosts the occasional Valentine’s Day photo booth or dance party. McKinley also came to the seemingly obvious conclusion that the fashion flock would rather be attended to by people with a bit of style—and got Loomstate to provide the servers’ special vegetable-dyed dresses and Jill Platner to make necklaces for them, too. A nice touch, but honestly, you had us at free tacos.

Photo: Ben Rowland