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August 21 2014

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1 posts tagged "The Cardigans"

The Cardigans’ Nina Persson Tries Her Hand At Design—Cardigans Not Included

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It was only fitting that Nina Persson, former lead singer of a band called the Cardigans, would eventually get around to dabbling in fashion. Now she has, teaming up with Swedish label Hope for a Fall ’10 capsule collection. No cardigans, but the Nina Persson + Hope range does include ten-odd thirties vintage-inspired pieces distilled from many beloved yet not-quite-perfect things hanging in Persson’s own closet. The limited-edition collection will be previewed at a party later this month at Project No. 8‘s Ace Hotel store; in the meantime, Persson chats with Style.com about her debut as a designer.

How did the collaboration with Hope come about?
They asked me if I would be interested in doing a collection, and I thought—why not? I don’t have much else going on.

That can’t be right. Didn’t your new band, A Camp, release a record last year? Haven’t you been on the road, and all that? And you’re part of Citizens Band, too…
Well, that’s all true, but around the time Hope contacted me, I had just finished touring, and I was doing about what I’m doing now, which is being pleasantly lazy. I’m giving myself a chance to say “yes” to things—recording a track with a friend, doing different interesting projects. This seemed like an interesting project.

Had you been nursing a desire to design?
God, not at all. I’m very happy to be, like, an inspired consumer. I think I have good taste—I think that’s why Hope had the idea to work with me. But, to be totally honest, the few occasions before this when I’ve entered into the fashion world, I haven’t been too impressed, you know? Maybe it’s just that it’s quite different from the music world, but at the end of the day, that’s it—I’m a musician. I write songs. I have no idea how to construct clothes. And that’s not something I’ve been dying to master.

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