52 posts tagged "Tory Burch"
Over lunch in New York’s Chelsea neighborhood, Pookie Burch and her sister Louisa Burch sit in wonder as they recount the three-year journey that has transformed them from two girls with an idea to full-fledged brand owners of Trademark, their new sportswear label, which launches exclusively online next month. “We wanted to create something at an attainable price point with really simple, thought-out designs in classic and recognizable silhouettes,” Pookie, 29, tells Style.com.
Though the duo are first to admit that they’ve had help along the way—their brand is backed by father J. Christopher Burch’s investment company, Burch Creative Capital, while former stepmother Tory Burch is available for guidance—they’re also just two girls who are working hard to make their mark in fashion. “We learn best by making our own mistakes,” Louisa, 25, offers. “It’s been a process of understanding all the different steps it takes to get something to be where it should be.”
Trademark’s aesthetic is an extension of the pair’s own collective fashion experience, which includes summers spent in Nantucket searching for the consummate sweater; scouring Tokyo or other exotic locales for inspiration (much to Pookie’s dismay, as she hates flying); collecting Breton-striped shirts (Louisa); or even eavesdropping on Chris or Tory’s phone calls during car rides from suburban Philadelphia, where they were raised, to New York.
Their stock will be replenished with new styles every month, and is comprised of beautifully constructed garments that reflect the girls’ reserve and practicality. For their first outing, the lookbook for which debuts exclusively here, sporty tech nylons, structured piqués, cotton poplins, and silks are fashioned into modern shirtdresses, full skirts, lightweight jackets, and suits inspired by American nostalgia and the modern art of Josef Albers, Donald Judd, and Barnett Newman. Accessories include resin and wood bangles, gold-plated brass and silver jewelry, and leather-worked sandals and handbags.
Their brand director, Alex Hawgood, is in charge of menswear, and has been with the duo since the beginning. “He’s the fourth Burch sister!” Pookie jokes. (The third, Izzie, recently completed her associate’s degree in fashion design at Parsons, but has no plans to join Trademark yet.)
In addition to the website launch, the pair are planning to open a boutique on Soho’s Grand Street in April—and they’re doing it all with an intimate team of ten full-time employees, most of whom are under the age of 30. “Our working environment is really relaxed,” Pookie says of their Chelsea headquarters. “There are a lot of sneakers…sneakers and dogs.” Louisa’s quick to interject, “Please don’t get her started on her dog!” They may be retail moguls in the making, but sisters till the very end.
Trademark’s e-commerce site www.trade-mark.com will launch mid-February 2014. Prices range from $28 to $440.
Even though most of our favorite retailers began stocking the Spring ’14 collections weeks ago, we knew better than to get too excited. While we’re certainly keeping a mental list of next season’s best purchases, it’s safe to assume that, thanks to these subzero temperatures, we won’t get to wear them for quite a while. On the other hand, the thought of cycling through the same jackets and sweaters we’ve been donning since September isn’t very inspiring either. To give your wardrobe a quick reboot—and prepare for the (painfully slow) transition into spring—try any combination of dark floral prints. Black-based florals look fresh, unexpected, and moody. The best part? They work from day to night, making your usual evening outfit switch totally unnecessary. Shop our favorite dark florals from Givenchy, Erdem, Moschino Cheap And Chic, and more, below.
1. Erdem Jade floral-print napa leather biker jacket, $5,100, available at net-a-porter.com
2. Moschino Cheap And Chic daisy-print straight-leg pants, $459.68, available at net-a-porter.com
3. Byredo Fleur Fantome scented candle, $80, available at net-a-porter.com
4. Tory Burch flower-cluster mini bag, $295, available at shopbop.com
5. Givenchy floral-print leather pumps, $620, available at net-a-porter.com
There’s no questioning Asia’s importance in the fashion market, and Western brands have more than taken note. This month in Hong Kong alone, Tory Burch, Kenzo, Moncler, and Calvin Klein all hosted events within days of each other. And at Singapore’s FIDé fashion week (FIDé is an organization that aims to promote regional and international designers in Singapore), European brands like Pierre Balmain and American ones like Burkman Bros and Ari Dein similarly made the trek eastward to show their collections. “It was the first time both brands participated in a full-length fashion show,” Steven Kolb, the CEO of the Council of Fashion Designers of America, said of the latter two. “Fashion is no longer defined by borders, and the more we can nurture global relations, the greater the success for our designers.”
But the region is also increasingly interested in holding its own in global fashion, and the eleven-day event in Singapore, which typically features several days of presentations by French haute couturiers and Asian couturiers, included the latest step in that direction: the founding of the Asian Couture Federation (ACF). Now, the Asian couturiers (dubbed by the ACF as “Asian Couturier Extraordinaires”) will have a support system of their own. Its inception was an act that won FIDé executive chairman and ACF founder Frank Cintamani (below, left) France’s esteemed Chevalier des Arts et des Lettres honor. Even Shinzo Abe, the Prime Minister of Japan, offered Cintamani a pat on the back, calling the Federation’s establishment “a significant event for all of Asia,” at a time “when we consider that fashion until recently was generally seen as the domain of Europe and the United States.” Continue Reading “In Singapore, Asia’s Couturiers Get A Boost” »
Nothing glams up an outfit like a little crystal. We saw plenty of bejeweled looks during the Spring ’14 shows—at Prada, for instance, sporty dresses and sandals were studded with candy-colored stones, and Tom Ford whipped up minidresses and jumpsuits with flashy mosaics. For Fall, however, designers focused on simple, clear stones to add a hint of glimmer. A scattering of sparkle is just the thing to add a touch of opulence to your Fall wardrobe, but we wouldn’t stop you from piling it on, either. Shop our favorite crystalized pieces from Valentino, Miu Miu, and more, below.
1. Tory Burch Vesper bead-embellished woven silk top, $395, available at net-a-porter.com
2. Valentino Glam Lock crystal-embellished leather shoulder bag, $3,455, available at net-a-porter.com
3. Biyan Nabila embellished satin twill skirt, $940, available at net-a-porter.com
4. J.Crew jeweled cuff, $125, available at jcrew.com
5. Miu Miu crystal-embellished suede pumps, $990, available at net-a-porter.com