Mary-Kate and Ashley Olsen described the aha moment behind the founding of their label, The Row, at Women’s Wear Daily’s WWD@100 conference this week: On a press tour of Canada, they noticed that the audience was wearing giant sweaters, bug-eye sunglasses, and Balenciaga bags. Exactly what they were wearing, in other words. Well, no one [...]

The Row may be one of the hardest invites to score at New York fashion week, but Mary-Kate and Ashley Olsen’s e-commerce-enabled Web site is open to all, and the young duo is at the forefront of innovations in online retailing. The designing sisters have given Style.com an exclusive preview of their first-ever shoppable video, [...]

Today, Fashionsnightout.com goes live, where you can find listings for FNO events both city-wide and worldwide. This year, the site features a new functionality, too: An itinerary planner that lets you search for events by neighborhood or category and plots them on a printable map. That way, you’ll be sure not to miss the Mercer [...]

At the beginning of the year, Mary-Kate and Ashley Olsen launched TheRow.com for their fledgling, much-loved line. Today, they’re taking it one step further, with an e-commerce boutique selling the label’s apparel and eyewear.“We don’t do much online shopping,” Ashley admitted to Style.com. “But we spent a lot of time researching other online shops when [...]

Mary-Kate and Ashley Olsen are two girls with some serious experience in sunglasses—there were years when they were never seen without a pair. Their eyewear range for The Row, no surprise, benefits from the experience. The specs have the same unfussy cool as the duo’s ready-to-wear, and should fly off shelves just as quickly. There [...]

First The Row got eyewear, and now the Olsens are at it again, debuting two styles of specs for their Elizabeth and James line (pictured). In fairness, they are perennially bespectacled, so it makes sense. [WWD]Menswear designer Michael Bastian is dipping a toe into the waters of womenswear with a women’s counterpart to his Gant [...]

Of the hundreds of gowns at this week’s Met ball, the most striking were also the most restrained. Zoe Saldana and Diane Kruger looked chic in unadorned Calvin Klein Collection gowns; ditto Jessica Stam in long-sleeved Rachel Roy. Plenty of minimal eveningwear could be found on the Fall runways, too. “Less is more these days,” [...]

Last night in London, the Elle Style Awards saw red carpet debuts—the first real-world appearance we’ve seen of The Row Fall 2010, on Carey Mulligan—and the dusting-off of the best of Spring. In the latter category falls Daisy Lowe’s Miu Miu ensemble, plucked from Mrs. Prada’s Spring 2010 show. At an event where many attendees [...]

Mary-Kate and Ashley Olsen announced Tuesday that they’ll be putting on their first-ever fashion show next month, but that isn’t their only big story this week. The Row’s new Web site went live today. Created in collaboration with Matthew Daniel Siskin of designedmemory, the interactive design studio behind Chris Benz, Genevieve Jones, and Albertus Swanepoel’s [...]

Olsen worshippers, start praying to the ticket gods: Ashley (pictured in Erdem from Sunday’s Golden Globes awards ceremony) has announced that they’ll be hosting the first show for The Row this February in New York. We’re guessing these gods in particular appreciate sacrificial offerings of leather leggings and enormous Givenchy bags. [Vogue U.K.]
Prada’s video for [...]