2 posts tagged "Tamara Taichman"
Tamara Taichman, the French fashion editor turned designer behind accessories brand Tila March, launched her second Paris store in Le Marais this week. Offering over sixty styles of easy, geometric handbags and forty styles of shoes—some of which are exclusive to the Marais location—the new flagship is a testament to the brand’s growth since 2006, when Taichman designed her first (and much beloved) Zelig tote so she could have something sleek and practical to carry during fashion week. Set on Rue Vieille du Temple, the cozy space merges old and new, with industrial display blocks, ornate tiled floors, crate cases, and aged, original wood beams. “When we are opening a new store, I work on the concept in the same way I design accessories,” says Taichman, who also has stand-alone shops in Singapore, Japan, and on Paris’ Rue Saint-Sulpice. “Mixing materials and using warm and cool colors evokes a different feeling in each accessory,” she adds, noting that for this particular boutique, she aimed to capture the artistic spirit of the area. Taichman tells Style.com that there are more spaces in the pipeline, both in Paris and abroad. In the meantime, you can find her leather bags and comfy kicks stateside at Jeffrey and Barneys New York.
Tila March’s new flagship is open now at 117 Rue Vieille du Temple, 75003 Paris; tilamarch.com
According to Tamara Taichman, simplicity is the new statement. And Taichman should know: The French fashion editor is also the mind behind Tila March, the low-key line of handbags that’s earned a feverish following since its 2006 debut at Colette and Printemps. The label’s fans, among them Scarlett Johansson and Kirsten Dunst, will no doubt be making a beeline for the new Tila March shoes: The debut collection for Spring, produced by Castañer, comprises the kind of timelessly stylish cork and espadrille-soled wedges that girls turn to when being on-trend starts to feel like a drag. “I’m not trying to be of-the-moment,” notes Taichman, who opens her first boutique in Tokyo this week. “For me, Tila March is more about a sensibility. The shoes, like the bags, are for women who want things that are versatile. Not super-basic,” she adds, “but not overdesigned, either.” As Taichman goes on to note, her philosophy boils down to “what works?” and she’s expanding on that theme for Fall, introducing flats, pumps, and boots with an unassuming je ne sais quoi. “Everything is quite soft,” she says of the new styles. “A lot of suede in autumn colors like brick, dark green, and grape. No black, no metallics, no studs. There’s plenty of ‘edgy’ out there already. I’m trying to do something else.”