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August 29 2014

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3 posts tagged "Tom Mora"

The Split-Second Preview: J.Crew

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The Fall ’14 Ready-to-Wear collections are under way in New York, and will be followed by the shows in London, Milan, and Paris. Before the new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length at 140 characters or less. Our entire collection of Fall ’14 previews is available here.

J. Crew

WHO: J.Crew, designed by Tom Mora

WHERE: New York

WHEN: Tuesday, February 11

WHAT: “We approached Fall with the cabarets of 1920s/30s Weimar period in Berlin in mind. Lush styling, minimal layering, and rich, deep colors.”—Tom Mora. The designer sent us a Fall ’14 inspiration image, above.

Photo: Courtesy of J.Crew

The Split-Second Preview: J.Crew

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The Spring ’14 collections are under way in New York, and will be followed by the shows in London, Milan, and Paris. Before their new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length previews at 140 characters or less. Our entire selection of Spring ’14 previews is available here.

J.Crew

WHO: J.Crew, designed by Tom Mora

WHERE: New York

WHEN: Tuesday, September 10

WHAT: “The California coast vs. European beaches at the turn of the century. Bold colors & modern fabrics. Crisp white linen, lace & eyelets.” —Tom Mora. The designer sent us a peek of one of J.Crew’s Spring ’14 prints, above.

Photo: Courtesy of J.Crew

Here Comes The J.Crew Bride

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The J.Crew campaign to dress every girl, every day, soldiers on, and the retailer’s first bridal boutique—which launched with a packed opening party last night—makes a strong case that the wedding day should be no exception. But no need to tell that to brand acolytes, who’ve been booking appointments with the store’s bridal consultants since long before it opened: Label brass said that more than 350 appointments were already on the books, clear through until fall. (They were quick to note that there will be some leeway to squeeze a few more in, for those who didn’t schedule seasons in advance.)

The bi-level space on Madison Avenue marks the first time the quickly-growing J.Crew bridal collection, which launched in 2004 with three styles, is available all in one, bricks-and-mortar location, and despite the neighborhood, dress prices start around $300. It also marks the debut of the new 769 cocktail collection, which will be mostly exclusive to the store. Though designed by the bridal team, head of wedding design Tom Mora is quick to note that it’s all-occasion cocktail fare, not just bridesmaid frocks. (A full rack of black dresses, not to mention a mannequin in sequined harem pants, bears him out.) The downstairs, appointment-only bridal salon can accommodate a blushing bride-to-be and scores of family and friends, while upstairs, buyers can pick up nuptial accessories (collaborative and exclusive pieces from Lulu Frost, Miriam Haskell, Fenton/Fallon, and Albertus Swanepoel) and a few honeymoon necessities like Cosabella lingerie and Histoire de Parfums scents, too. Executive creative director Jenna Lyons mused on a timeless truth of aisle-walkers: As much as things change, girls still want to be married in pretty dresses. And come August, their fiancés will have a haven of their own nearby. The next men’s store, a version of the Tribeca Liquor Store shop adapted to its uptown environs, will open a few blocks north later this summer.

769 Madison Avenue, NYC, www.jcrew.com.

Photo: Courtesy of J.Crew