9 posts tagged "Theophilus London"
“Couture-level flow, it’s never going on sale / Luxury rap, the Hermès of verses.” So promised Kanye West, who performed “Otis” alongside Jay-Z live at the MTV Video Music Awards last night. The two might have kept their stage looks casual last night, but they’re unabashed designer-philes. Unwrap their gold, Riccardo Tisci-designed, record-breaking album Watch the Throne, and you’ll find the duo dropping names—Manolo and Margiela among them. (One day, they may be able to add the name of Kanye’s own label to the mix, too.)
Name-dropping is nothing new in rap and R&B, but more and more, young artists are working in high-fashion references with panache. Sure, some—like Kreayshawn, the 21-year-old Oaklander and recent i-D covergirl, who says “Gucci Gucci, Louis Louis, Fendi Fendi, Prada / Basic bitches wear that shit, so I don’t even bother”—claim not to go for big labels. But the best up-and-comers sound like they’re reading their Style.com. The hipster hip-hoppers at Das Racist, for example (“Tell the interns to shut the Di-or”). Or Harlem MC ASAP Rocky, who says, “Raf Simons, Rick Owens / Usually what I’m dressed in.” Oh, that was you we spotted at Atelier?
And if rappers love fashion, fashion loves them right back. The industry has taken a liking to Salem’s Jack Donoghue, who joins Kreayshawn in the latest i-D, regularly wears Givenchy Rottweiler shirts, and has become a fixture on Terry’s Diary. M.I.A. protégée Rye Rye has appeared in videos for Prabal Gurung; Santigold, for Alexander Wang. (Wang’s been a hip-hop fan for years. Foxy Brown headlined his after-party in 2008.) Theophilus London hit the menswear circuit in Paris last season alongside the likes of Usher and Kanye; next up, he’ll front a Carlos Campos ad campaign and design a shoe with Cole Haan.
Fashion editors, stylists, and photographers might recognize Theophilus London as that guy who popped up front-row at the men’s shows in Paris this summer. (“That was kind of funny, actually. I got the Kanye treatment at the Lanvin show in France because he couldn’t come at the last minute, so I stepped in as the black rapper kid,” London explains to Style.com.) In Cannes, too, the young, relatively unknown (at the time) hip-hop star made sure people were taking note of him. Last week, Jay-Z and Usher even stopped by his Central Park performance to check out London’s vocal chops for themselves. (“Solange was at dinner with Beyoncé and Jay the night before, I guess, and he said he was going to go check out her friend Theophilus’ show—kind of cool.”) Even when he’s not on stage, breaking into one of his songs from his first solo album (released last month), Timez Are Weird These Days, the lanky Trinidad native has a commanding presence.
London’s explosive self-confidence is partly startling and off-putting, but it’s working. As he quickly picks up steam and his fan base multiplies, he has brands and designers knocking on his door to partner up with him. He has proclaimed he doesn’t like fashion, and yet he appears in photoshoots wearing Lanvin and he personally customizes the buttons of his suits. Here, Style.com discovers who Theophilus London really is.
You started rapping and performing at a pretty young age. What inspired you to do that?
Yeah, when I was about 12 or 13 I did my first lyrics. Two of my cousins were hanging out rapping and making words sound cool—lots of swagger. I did like two lines and then stopped and they were like, “No, you should keep going.” After that, I would bang beats against tables and chairs at school and I just never stopped.
Who do you count as personal music icons?
Definitely Prince, James Brown, Biggie Smalls—the list could go on forever, seriously. Kanye West for sure. Me and Kanye e-mail very often about fashion. We just acknowledge what’s next, what’s new, you know? And Mark Ronson—I’m going to his wedding next month.
You have been quoted in an interview saying you aren’t really into fashion, but I don’t believe that. Do you honestly not like fashion, at all?
I have tons of taste and I just got an eye for shit. I will walk into a store and come out with the best five shirts there. In high school, I always dressed to impress the girls. Brooklyn, where I grew up, is a competitive burg—there’s always a pretty boy around the corner there and you gotta look better than him. I love to shop; I’m just not like a fashion guru, though. I didn’t grow up drawing runway models and deciding what they should wear. Also, I couldn’t dress someone else up. Wait, actually, this year I just started [dressing] the band. Continue Reading “Who Is Theophilus London?” »