10 posts tagged "Surface to Air"
You got to wonder how they did it. Back in January, Louis Vuitton showed its new Emprise collection in an “infinite mirror” installation by contemporary artist Mathias Kiss. This morning, the brand unveiled its new video celebrating the collection, an homage to Kiss’ work courtesy of director Raphaël Gianelli-Meriano and the Surface to Air studio. It’s a fast-paced mise en abyme—a telescoped sequence that surges from the columned arcades of the Palais Royal, through the aristocratic salons of an Haussmannian apartment, to the lid of a trunk, the prism of a golden beryl pendant, and finally the beveled frame of the new Emprise wristwatch. Twitter was immediately abuzz about the music by Gesaffelstein, the rising star of the French electro scene. And what looks like a lineup of models is in fact only one: Manon Leloup, who in the final shot wears the white Perfecto now appearing in the current Spirit of Travel campaign. Watch the film here on Style.com.
Between her closets in Nashville and London, The Kills frontwoman, Alison Mosshart, has over forty leather jackets. So why, you might ask, would she possibly need one more? “I live in a leather jacket and a T-shirt,” the rocker told Style.com. “But I wanted the leather jacket I didn’t have. I’ve been looking for a biker fringe seventies jacket with an eighties cut and skinny arms, and I can never find it.” Thanks to Surface to Air, however, her leather fantasies have, at long last, come true. Mosshart, who met S2A founder Jérémie Rozan about ten years ago, when she and bandmate Jamie Hince were filming in the Paris store’s basement, has teamed with the cult streetwear label to create her dream jacket, as well as a black-and-white T-shirt printed with an intriguing, but not always coherent, “stream-of-consciousness poem.” “It’s more about the rhythm,” explained Mosshart. “The spelling kind of goes out the window at the end.”
Joining Sonic Youth’s Kim Gordon and artist Aaron Young in collaborating with the brand, Mosshart scribbled out the first draft of her topper on hotel stationery. “I knew exactly what I wanted, and I just drew it,” she said. In addition to fringe and a slim cut, the $1,200 coat boasts a star-studded collar and a tri-color satin lining of red, white, and blue. “I love when you can open up a sleeve and push it away from your wrist, so I was aware that the inside would be showing quite a bit.” Now hard at work on her new album in Nashville, Mosshart said that Hince is a fan of her designer debut. “He wants one so bad!” she laughed. So, will Mosshart—a close pal of Hedi Slimane, as well as a Saint Laurent front-row regular—embark on future fashion ventures? “Let’s just see how this goes,” she offered. “I’m really happy it’s coming out, and I really hope people like it. It’s pretty cool to see something you drew on hotel stationery turn into an actual thing you can wear on your body.”
Alison Mosshart x Surface to Air is available now at the brand’s Paris and New York boutiques, and online at www.surfacetoair.com
“She was asking for toiles!” said Surface to Air menswear designer Aldric Speer, during a fête at the label’s Marais store yesterday evening. The “she” in question is Sonic Youth front woman Kim Gordon. And the toiles were for her recently released collaboration with the cult French design collective. “It’s the first time we’ve ever sent toiles to someone. We were like, really? She was very hands-on,” raved the designer. But what else would one expect from the rock goddess, who’s known not only for her groundbreaking vocals and guitar riffs but for championing a young Marc Jacobs and briefly running her own lines in the nineties?
Along with Surface to Air co-founder Jeremie Rozan, who cites Sonic Youth’s nineties tour with Nirvana as a pivotal moment in his creative development, Gordon hosted not one, but two soirées in celebration of her fashion feat. The first was a cozy but jam-packed in-store event, where fashion and music folk, including Strokes drummer Fabrizio Moretti, sipped Champagne and previewed the graphic orange, white, and gray collection. “I think fashion really feeds off music and has a lot to do with attitude. And rock music is all about attitude,” said Gordon, looking rock star cool in a pair of leather pants and one of her printed Surface to Air silk tops. “We’re always inspired by music. It’s one of the specificities of our company. Music is every day for us, both professionally and personally,” said Rozan. (His favorite Sonic Youth song, for the record? “Sunday.”)
Later that evening, the likes of Julie Gilhart, who arrived with silver confetti still in her hair from Alber Elbaz’s Lanvin celebration, Pamela Love, and Irina Lazareanu packed into Silencio for the after-party, which featured a live performance by Gordon. Peering out from beneath her aubergine Maison Michel fedora, Lazareanu noted, “Kim’s obviously an icon. This is such an eclectic collaboration and I think fashion and music are always a good combination. They go hand in hand.” A musician in her own right, Lazareanu revealed that she’ll be playing a new single at the Purple magazine party on the 7th.
Around midnight, Gordon took the stage for a performance complete with a model crawling backward across the stage in one of the collaboration’s easy orange frocks, to a pit of screaming fans. After the show, a trio of admirers shared a cigarette and discussed Gordon’s on-stage antics. “That was epic! She’s legendary!’ yelled one boy between puffs. From the clothes to the show, Gordon’s definitely still got it.
Surface to Air has a long history of working with rock star collaborators, including the likes of Justice, Kings of Leon, and Kid Cudi. The French brand’s latest guest designer? Sonic Youth front woman Kim Gordon. Her 12-piece collection of sexy but wearable silk dresses and leather jackets, available in all three of the brand’s stores this month, was inspired by her artwork and musical influences (like French singer Catherine Ribeiro). In this Style.com exclusive video, directed by Jérémie Rozan and shot by Kenneth Cappello, Gordon shows off the new threads in front of installations by Olaf Breuning.
Surface to Air has spent years honing its Gallic cool (and rock star collaborations with the likes of Justice, Kings of Leon, Kim Gordon, and Kid Cudi), selling to boutiques worldwide and opening its own flagships in Paris and Brazil. The brand finally lands a home of its own in New York with its first U.S. flagship, opening tomorrow (after tonight’s opening bash, naturally). Its new home? Mercer Street—”still a discreet part of Soho, and still developing,” according to womenswear creative director Dorothée Loermann. The label promises NYC-exclusive product to come, as well as more collaborations. On Loermann’s wish list: “SoKo, Coco Summer, or Charlotte Qvale.”