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September 2 2014

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2 posts tagged "The Standard Hollywood"

Warby Parker’s Westward Expansion

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Warby Parker Store

Warby Parker may have launched its sunglasses and specs exclusively online in 2010, but the brand is showing some serious dedication to brick-and-mortar. Fresh on the heels of a three-store retail rollout in Manhattan and Boston, the eyewear label—which was cofounded by Neil Blumenthal, Andrew Hunt, Jeffrey Raider, and David Gilboa—is opening its Los Angeles flagship this week inside the lobby of The Standard, Hollywood. “Los Angeles is our second-biggest market, after New York,” Blumenthal told Style.com. “And in terms of national and global influence, we think that Los Angeles is a great cultural city that we want to be a part of—a community of vibrancy.”

Designed by Partners & Spade—the firm behind the New York stores—the new space boasts a sleek maple compound and powder-coated metal, which provide the perfect contrast to the bustle of Sunset Boulevard outside. In fact, the storied street served as an inspiration for the design. “Our stores tend to be slightly different, in that we take influences from the community around us,” Blumenthal offered. Set among the cases of frames are curated books from fourteen independent publishers, along with a backgammon table.

Behind the glasses stands the specially commissioned mural by local artist Geoff McFetridge, whose work for Chocolate Skateboards in the nineties put him on the map. “Geoff had done a ton of work with The Standard, and his designs have been incorporated into the carpeting and other aspects of the hotel, so it’s a perfect marriage,” said Blumenthal. Needless to say, the store embodies Warby Parker’s authentic spirit. Take a first look inside the boutique here, exclusively on Style.com.

Photo: Courtesy of Warby Parker

Real, Good Eats, Courtesy of Nina Clemente

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Despite Prop 37 not passing on the California ballot this past November—or perhaps because of it—Nina Clemente has made an impassioned appeal for the cause. The initiative that stipulated the mandatory labeling of GMOs (genetically modified organisms) in certain food inspired the chef’s latest undertaking, a three-night pop-up restaurant at The Standard in Hollywood, benefiting the Garden School Foundation. “It’s our right to know what’s going into the food we’re feeding ourselves and we’re feeding our children,” the chef said of the cause, which has paired her with like-minded real-food advocates and hosts Marisa Tomei, Adrian Grenier, Shiva Rose, and Peter Glatzer for the occasion.

Together with chef Michael Reed, Clemente has created a menu that relies heavily on local fruits and vegetables, making a concerted effort to reclaim real food and say no to GMOs. “The city is this incredible place, especially in January, to create this produce-heavy menu. It’s not getting flown in from Peru. It’s getting delivered to me from two miles away, up in Malibu.” The six-course meal begins with a tasting of locally sourced vegetables, moves on to a beet-cured hamachi crudo, a risotto with smoked local mushrooms, roasted local halibut with sunchoke soup, a New York strip steak with smoked eggplant, and a panna cotta with seasonal fruit finale. “The access to the year-round spectacular produce that we have is what drew me to L.A.—and what has kept me here.”

To get a taste of Nina Clemente’s GMO-free menu, visit the pop-up restaurant from January 29 to 31 at The Standard, Hollywood. Learn more at www.reclaimrealfood.com.

Photo: Jonathan Becker