4 posts tagged "Tila March"
Tamara Taichman, the French fashion editor turned designer behind accessories brand Tila March, launched her second Paris store in Le Marais this week. Offering over sixty styles of easy, geometric handbags and forty styles of shoes—some of which are exclusive to the Marais location—the new flagship is a testament to the brand’s growth since 2006, when Taichman designed her first (and much beloved) Zelig tote so she could have something sleek and practical to carry during fashion week. Set on Rue Vieille du Temple, the cozy space merges old and new, with industrial display blocks, ornate tiled floors, crate cases, and aged, original wood beams. “When we are opening a new store, I work on the concept in the same way I design accessories,” says Taichman, who also has stand-alone shops in Singapore, Japan, and on Paris’ Rue Saint-Sulpice. “Mixing materials and using warm and cool colors evokes a different feeling in each accessory,” she adds, noting that for this particular boutique, she aimed to capture the artistic spirit of the area. Taichman tells Style.com that there are more spaces in the pipeline, both in Paris and abroad. In the meantime, you can find her leather bags and comfy kicks stateside at Jeffrey and Barneys New York.
Tila March’s new flagship is open now at 117 Rue Vieille du Temple, 75003 Paris; tilamarch.com
The sun’s out in New York, half the world seems to be in California for Coachella (more on that to come), so no wonder we’ve got summer on the brain. It’s evidently on Tamara Taichman’s mind, too. The French Elle editor turned accessory designer behind Tila March has created her first swimwear line, available now from La Redoute, the French mail-order catalog. (Don’t raise an eyebrow: La Redoute has collaborated in the past with Yves Saint Laurent, Sonia Rykiel, Azzaro, and Robert Clergerie.) Taichman looked to Lou Doillon—who also models the new collection, above—for inspiration for the bikini and maillot styles. And to complete the look, she’s created—what else—two shoes, a wedge and a flat sandal. Now all we need is for the mercury to catch up with her.
Tila March for La Redoute is available at laredoute.fr. For more Tila March, be sure to check out the Fall 2011 Accessories Index .
Orange made a splash on the runways for Spring, but it remained to be seen whether anyone would brave the shade in the real world. Remained, that is, until last night. Drew Barrymore at Emmy Rossum both wore head-to-toe orange stepping out on opposite coasts: Barrymore, in floor-length Jil Sander, in Hollywood at Cover Girl’s 50th anniversary party, and Rossum, in J. Mendel, in New York on Live With Jimmy Fallon. (Chloë Sevigny, ever the early adopter, wore orange last Friday—but we’re honor-bound to report that it was as a Knicks color at a Knicks game.) Will there be more sunshine-bright looks to come? Time will tell. But if you’re looking for an entry point to the trend with a slightly smaller commitment, there’s always the runway-to-reality beauty trend of the moment, a bright orange lip, or Spring’s rash of brilliant accessories, hitting stores now: from left, Prada’s furs to Michael Kors’ ladylike handbag to Tila March’s two-tone tote.
Devotees of Tamara Taichman’s Tila March accessories line love the seemingly effortless way she treads the fine line between simple and chic—minimal, but not dull. Chalk it up to her day job as a contributing editor to French Elle, where she scours the market for the best of the best. We’d nominate her own label for that distinction. March’s flats, cork wedges, and richly hued bags have already attracted a star following from the likes of Scarlett Johansson and Kirsten Dunst; they launched at a little boutique called Colette. (Heard of it?) And now, after several successful seasons selling to stores throughout the U.S. as well, she’s launching e-commerce today. Her Spring and Fall ’10 collections will both be on offer. We particularly like the girlishly pretty Manon shape (top), but those who’ve been following the brand from the beginning will be glad to know there are also about a million variations of the Zelig (like this clutch, bottom). Unlike its namesake, it’s not so mysterious: It’s her first bag, and still her biggest seller in Japan.