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August 2 2014

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1 posts tagged "Swash London"

Kirna ZabĂȘte Grows Up, and Out

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Kirna Zabete's new store

After fourteen years in their cozy, pink Greene Street store, Kirna Zabête‘s Beth Buccini and Sarah Easley have packed up shop and moved to 477 Broome Street. “We’ve always had the same mission, to sell the most important designers of today and tomorrow, and we just didn’t have space for all of them,” said Easley. “And we were 26 years old when we first moved into that space,” added Buccini. “We’ve grown up, and our tastes have evolved.”

But they haven’t grown up too much—and thank goodness for that. Since it first opened in 1999, Kirna Zabête—its name is derived from the owners’ nicknames—has been known not only for offering a diverse selection of established brands (like Balenciaga, Lanvin, Givenchy, and the like) and hot up-and-comers (Anthony Vaccarello and Wes Gordon among them) but also for its quirky, playful sensibility. This carries over to the new 10,000-square-foot space, which, designed by Steven Gambrel, is what Easley describes as “glamorous Dr. Seuss, but chic.” Having opened on June 20, the Broome Street boutique, which boasts Dorothy Draper-esque black-and-white floors and bright fuchsia pillars, just received its finishing touches (like the six 5-foot-tall chandeliers) this week. As shoppers walk in, they’re confronted with the proprietresses’ favorite bit—a wall of clever phrases, like “Always be yourself, unless you can be a unicorn, then always be a unicorn,” in neon lights. “When you are buying really expensive clothes, you should feel good about it. You should be having a great time,” said Buccini. “So we did our warm, wacky wall of neon lights—the phrases are just funny things that register with us.” Also on their wordy wall is a phonetic spelling of the store’s name. Apparently, after almost a decade and a half of dressing tastemakers worldwide, the pronunciation still gets butchered on a daily basis. “We’ve heard it all,” said Buccini with a laugh. Continue Reading “Kirna ZabĂȘte Grows Up, and Out” »