4 posts tagged "The Olsens"
At the beginning of the year, Mary-Kate and Ashley Olsen launched TheRow.com for their fledgling, much-loved line. Today, they’re taking it one step further, with an e-commerce boutique selling the label’s apparel and eyewear.
“We don’t do much online shopping,” Ashley admitted to Style.com. “But we spent a lot of time researching other online shops when developing our site. We wanted to focus on making The Row’s online shop easy to use and bring a level of tangibility we felt was missing from most of the market.” The site, created by Sweden Unlimited, features detailed views of each item as well as cinematic tableaux for each product category—jackets and coats draped over vintage armoires, sunglasses crowding in drawers. The sisters emphasize usability and functionality along with the downtown-cool aesthetic—Mary-Kate cites Net-a-Porter, her favorite online shop, as an inspiration for its ease of navigation, customer service, and detail.
“We wanted our customers to have access to 360-degree views of every piece from the collection and be able to see extreme close-ups of each garment,” Ashley added. “Sometimes there’s a disconnect between what an item looks and feels like in person and how it’s presented online; we’ve worked to eliminate that.”
In time, the shop will grow to encompass more categories, including menswear. Will that one day include the first Row bag, so tantalizingly mentioned at our Resort appointment? “We’ve been carefully developing [it] to be sure it comes out exactly to our specifications and is just what we envisioned,” Mary-Kate said. “To do it right takes time, but we’re patient and we’re excited for the outcome.”
In the meantime, leathers, furs, jackets, tops, and more will be available today when the site goes live at 12 p.m. PST. And until August 20, entering SHOPTHEROW at checkout will get you 15 percent off all of it.
The Olsens spearheaded several of the big trends of the aughts—so much so that we couldn’t even imagine the decade in style without them—but few looks got more press (or inspired more imitators) than Mary-Kate’s billowing boho layers. As the years went by, both she and sister Ashley polished their looks to suit their new status as real (not celebrity!) designers on the make, but on a recent coffee run, MK revived a style from the vault. With her motorcycle jacket; flowing scarf; and long, shin-skimming coat, she’s a blast from the fashion past. We’d object, but well, no one can make a layered look work like this girl can. What do you think: Is boho-chic one of the actress’ greatest hits, or a style to retire?
Plus: Check out more of the sisters’ looks in our Decade in Olsens.
The Olsens may be rich, but their production office for The Row is kind of janky: “The furniture is nicked, the windows mossy with grime, and the five employees who share the two-room office have to step around a stack of fabric bolts.” Never fear. The clothes are “perfect,” according to Bergdorf Goodman’s Jim Gold and Barneys’ Julie Gilhart. Well, they should know. [NYT]
Vogue editor and costume designer Marit Allen, who passed away in 2007, surely would have wanted her considerable (read: totally massive) wardrobe to go to the fashion set. Her generation-spanning duds—from Biba shifts to Gaultier suits—will be up for auction in London next month. Road trip? [WWD]
If Alexander Wang had a fragrance, it would smell like sweat. Read on for more illuminating insights into our favorite wild-child designer. [W Editors’ Blog]
Fashion week notes from the buying director of Harvey Nichols.