4 posts tagged "Tiina Laakkonen"
Backstage at a fashion show? Been there, hundreds of times. But backstage at a digital fashion show? Never. On the Friday before Labor Day, Prabal Gurung and his ICB team gathered at a studio in Williamsburg to shoot the label’s second digital show, which goes live online tomorrow morning, and I was happy to sign up for the meta experience. If a show is virtual, does a backstage exist?
ICB was one of the original brands to sign onto KCD’s digital fashion show initiative last season—and its sophomore effort promises to be a more engaging experience than the first. Gurung hired Magnus Berger and Tenzin Wild as creative directors, and the Last Magazine co-founders (who joined a crew that included stylist Tiina Laakkonen, Gurung’s show producer Stacy Striegel, and at least 50 other fashion professionals, six of whom were wielding cameras), produced a set inspired by Richard Serra sculptures. Instead of walking down a straight runway with a plain white background, the models navigate through a maze. Part of the pleasure at a runway show is seeing the reactions of the people around you. Until KCD signs a partnership with Second Life, we’ll content ourselves with the Serra-esque walls.
Here, some photos from the “backstage.”
After winning a large chunk of change from the CFDA/Vogue Fashion Fund, Prabal Gurung decided it only seemed natural to launch a pre-fall collection.
“You have to do all four seasons at this point,” he says of his first pre-fall collection, debuting exclusively here on Style.com in this video made during his lookbook shoot with photographer Dan Martensen, who has worked with the likes of i-D, The New York Times, and The Last Magazine. “It’s a huge opportunity to introduce new categories and more sportswear pieces—it’s an incredibly important season.”
Here, Gurung’s girls Alana Zimmer, Hanne Gaby Odiele, Kate King, and Ming Xi (all have walked in his shows) model his latest efforts. “With this collection, I developed a particular print that I had taken a picture of. I had this printmaker in London that I was working with and it looks like a kaleidoscope,” Gurung tells Style.com, in between meticulously pintucking Zimmer’s dress and picking out the perfect pair of Linda Farrow shades with his longtime stylist, Tiina Laakkonen, as Rihanna blasts from the stereo in the background. “We worked to develop the image more and more and more. I didn’t want it to have the same floral idea of my Spring collection—if you look, it’s pretty from afar, but up close, it’s a little hard.” The kaleidoscope print appears throughout the collection, on featherweight T-shirts (his first), Lurex and cashmere jacquard knits, and multiple silk wool or silk georgette pieces in rich green and jet black.
A pre-fall collection isn’t the only new addition to his growing list of accomplishments—Gurung has been hard at work with his new duties as chief designer for ICB, a label that hasn’t been sold in the States for nearly a decade. “The design integrity, aesthetic, and what I believe in will be the same,” he says of his vision for the new ICB collection. “Obviously I come from the American couture background, but there’s also a side of me that lives in the East Village, you know? It will reflect that a little bit more, but not in an obvious East Village way; this will have more grit.”
In the lead-up to New York fashion week, designers go through hundreds of behind-the-scenes preparations to arrive at the completed show. This NYFW, we’ve sweet-talked a few of them into giving us an exclusive peek behind the curtain as they cast, score, style, and ready their presentations. Next up: Prabal Gurung.
“It’s all about the details—the perfect draping and fit is crucial to each and every piece. I had [patternmaker] Nicolas Caito come in and work his brilliance. And the blush pink color of this dress…well, kind of makes me blush!” Continue Reading “Prabal Gurung’s Fashion Week Diary” »