46 posts tagged "The Row"
For Spring, the question on designers’ minds was: What would Yves Saint Laurent do? Everyone from Marc Jacobs to Gucci‘s Frida Giannini took pages straight from the late great’s playbook, showing seventies-inspired designs. There was no lack of jumpsuits on the runways, but in contrast to recent seasons, these were more Studio 54 dance floor than airplane hangar or mechanics’ garage.
Trussardi 1911‘s Milan Vukmirovic told Style.com, “The jumpsuit is great for evening because it’s a cool, all-in-one version of the tuxedo. It makes women look sexy.” At Hakaan and The Row, plunging necklines added an extra dose of glamour. If you’re going for something a little less racy, follow the lead of Celine‘s Phoebe Philo, who tossed a blazer over her strapless jumpsuit to accept her Designer of the Year prize at the British Fashion Awards.
Click for a slideshow and tell us if you’re going to get a jump on the Spring trend this New Year’s Eve.
If Mary-Kate and Ashley Olsen are hoping to have the “celebrity” dropped from their traditional “celebrity designer” monikers, their recent collections for The Row have been steps in the right direction. The sisters are nothing if not hands-on—Mary-Kate even helped models in and out of looks at the duo’s Resort ’11 presentation. That collection was a strong one for the label—Nicole Phelps called out the “delightful little details” lurking in its understated pieces—and it goes on sale at their e-commerce site, TheRow.com, tomorrow. (The Cooper top is $390; the Estabrook leather mini, $1,200.) These are the kind of strongly conceived pieces that say “designer” loud and clear. But as a concession to their celebrity, they’re offering a giveaway, too: a copy of their lookbook, signed by both women, for the first ten fans to place a Resort order.
Mary-Kate and Ashley Olsen described the aha moment behind the founding of their label, The Row, at Women’s Wear Daily‘s WWD@100 conference this week: On a press tour of Canada, they noticed that the audience was wearing giant sweaters, bug-eye sunglasses, and Balenciaga bags. Exactly what they were wearing, in other words. Well, no one can say they didn’t give the people what they wanted. [WWD]
Hermès is firing back at LVMH after the French conglomerate purchased 17.1 percent of the company’s shares last month. Hermès international CEO, Patrick Thomas, and Bertrand Puech, the fifth-generation heir of the company’s founder, requested that LVMH chairman and CEO Bernard Arnault withdraw. “There is nothing friendly about this move,” they told Le Figaro. [Fashionologie]
Don’t mess with the Hells Angels. That seems to be the moral of their recent copyright infringement lawsuit against the Alexander McQueen label: A judge has decided in the Angels’ favor, ruling that all merchandise with the motorcycle club’s trademark insignias must be recalled and destroyed. [Huffington Post]
The CEO of YouTube, Chad Hurley, is stepping down from his post to focus on his line of menswear, Hlaska (a combination of Hawaii and Alaska). No, really. Hurley, at least, sees the two projects as being vaguely related. “We make stuff we want to use,” he explained to Forbes. “In that sense, it’s exactly like YouTube.” [Forbes via Refinery29]
The Row may be one of the hardest invites to score at New York fashion week, but Mary-Kate and Ashley Olsen’s e-commerce-enabled Web site is open to all, and the young duo is at the forefront of innovations in online retailing. The designing sisters have given Style.com an exclusive preview of their first-ever shoppable video, which goes live on www.therow.com later this week. Shot by photographer/director KT Auleta backstage at their Fall show in February and produced in collaboration with the digital agency Moving Image & #38;Content, the clip is enabled with click-to-buy technology that, as its name implies, allows users to shop the video. Want Sasha Pivovarova’s ivory corset and low-slung trousers? Tap the mouse and they’re yours. “We’ve always believed in the power of video to communicate a brand’s message,” Ashley explained. “A few years ago we created a short film to introduce our first holiday collection and it has close to a million views on YouTube. We like the fact that this new shoppable video allows the viewer to engage in the content as well as the product.” Mary-Kate elaborated: “Women today are so busy; we want to make the shopping experience seamless and easy for them.” Anyone who doesn’t get a ticket to the Olsens’ Spring show on September 14 can assuage themselves knowing that their next click-to-buy opportunity will arrive early next year.