10 posts tagged "The Standard"
Since Warby Parker is named after two early Jack Kerouac characters, it’s no surprise that the sixties strongly resonate with the do-good eyewear brand’s latest creative effort: the Warby Parker Readery. In collaboration with The Standard, Downtown LA, the Readery will reimagine in irreverent detail the age-old lobby newsstand—an apt extension fit for a brand that has been built on discovery. “Two pillars of our brand are innovation and customer experience,” Warby co-founder Neil Blumenthal explained of the impetus behind the expansion (set to land at New York’s The Standard, East Village next week). “We very much look to the hospitality industry and The Standard to see how they welcome people and make them feel at home and comfortable and inject fun—and we’re trying to do the same. There’s a perfect synergy there.”
Said synergy is evident in the converted space’s glossed design, realized together with The Standard’s creative director, Claire Darrow Mosier. Set against the powder-coated aluminum finishes are vintage books by the sixties’ most iconic Beat writers, select first editions, essential sundries, the brand’s standard optical range, and a pair of limited-edition sunglasses ($95) debuting for the launch. Co-designed with The Standard team, the special pair is a riff on Warby Parker’s classic Winston shape in a striated Ale brown frame and green lens, both tones that draw heavily on the referenced time period. Just days after summer’s official calendar start, Blumenthal believes the curated kiosk comes at the perfect time. “We were thinking about summer as a time of leisure and one that you want to have fun and relax, but we still always want to be learning,” he continued, suggesting the perfect poolside pairing of vintage reads and Warby’s perennially cool specs. And in the spirit of summer, The Standard, Downtown LA will kick off the collaboration with a throwback pool party on Saturday.
The Standard, Downtown LA, 550 S. Flower St., L.A.
Long weekends usually mean long drives, thanks to the inevitable crowds heading to their weekend getaway destinations. Not if André Balazs has anything to do with it—the Standard hotelier has brought back his eight-passenger seaplane, StndAIR, for its second year in a row just in time for Memorial Day weekend. In keeping with The Standard cool factor, every passenger will get their choice of one of three styles of Warby Parker sunglasses (and in Parker fashion, a pair of prescription glasses is distributed to one of the billion people worldwide without access to affordable eyewear) upon boarding the weekend flight, which departs from the East River. Forty-five minutes later, and perhaps a few glasses of André Balazs Reserve Beach Rosé down, you are in East Hampton. And if you want an anything-but-standard experience, you can now book StndAIR for charter services to any port within 300 miles of Manhattan.
A one-way flight on StndAIR is $525. To find out more, visit www.stndair.com.
France’s Chambre Syndicale, the body that organizes Paris’ fashion shows, has announced its newest members and associates. Congrats to Azzaro, Carven, Damir Doma, Felipe Oliveira Baptista, Thimister, Véronique Leroy, and American (sometimes) in Paris Zac Posen. [WWD]
Dolce & Gabbana have found their ideal poster boy (literally) in David Gandy, who’s starred in many of the label’s menswear campaigns and runway shows. They’re now cementing their affection for the British-born model with a new book dedicated only to pictures of him—the first they’ve ever done focusing on a single model. [Vogue U.K.]
Next up for the Standard: its own airline. André Balazs’ do-no-wrong hotel group has launched its own mini plane service, StndAIR, offering flights to the Hamptons in a plane painted the Standard’s own cherry red. Here’s hoping for a liftoff from the Boom Boom. [W]
And Lindsay Lohan takes on her latest role: art star? The troubled actress gets in front of the lens for a short film—the first—by artist Richard Phillips, who’s no stranger to celebrity portraiture. [T]
Looking For The Next Chloë? Try The Newsstand; The Faces To Watch This Fashion Week; Rihanna’s Feeling Fruity;
How’d Chloë Sevigny kick off her career in film and style? By cutting school, it turns out. eBay’s Andrea Linett, the woman who discovered young Sevigny way back when and put her in an ad for Sassy editor Jane Pratt’s The Jane Pratt Show, discovered her loitering at a newsstand̵2during school hours. She did the ad anyway, and lo, a star was born. [Vogue U.K.]
In Rihanna’s new video, she wears newsprint dresses and giant-cherry headpieces. Fruit millinery? Sounds a little like someone we know. That someone, though, is 100 percent on board. “J’ADR!” Anna Dello Russo tweeted about the new vid. [Anna Dello Russo]
Meet the new ones to watch: Modelinia selects its fresh faces of the Fall 2011 season, including Xiao Wen, Ruby Jean Wilson, and Laura Liriano (left). See you on the runway, ladies. [Modelinia]
Speaking of modeling, Alexis Bittar scooped up one of the industry’s grandest dames for his latest poster campaign: Lauren Hutton. He first met the supe 20 years ago when he was still selling jewelry on the street in Soho. [WWD]
As if we needed another reason to hit the spa, The Standard Miami’s is now home to the Rafael de Cárdenas-designed STND/OHWOW store, stocked by the Miami Beach art gallery with accessories, jewelry, beach goods, gifts, and art books. [Racked]