8 posts tagged "Surface to Air"
“She was asking for toiles!” said Surface to Air menswear designer Aldric Speer, during a fête at the label’s Marais store yesterday evening. The “she” in question is Sonic Youth front woman Kim Gordon. And the toiles were for her recently released collaboration with the cult French design collective. “It’s the first time we’ve ever sent toiles to someone. We were like, really? She was very hands-on,” raved the designer. But what else would one expect from the rock goddess, who’s known not only for her groundbreaking vocals and guitar riffs but for championing a young Marc Jacobs and briefly running her own lines in the nineties?
Along with Surface to Air co-founder Jeremie Rozan, who cites Sonic Youth’s nineties tour with Nirvana as a pivotal moment in his creative development, Gordon hosted not one, but two soirées in celebration of her fashion feat. The first was a cozy but jam-packed in-store event, where fashion and music folk, including Strokes drummer Fabrizio Moretti, sipped Champagne and previewed the graphic orange, white, and gray collection. “I think fashion really feeds off music and has a lot to do with attitude. And rock music is all about attitude,” said Gordon, looking rock star cool in a pair of leather pants and one of her printed Surface to Air silk tops. “We’re always inspired by music. It’s one of the specificities of our company. Music is every day for us, both professionally and personally,” said Rozan. (His favorite Sonic Youth song, for the record? “Sunday.”)
Later that evening, the likes of Julie Gilhart, who arrived with silver confetti still in her hair from Alber Elbaz’s Lanvin celebration, Pamela Love, and Irina Lazareanu packed into Silencio for the after-party, which featured a live performance by Gordon. Peering out from beneath her aubergine Maison Michel fedora, Lazareanu noted, “Kim’s obviously an icon. This is such an eclectic collaboration and I think fashion and music are always a good combination. They go hand in hand.” A musician in her own right, Lazareanu revealed that she’ll be playing a new single at the Purple magazine party on the 7th.
Around midnight, Gordon took the stage for a performance complete with a model crawling backward across the stage in one of the collaboration’s easy orange frocks, to a pit of screaming fans. After the show, a trio of admirers shared a cigarette and discussed Gordon’s on-stage antics. “That was epic! She’s legendary!’ yelled one boy between puffs. From the clothes to the show, Gordon’s definitely still got it.
Surface to Air has a long history of working with rock star collaborators, including the likes of Justice, Kings of Leon, and Kid Cudi. The French brand’s latest guest designer? Sonic Youth front woman Kim Gordon. Her 12-piece collection of sexy but wearable silk dresses and leather jackets, available in all three of the brand’s stores this month, was inspired by her artwork and musical influences (like French singer Catherine Ribeiro). In this Style.com exclusive video, directed by Jérémie Rozan and shot by Kenneth Cappello, Gordon shows off the new threads in front of installations by Olaf Breuning.
Surface to Air has spent years honing its Gallic cool (and rock star collaborations with the likes of Justice, Kings of Leon, Kim Gordon, and Kid Cudi), selling to boutiques worldwide and opening its own flagships in Paris and Brazil. The brand finally lands a home of its own in New York with its first U.S. flagship, opening tomorrow (after tonight’s opening bash, naturally). Its new home? Mercer Street—”still a discreet part of Soho, and still developing,” according to womenswear creative director Dorothée Loermann. The label promises NYC-exclusive product to come, as well as more collaborations. On Loermann’s wish list: “SoKo, Coco Summer, or Charlotte Qvale.”
The Man Making Fashion Insiders Smile, Adriana Lima’s Talented Little Talker, Surface To Air Bursts On The New York Scene, And More…
In fashion, what is essential is visible to the eye. However, fashion’s dentist—Bernard Touati—believes the opposite is true. (Root canals, we guess, are pretty essential to take care of). T profiled the French dentist who will “see Diane von Furstenberg on Yom Kippur if the film director Danièle Thompson asks him to, and Madonna can come in in a pinch.” [T]
Supermodel Adriana Lima’s 21-month-old daughter can already speak Serbian, Portuguese, and English. However, she only speaks English to their Maltese. [Page Six]
The Paris-based “multidisciplinary creative group” Surface to Air is coming up for a breather in New York next month. Founded in 2000 by Jérémie Rozan, the consulting laboratory is set to open a store on Mercer Street in September, featuring its “cool minimalist sportswear.” In addition to the clothing line, they produce creative campaigns, music videos, gallery shows, and have a restaurant and nightclub in Brazil. [NYT]
It seems fitting that Brooklyn Industries is outfitting Hotel Williamsburg, Brooklyn’s first full-service boutique. The 64-room hotel is set to open its doors at the end of the month. Staffers will be ready and waiting to help, wearing their Industries dresses, pants, shorts, and blazers. [WWD]
Pats And Eddie Are Back For More, Angelina’s Up (Maybe) For Vuitton, Kim Gordon Gets Some Air, And More…
They’re back, darling! U.K. fashion mavens Patsy and Edina of Absolutely Fabulous return; Joanna Lumley, who played Patsy on the seminal Britcom, revealed that she and Saunders are recording three new episodes this summer for BBC1. Co-stars Jane Horrocks and Julia Sahwalla will return as well. [Hollywood Reporter]
Angelina Jolie: the new face of Louis Vuitton? [E via Racked]
Sonic Youth front woman Kim Gordon is working on painting these days—two of her pieces will hit the affordable-art site Exhibition A this Wednesday—but buried in Women’s Wear Daily‘s art-centric interview with Gordon is this little tidbit: She’s also working on a capsule collection of pieces for the French fashion label Surface to Air. [WWD]
And learn the rules of style from one of fashion’s nicest couples: Lisa Mayock (Vena Cava) and Jeff Halmos (Shipley & Halmos). Their tips? Men’s cologne for girls, Braun beard trimmers for boys, and lots of cheese in Saint-Tropez for everyone. [Details]