38 posts tagged "Target"
“It’s been a long time coming,” explained designer Phillip Lim of his new collaboration with Target from the power retailer’s midtown showroom. “The courtship’s been like five years, and it was about timing and having something worth saying.” Judging by the one-hundred-piece collection—which includes clothes, shoes, and accessories for both men and women—Lim had plenty to express. Inspired by the designer’s ongoing interest in the uniform of the modern-day superhero/heroine, the lineup offers everything from classic, street-ready navy and forest-green lined trenches for women to muted gray color-blocked sweaters and slate-gray button-downs fit with military-patterned sleeves for men. The subtle palette of navys, slates, and army greens feels measured but modern, and is amped up by periodic punches of electric blue, crimson, and leopard-print tangerine. Meanwhile, a pop-art-influenced oversize sweater reading “Boom” in Lichtenstein-style red letters is not so quiet at all.
“I wanted to address the modern-day citizens-on-the-go and give you a deft wardrobe to swap out as the day unfolds,” said Lim. “It’s like a cool street take on casualness that filters back to our house codes.”
The collection will hit stores September 15. “I can truly say it was brilliant to work with them,” said Lim. “People say, ‘Oh, it’s a mass retailer.’ But it’s actually a really forward-thinking mass retailer with massive resources and new technology. I’m really pleased with the collection. It looks so modern! So chic.”
It’s no secret that stylist Kate Young knows her way around a red carpet. In the past, Young’s vintage-leaning, high-glam moments have typically been reserved for bright-faced ingenues and megawatt stars such as Natalie Portman and Michelle Williams. But thanks to Target, that’s no longer the case. This Spring, Young debuts her first capsule collection for the retailer, joining the ranks of Jason Wu, Prabal Gurung, and Missoni, each of whom designed hysteria-inducing collections for Target in the past. Young is the first stylist to collaborate with the megashop. “I wanted to bring some of the magic that you see on the red carpet to real women,” Young told Style.com at a preview today. “The main focus was to create something affordable and accessible.”
To wit, Young translated her quintessential gamine chic into a streamlined array of thirty after-eight ensembles. Priced between $29.99 and $89.99, the wares ranged from flirty party frocks and sophisticated separates to evening clutches and costume jewelry. “I am always drawn to the drama of Old Hollywood,” Young said, citing a black-and-white floor-grazing gown as a favorite. Contemporary looks included an Alaïa-inspired dress made of tech jersey, a satin peplum cocktail number, and a tuxedo jumpsuit, which paid homage to Valentino and Saint Laurent. (“I can’t wait to wear it for day with a white button-down beneath,” she revealed.) There were also plenty of Young’s hallmarks: sweet shifts with Peter Pan collars, polka-dot bodysuits, and whimsical blossom prints.
With awards season in full swing, we might even see some of the looks sooner than the store drop date on April 14. “Maybe I’ll put my clients in one of the looks,” Young mused. “It’s not about the money. Wearing a designer collaboration for Target is something everybody does. If the design is good, that’s all that matters.”
In this age of high/low collaborations, being asked to create a collection for Target has become something of a milestone marker in a designer’s career. At long last, Prabal Gurung has reached that point, and, he admits, he’s been dreaming about it for quite a while. “My first-ever designer Target piece I bought was Proenza [Schouler],” the designer tells Style.com. (Gurung created two pieces for the Neiman Marcus + Target Holiday collection, but this is his first full-fledged effort for the retailer.) “I was still in school at the time and I remember telling myself that one day, I hope I get to do this—I remember it so vividly. I have thought about this collaboration for the longest period of time.”
The look of the 80-piece collection of women’s clothes, jewelry, shoes, and bags is right on point with the Prabal brand, full of graphic prints and bold colors. And naturally, he based it all upon love, a theme that seems to be a constant point of inspiration for the New York-based designer. “I was looking at my own personal journey. I started with zero, nothing, and now am doing this collaboration with a major brand like Target,” he says. “I am a product of love and support from the fashion industry, so I thought, ‘How do I make it a story about love?’” In particular, he fantasized over the Prabal woman’s milestones in romance, like the first kiss, the first date, etc. “I imagined this girl and the diary she kept during that time, and then right before she got married, she went back and read it. It is literally her journey—it is kind of where I am in my career today,” says Gurung. In keeping with this romantic theme, the collection hits stores right before Valentine’s Day (February 10). Here, in this Style.com exclusive video, see some of the gorgeous prints and pieces and watch Gurung talk about his latest project.