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July 24 2014

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1 posts tagged "Telfar Clemons"

Melissa Shoes and the Campana Brothers Have a Fan in Marina Abramovic

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Marina Abramovic“I feel like a pop star!” exclaimed Brazilian designer Humberto Campana, alongside brother Fernando at Galeria Melissa in Soho. He’s talking about the way the duo’s ten-year-strong collaboration with Brazilian eco-conscious jelly footwear line Melissa—which is a creative departure from their exploratory industrial design work—has impacted their status at home. “The shoes democratize our work,” said Humberto. “Everywhere I look in São Paolo, I see someone wearing my shoes.”

Last night, in addition to a retrospective installation, the latest Melissa Campana shoes were on view—not on feet, but on a hanging sculpture-turned-fluorescent light fixture of interwoven, cotton-candy pink zigzag flats. The brothers designed the installation especially to highlight the new collection, which they say is inspired by their work in furniture—a plastic interpretation of the tables they made for the opera house in São Paolo, specifically—and charged by their commitment to using recovered materials. “[Melissa] is very open to our demands. We ask to recycle the maximum amount of PVC, and we achieved 40 percent of recycled PVC,” explained Fernando. “We’re trying to get more.”

Melissa x Campana Brothers

Guest of honor Marina Abramovic, along with the likes of Giovanna Battaglia, Sebastian Errazuriz, and Telfar Clemons, was on hand to support the project. “What I love is this concept of recycling materials. It can be so useful for different designers,” said Abramovic, fresh from three hours spent training for her upcoming show at Serpentine Gallery. “Even Zaha Hadid designed shoes [for Melissa], as did many other artists and creators,” she added. No doubt, the Campana brothers are in good company.

Priced from $90, the latest Melissa Campana collection is available now at ShopMelissa.com.

Photo: David X Prutting/BFAnyc.comĀ