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September 3 2014

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1 posts tagged "Tomboy Style"

Tradlands Helps You Get That Tomboy Style

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Tomboy Style

As no woman’s wardrobe is complete without an ample assortment of button-downs, the search for the perfect fit, print, and fabric can be a never-ending journey. Tradlands began creating the staple in 2013. Its product is inspired by him but made just for her with a relentless commitment to shirting’s faintest particulars. Now the San Francisco-based brand, helmed by husband-and-wife pair Jeremy and Sadie Roberts, has enlisted blogger Lizzie Garrett Mettler of Tomboy Style to lend her hand to a collaborative capsule of updated women’s popover shirts, made from a solid white and grape-striped oxford. “Their entire concept came from the idea that there is a lack of well-made, well-fitting, menswear-inspired button-downs for women,” Garrett Mettler told Style.com of what spurred their partnership, voicing her own frustration at not being able to find the perfect popover. “We all appreciate and understand the tomboy ethos,” echoed Tradlands’ Sadie Roberts of the shirt’s tailored but still lightly fitted look and feel.

Fit for an adventure—and built to last—these new designs are elevating the brand that’s been focused on function for so long. “There’s always a goal to fill gaps in the market and improve existing products,” Roberts continued. “[Lizzie] found something missing when shopping for herself.” And together they’re filling that blank space with these two utterly wearable new styles. And while partnering with Garrett Mettler brings new exposure to the brand, the blogger and author reveals that tomboy or not, it’s all in the details. “Every aspect of their design is considered, from the fabric to the buttons.”

Tradlands x Tomboy Style is available now, $167. For more information, visit tradlands.com.

Photo: Courtesy Photo