Style.com

August 29 2014

styledotcom "They're fun and whimsical." @MaryKatrantzou liberates the letter sweater: stylem.ag/1vUQH3c pic.twitter.com/keOTccTEpy

Subscribe to Style Magazine
2 posts tagged "Tag Heuer"

iLifestyle, Coming Soon? Apple Taps Yet Another Fashion Exec

-------

Apple Hosts Its Worldwide Developers ConferenceWhen Apple poached Angela Ahrendts last year, it marked a major turning point for the megabrand—the former Burberry CEO was enlisted to bring Apple back to its roots and make it not just a tech brand, but a luxury lifestyle label. Paul Deneve, the former CEO of Yves Saint Laurent, also made the leap from fashion to Silicon Valley to work on special projects at Apple. Today, Vanessa Friedman of The New York Times reported that yet another fashion exec has made the jump to Apple. The sales vice president for TAG Heuer, Patrick Pruniaux, has been tapped for an unspecified role with the company.

Though it has not been confirmed, it looks like we might have the man who will helm that iWatch everyone has been buzzing about. When it was first announced that Deneve was joining Apple, there were plenty of rumors floating around that he would be taking on that project. Those turned out to be false. But who better than a TAG Heuer expert to best the competing Samsung Galaxy Gear watch?

With the iWatch reportedly due out in October and a new version of fashion’s greatest accessory, the iPhone, coming out this fall, Apple is busy preparing for some big releases.

But the bigger question remains: What else does it have up its sleeves? It’s now got an all-star team of veteran luxury executives, with presumably more joining it soon. But Ahrendts, who is the head of Apple’s retail and online stores, is a turnaround artist, and like Steve Jobs, she’s an exec with a vision. Certainly, wearable tech is where the focus is these days, with everyone from Google to Opening Ceremony to Nike getting into the game, but Apple hasn’t made its mark in this niche. Yet. Might we see an Apple wearable tech piece make its debut on the runways at New York fashion week, instead of in a more traditional rollout? We wouldn’t be a bit surprised.

Photo: Justin Sullivan / Getty Images

Crystal, Clearly; Parker’s House; And More…

-------

Yesterday we wondered, today we know. Sarah Jessica Parker has taken on a design role (and, it’s rumored, an executive one) at Halston, where she’ll be working on the secondary Halston Heritage collection. Love or hate the lady, we’re just glad she won’t be displacing Marios Schwab on the main line. [WWD]

The Times becomes the latest outlet to weigh in on plus-size models, sitting down with size-12 superstar Crystal Renn for a chat. “Because I am a plus-size model, [photographers] like to make an example,” she said. “They see a roll, and they say, ‘Ooh, a roll!’ And they focus on it.” Keep it klassy, fashion world. [NYT]

The Journal, meanwhile, capitalizes on the recent vintage-auction trend by checking in with a former communications exec who’s making a life change—and selling her entire wardrobe on eBay. [WSJ]

Today in new directions, part 1: Maria Sharapova for Tag Heuer. The glasses are OK—but can they help you nab your own Enrique? [FWD]

Today in new directions, part 2: Acne furniture by label creative director Jonny Johansson. And, no, they’re not stonewashed. [Grazia]

Photo: Terry Richardson/Courtesy of V