3 posts tagged "The Generic Man"
For Spring ’13, cult L.A.-based footwear label The Generic Man has once again teamed up with Comme des Garçons Shirt for a quirky-meets-classic shoe collaboration. The range includes three styles—the Mohawk (which is actually trimmed with Mohawk-ish suede fringe—pretty on trend, if we do say so), the Wellington, and the Wing Tip. Of course, the collaboration wouldn’t be Comme des if it weren’t a little cryptic, so each of the three collaborative styles is meant to tell the story of the season via varying palettes and playful cartoon prints. (For instance, the color-blocked Mohawk is representative of early spring and comes in shades like slushy greige, mint, and bordeaux, while the Wing Tip, meant to embody full-blown summer, is offered in combos of electric turquoise, yellow, sky blue, teal, and lime).
To show off the capsule, the duo asked director Felipe Lima to shoot a short film. Titled River Mouth, the video (below) follows Lima’s brothers as they run around Brazil—from Rio to the jungle of Paraná to the Iguazu Falls. The film’s message is, perhaps, less cryptic than that of the collection—The Generic Man x Comme des Garçons Shirt’s shoes are ready for adventure.
The Generic Man x Comme des Garçons Shirt’s shoes are available at Comme des Garçons retailers worldwide.
The footwear label The Generic Man is generic in name alone—proof positive, their new collaborators, the assuredly ungeneric designers at Rei Kawakubo’s Comme des Garçons SHIRT line. For the new wingtips ($470), available now at Comme des Garçons’ shops in New York, Tokyo, and Beijing, as well as retailers like Colette in Paris and Union in Los Angeles, the partnering brands offer their take on a style that’s quickly becoming a new classic: the thick-soled brogue. They’re a little newfangled, a little old movie—not unlike the short film the designers created to go along with them, inspired by an old master of the nouvelle vague, Jean-Luc Godard. It debuts exclusively on Style.com, below.
Before we even discuss Tokyo/Glow, the new short film featuring The Generic Man’s footwear, GM co-founder Kevin Carney wants to make something very clear: “This wasn’t a fashion commercial. It was really something more figurative, more for you to take what you want from it.” Makes sense to us. Most fashion commercials aren’t currently being considered for film festivals worldwide, and they don’t reference Andreas Gursky’s large-format photographs. But Tokyo/Glow, directed by Jonathan Bensimon for Canada’s Bravo TV and prominently featuring The Generic Man’s Naval laceup, isn’t the usual fashion film. Shot over two days in Tokyo, it’s a thumping light show and hypnotic spectacle all at once. And, yes, it happens to include some pretty cool shoes. Style.com has the exclusive debut, below.