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July 12 2014

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2 posts tagged "The Shops at Target"

Exclusive First Look: The Shops At Target Pop-Up

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The fall installment of The Shops at Target, featuring over 230 designs from Kirna Zabête, Odin, The Curiosity Shop, and Patch NYC, officially launches globally September 9. But before then, the retailer is set to unveil its one-night-only New York pop-up shop for Fashion’s Night Out tomorrow. “The collaboration with Target is our first design effort,” Beth Buccini, one half of the Kirna Zabête duo along with Sarah Easley, tells Style.com. “We challenged ourselves to make the product strong enough to be worn with the luxury designer items we sell at Kirna Zabête. High-low dressing is the new reality.” The success of the previous designer Target collaborations has more than proven that fact. (“I have a super-cute Jason Wu for Target T-shirt that I’ve worn everywhere from horseback riding to fashion shows, and a Proenza Schouler dress that is a vacation favorite,” she admits. “However, the pièce de résistance is my Missoni x Target bike.”) We’re expecting this round will be no different from the last, so if you are hoping to snag some of these pieces, we advise you to get there early tomorrow. Here, Style.com has the first look inside the shop.

The Shops at Target pop-up, 440 W. 15th St., NYC.

Photos: Steve Eichner

The New Target

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These days, there are certain designer milestones that indicate success—collaborating with Target has become one of them. Fresh from rolling out its latest designer collaboration with Jason Wu, the Minneapolis-based megastore is wasting no time tapping the nation’s latest style stars. Today, it unveiled its new design partnership project, dubbed The Shops at Target. For the first round, debuting in stores and on the Web May 6, the retailer is joining forces with five specialty boutiques across the U.S., including The Webster in Miami, Cos Bar in Aspen, The Candy Store in San Francisco, Polka Dog Bakery in Boston, and Privet House in Greenwich, for exclusive, limited-edition collections. In all, there will be nearly 400 items, ranging in price from $1 to $160. In a departure from its former GO International program, the retailer has set its sights beyond apparel, venturing into home decor, beauty, and even edibles (read: Target lollipops). Target, however, will also continue its stand-alone, limited-edition designer collections.

“I was super-excited to collaborate with Target,” The Webster owner Laure Heriard Dubreuil told Style.com at today’s New York press conference. “They allowed me to be creative, so the collection is completely my own style. It’s all the pieces that I love the most from my wardrobe.” That includes Brigitte Bardot-inspired espadrilles, Art Deco gold jewelry, and plenty of bohemian frocks in palm leaf prints based on the vintage wall coverings at the South Beach shop. Bonus: Everything in the line, which also includes men’s and children’s wear, costs less than $50. But that’s not all Dubreuil has to be excited about—she’s also prepping for her upcoming nuptials to her boyfriend, artist Aaron Young. As for Style.com breaking the news on the recent engagement? “It posted so quickly, I didn’t even get to tell my parents!”

Photo: Courtesy of Target