4 posts tagged "Tori Praver"
The Webster founder Laure Heriard Dubreuil returned to Miami last week for Mercedes-Benz Swim fashion week. Between parties at her store, shows by the beach, and laps in the pool, she found time to send back a few snapshots from her trip.
After a stormy flight from New York, I finally got back to the Sunshine State for Mercedes-Benz Swim fashion week. I started the first official day with an early a.m. swim in the Soho House pool—swimming like a shark around the runway in the middle of the pool! Afterward, I joined Mary Kate Steinmiller and Jade Frampton at the Raleigh Hotel for the Mercedes-Benz Bespoke event, where we made jewelry from Mercedes-Benz leather. I kept the piece Mary Kate made for sale at The Webster!
After a very busy day, I went full-on Swim week look for the Vogue and Clarins party at The Webster: a Theyskens’ Theory mermaid-inspired dress and Charlotte Olympia aqua fish-skin pumps. I was so happy to see all of my swimwear designer friends like Lisa Marie Fernandez, Yodit Eklund of Bantu Wax, and Tori Praver. Once the event was over, I met up with Kim Kardashian and Kanye West at the Delano Beach Club Midori Beachside Bash, where Kim was having her portrait painted live in front of the crowd. Continue Reading “In The Swim: Laure Heriard Dubreuil at Miami Swim Week” »
They’ve got the face, the body, a portfolio full of ad campaigns and editorials shot by top photographers in the industry, and a runway roster to match. But with our new “Model-Slash” feature, Style.com profiles girls whose ambitions and drive extend beyond the catwalk.
Life is a beach for IMG model Tori Praver (pictured), who was discovered at age 12 while shopping with her mom at a local grocery store in Maui, then went on to appear in the Sports Illustrated Swimsuit Issues in 2007-2009 (and other publications including Elle, Marie Claire, and Glamour). In 2008, the blonde bombshell parlayed her experience modeling swimsuits into designing them when she launched her own namesake swimwear line, which has doubled in sales every year since. This Saturday, Praver will present her new Resort ’13 collection during Miami Swim Week (which officially kicks off Thursday) with a cocktail party at Laure Heriard Dubreuil’s The Webster. “I love the feeling of being in Miami at this time. Everyone is so excited to show their suits and there is such a good summer vibe everywhere,” Praver, who is showing for her fourth time at Swim Week, told Style.com. She continued, “It’s my chance to show new designs to every major swim buyer and editor in the industry at one time—and it only happens once a year.”
Growing up surfing in Hawaii, Praver had “literally drawers and drawers of bikinis, and always saw herself designing them down the road.” To get things going, however, she needed an extra push. “I was on a Sports Illustrated shoot and told the editor, ‘Well, one day I want to have my own swimwear line,’ and the editor responded, ‘Why wait? You should start it now,’ ” Praver explained. “So I did, and somehow the stars aligned.” No kidding—Praver just so happened to meet the owner of a swimwear factory while vacationing, then before she knew it, she was drawing silhouettes in her down time and churning out samples. “The whole thing has definitely been learn-as-I-go, and I made a lot of mistakes, but it was just for fun and not my main source of income. I never expected it to become a job in and of itself,” Praver said. At this point, it appears Praver’s bathing suit business has, in fact, eclipsed her modeling career—the line is now sold at top retailers like Barneys, Saks Fifth Avenue, The Webster, and Intermix.
Each piece (sold separately) is double-lined, seamless, and often features Praver’s signature, flattering micro-ruching. “The best part is actually seeing girls and, believe it or not, sometimes their moms and even grandmothers at the beach in my suits,” she says. In the future, she plans to introduce a small capsule of ready-to-wear (cover-ups, mostly) and continue to grow her brand organically. And when she’s not on business in New York, Praver makes sure she gets plenty of beach time—let’s call it research? “The L.A. area is definitely more laid-back. That’s where I’m doing most of the actual designing, meeting with my factory, maybe surfing, and definitely a lot of yoga,” says Praver, who considers Venice Beach home (where she lives with her fiancé, pro surfer Danny Fuller, who recently snagged the new Chanel Allure Homme Sport fragrance campaign).
The craze for surfing—or, at the very least, its stylish accoutrements—has taken hold coast to coast of late, but Miami’s got a better claim on wave-rider style than many other locales: It’s hard to get closer to the water. Starting this week, surfin’ birds down south can head to Miami’s the Webster, which is opening Surf the Webster, a shop-in-shop stocked with the fashion world’s best beach-ready gear. There’s swimwear from Lisa Marie Fernandez, Sundek, and Tori Praver (above right); clothes and gear from Saturdays, New York’s surf store du jour; accessories from Fouta (above left); and even a board, made exclusively for the Webster by Baron Wells. A portion of the proceeds from sales goes to the Surfrider Foundation, too. All that’s missing: lessons. But dressing the part has got to be at least half the battle.
Tori Praver bikini top, $105, and bottom, $85, and Fouta beach blanket, $126, available at Surf the Webster, opens tomorrow and stays up through the summer at the Webster, 1220 Collins Ave., Miami Beach, (305) 674-7899, www.thewebstermiami.com.