41 posts tagged "The Row"
At the beginning of the year, Mary-Kate and Ashley Olsen launched TheRow.com for their fledgling, much-loved line. Today, they’re taking it one step further, with an e-commerce boutique selling the label’s apparel and eyewear.
“We don’t do much online shopping,” Ashley admitted to Style.com. “But we spent a lot of time researching other online shops when developing our site. We wanted to focus on making The Row’s online shop easy to use and bring a level of tangibility we felt was missing from most of the market.” The site, created by Sweden Unlimited, features detailed views of each item as well as cinematic tableaux for each product category—jackets and coats draped over vintage armoires, sunglasses crowding in drawers. The sisters emphasize usability and functionality along with the downtown-cool aesthetic—Mary-Kate cites Net-a-Porter, her favorite online shop, as an inspiration for its ease of navigation, customer service, and detail.
“We wanted our customers to have access to 360-degree views of every piece from the collection and be able to see extreme close-ups of each garment,” Ashley added. “Sometimes there’s a disconnect between what an item looks and feels like in person and how it’s presented online; we’ve worked to eliminate that.”
In time, the shop will grow to encompass more categories, including menswear. Will that one day include the first Row bag, so tantalizingly mentioned at our Resort appointment? “We’ve been carefully developing [it] to be sure it comes out exactly to our specifications and is just what we envisioned,” Mary-Kate said. “To do it right takes time, but we’re patient and we’re excited for the outcome.”
In the meantime, leathers, furs, jackets, tops, and more will be available today when the site goes live at 12 p.m. PST. And until August 20, entering SHOPTHEROW at checkout will get you 15 percent off all of it.
Mary-Kate and Ashley Olsen are two girls with some serious experience in sunglasses—there were years when they were never seen without a pair. Their eyewear range for The Row, no surprise, benefits from the experience. The specs have the same unfussy cool as the duo’s ready-to-wear, and should fly off shelves just as quickly. There are a variety of styles, all made in collaboration with Linda Farrow, from a blue- and- rose-tinted round pair of wire frames (similar to the John Lennon glasses MK was wearing for a while) to our pick, an oversized, rounded-off cat-eye that would be (we imagine, at least) ideal for fending off the paps.
$325, available at Barneys New York, www.barneys.com, and Bergdorf Goodman, www.bergdorfgoodman.com.
First The Row got eyewear, and now the Olsens are at it again, debuting two styles of specs for their Elizabeth and James line (pictured). In fairness, they are perennially bespectacled, so it makes sense. [WWD]
Menswear designer Michael Bastian is dipping a toe into the waters of womenswear with a women’s counterpart to his Gant by Michael Bastian line, which he’ll show in a coed presentation with men’s this New York fashion week. The Gant customer is “more of a fashion girl, not a classic preppy,” Bastian says. [WWD]
Lacoste helps fight the good fight with a new promotion to benefit Doctors Without Borders: Take any old polo to Lacoste’s NYC store on June 3, and get a certificate for a new one—plus the brand will donate $10 to the nonprofit, to boot. This is tied into the USA show Royal Pains, but try not to hold that against it. [Stylelist]
The Spice Girls are reportedly trying to reunite for a new tour, but Victoria Beckham apparently has moved on and doesn’t want to participate. It’s almost as if she had something else going on! [Jezebel]
And style icon Lou Doillon adds another gig to her résumé: photographer. Her first solo show has just bowed at Paris’ Galerie W. [Dazed Digital]
Of the hundreds of gowns at this week’s Met ball, the most striking were also the most restrained. Zoe Saldana and Diane Kruger looked chic in unadorned Calvin Klein Collection gowns; ditto Jessica Stam in long-sleeved Rachel Roy. Plenty of minimal eveningwear could be found on the Fall runways, too. “Less is more these days,” Yigal Azrouël told us. “People are tired of all the froufrou and are just craving simplicity.” The designer turned out long, sleek dresses notable for how covered up they were, as did Antonio Berardi and Andrew Gn. At Stella McCartney and The Row, meanwhile, hemlines were raised, but the silhouettes were just as streamlined.
Click to see the slideshow, and let us know what you think of fashion’s new minimalist streak.
Last night in London, the Elle Style Awards saw red carpet debuts—the first real-world appearance we’ve seen of The Row Fall 2010, on Carey Mulligan—and the dusting-off of the best of Spring. In the latter category falls Daisy Lowe’s Miu Miu ensemble, plucked from Mrs. Prada’s Spring 2010 show. At an event where many attendees went demure (Alexa Chung’s sweet Chanel set the tone), Daisy’s kicky separates were a welcome change of pace. She’s got pluck in spades, but even so, we think the midriff-baring top, skirt, and cardigan felt a little haphazard and underdressed, which the outfit didn’t at the label’s show. Which leads us to wonder: Are some looks best left on the runway? What do you think—is Daisy taking the high road, or the Lowe?