Style.com

July 28 2014

styledotcom Ali Hewson and Danielle Sherman open up about @EDUN_NY's future: stylem.ag/Uw9Fzz pic.twitter.com/ApccIeRLP9

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1 posts tagged "The Coveteur"

More To Covet

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Little Lagerfeld and mini Man Repeller? Oh yes. As a celebration of The Coveteur‘s new 2.0 version rollout today, the Web site created a short film featuring some of fashion’s biggest personalities (and some of the site’s past subjects), including Anna Dello Russo, Lagerfeld, Susie Bubble, Bryan Boy, and Style.com’s Tommy Ton. “We spent so much time on casting and styling—we wanted it to be spot on,” Erin Kleinberg, the site’s cofounder and creative director, tells Style.com. As for the new and improved Coveteur, it’s got twice as many photos, has enabled visitors to create their own closet, and has a new integrated shopping experience allowing you to shop the closets of Rachel Zoe, Leandra Medine, Tommy Hilfiger, and more, directly on the site. Coming soon on The Coveteur, an inside glimpse into Hugh Hefner’s closet. “That was sort of a dream come true,” admits Kleinberg. “We love pajama dressing around here—it’s sort of an everyday occurrence at this office.” And the editors at the Style.com office are especially happy to hear they’ve got the Olsen sisters high on their To Be Coveted wishlist.