36 posts tagged "The Row"
Mary-Kate and Ashley Olsen announced Tuesday that they’ll be putting on their first-ever fashion show next month, but that isn’t their only big story this week. The Row’s new Web site went live today. Created in collaboration with Matthew Daniel Siskin of designedmemory, the interactive design studio behind Chris Benz, Genevieve Jones, and Albertus Swanepoel’s sites, the new therow.com is as subtly cool as one of the designer sisters’ $250 Supima cotton jersey short-sleeved T-shirts. In fact, the site’s different backgrounds are full-frame images of fabrics from the collection. It’s not set up for e-commerce just yet, but the Olsens assure us that it will be by late summer, in time to sell their Fall collection. MK and Ashley get techy with us below.
What are some of your favorite Web sites, and where did you look for inspiration for making yours?
Ashley Olsen: I have to admit we’re not that tech-savvy, but we’re constantly learning and discovering new things on the Web. I check Style.com to look at the collections and love to poke around some of the other fashion blogs to see what’s going on. And, of course, I check nytimes.com religiously and huffingtonpost.com for news. A friend introduced to me to hypem.com, which is an amazing resource to check out new music.
What does the look and the feel of the Web site say about the collection?
Mary-Kate Olsen: We looked at a lot of different Web sites before we started working on our own, and we thought most of them were too loud. We wanted The Row Web site to be subdued and very direct. I think that has been a philosophy behind The Row ever since we started the line. All of the background visuals are high-res images of actual fabric swatches from our collections. We wanted the viewer to really see all of the details of the beautiful fabrics we use—washed red silk charmeuse, the scales of our python skins, our cashmere modals. We wanted it to feel like you could reach out and touch everything.
Olsen worshippers, start praying to the ticket gods: Ashley (pictured in Erdem from Sunday’s Golden Globes awards ceremony) has announced that they’ll be hosting the first show for The Row this February in New York. We’re guessing these gods in particular appreciate sacrificial offerings of leather leggings and enormous Givenchy bags. [Vogue U.K.]
Would you wear the floral-print sweatsuits from Opening Ceremony’s latest collaboration with NYC streetwear darlings Pegleg? Office opinion is divided here; Racked, on the other hand, feels pretty certain. [Racked]
Edun has tapped longtime LVMH textile designer Sharon Wauchob as its new creative director. Her first collection will be for Spring 2011. [WWD]
The Olsens are adding eyewear to their fashion repertoire, with plans to launch a collection for The Row this spring. The shades come in four classic shapes (oversize? check) and will retail from $325 to $390. There’s a joke in here about seeing double, but we’ll spare you. [WWD]
L.L.Bean makes a play for a chicer customer. L.L.Bean Collection, “aimed at a younger and more urbane audience,” features Maggie Rizer in the ads and Rogues Gallery’s Alex Carleton in the designer chair. Expect reworked favorites like the duck boot, their classic canvas tote, and plenty of other “WASP casual” attire. [WWD]
Heidi Samuel, née Klum, and hubby Seal welcomed their fourth child, Lou Sulola Samuel, on Friday. [Us Weekly]
Kanye West’s fashion line, Pastelle, launched very quietly yesterday and then…it disappeared. Reports vary, but we’ve gathered that while Pastelle is never coming out, the rapper does have another line in the works. Based on this lookbook goose chase, we won’t get our hopes up. [High Snobiety]
The Limited’s Soho pop-up shop pops tomorrow. But this is not your middle school brand: The suiting has “interesting necklines” and there will be rompers aplenty. [WWD]
If the rumors are true, Escada is next in line to be saved from bankruptcy. Take that, economy. [Vogue U.K.]
Punching and posing. Arlenis Sosa likes boxing, Oscar de la Renta, and besties Jourdan Dunn and Karlie Kloss. [W Magazine]
If you’re a fashion diehard based below the Mason-Dixon, chances are your go-to boutique is Capitol, Laura Vinroot Poole’s ten-year-old Charlotte institution. She specializes in cherry-picking key pieces from the season’s top collections. For Fall, think Balmain jackets, Dries Van Noten’s brightly hued separates, and dramatic gowns from Olivier Theyskens’ final season at Nina Ricci. Vinroot Poole also champions up-and-coming designers. Her select this season: Joseph Altuzarra for his collection of body-con dresses and sexy thigh-high boots.
Any items with wait lists?
LVP: Proenza Schouler’s P.S.1 bag, Balmain’s pagoda-shoulder jacket, everything from Alaïa, and Golden Goose trainers.
What do you anticipate will be your biggest sellers?
LVP: Altuzarra (particularly his thigh-high boots and any of the lavender pieces), Givenchy, Rodarte, Nicholas Kirkwood, The Row, and Vanessa Bruno.
How are shoppers buying differently now from a year ago?
LVP: Certainly, clients are more careful and have scaled back their purchases somewhat, but most buying patterns here are the same as they’ve ever been. Each piece must be thoughtfully woven into a customer’s wardrobe and must tell an evolving story about her life. Items are typically all purchased for specific occasions.
Which new lines are you excited about?
LVP: Altuzarra, Nina Ricci handbags, and Devi Kroell’s RTW line.
Is there anything you saw on the runway that you knew you had to have?
LVP: Dries Van Noten’s collection based on the colors from Francis Bacon’s works are perfect for sunny North Carolina…the colors were glorious! Balenciaga’s long-sleeve cocktail dresses were lovely and appropriate for the South—beautiful and sexy, yet well-mannered. I was crazy over Jeremy Laing’s Flame tunics. The collection was inspired by a trip to Charlotte (NASCAR country) and a private tour of Hendrick Motorsports. I’m also excited for Olivier Theyskens’ last collection for Nina Ricci. We’ve carried him from his original collection under his own name, then to Rochas, and on to Nina Ricci. He is exceedingly talented and I will follow him wherever he lands next!
Click to see a slideshow of Vinroot Poole’s top fall picks.