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August 31 2014

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3 posts tagged "Tracy Sedino"

Take Five: Tracy Sedino’s Warehouse of Vintage Sunglasses

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Fashion folk are a curious bunch, and we’ve found that they tend to collect equally curious things. In our “Take Five” feature, we get the lowdown on our favorite industry personalities’ most treasured trinkets.

Vintage Linda Farrow Glasses

There won’t be enough sun-filled English days in this lifetime for Tracy Sedino to wear each pair of vintage shades in the Linda Farrow archive. “Oh, my god, I must have thousands,” she said last week at a dinner in New York. Sedino was behind the revival of the Linda Farrow brand, whose namesake designer worked with houses such as Yves Saint Laurent and Emilio Pucci to create glasses in the seventies and eighties. Farrow closed her business to start a family in the late eighties, and her crates of luxurious lenses were stored away in a London warehouse.

Over a decade later, Sedino—then a student at the London College of Fashion—began dating (and has since married) Farrow’s son, Simon Jablon. “His father had some warehouses,” Sedino recalled. “And he asked Simon to get rid of all the stock, because they were getting turned into residential properties. So I went with him, and we found original Pucci and YSL sunglasses piled three-floors high.” Obviously, their discovery couldn’t go to waste, so she and Jablon used it as a jumping-off point and rebooted the house of Linda Farrow. They sold some of the vintage styles but, more notably, began partnering with young talents to turn out glamorous—and often outrageous—designs. (Remember those Jeremy Scott Minnie Mouse shades? That was their doing). Today, the husband-and-wife team continues the company in Farrow’s spirit and makes glasses for everyone from Dries Van Noten, 3.1 Phillip Lim, and Suno to Alexander Wang, Peter Pilotto, and The Row. “We thought there was a massive gap in the market,” said Sedino of her and Jablon’s decision to relaunch Linda Farrow. “You have these big luxury houses that sign licensing deals, but other designers, like Dries, will never do that, because they value their brands too much. We wanted to reinforce what Simon’s mother did in the seventies by working with designers to create eyewear as a fashion accessory, rather than a licensed product.”

Sedino and Jablon celebrated their company’s (and their relationship’s) tenth anniversary this year. And to mark the milestone, the duo have not only offered up a ten-year capsule collection but also opened a pop-up shop in collaboration with BOFFO, right here in NYC. The store, which is located at the Chelsea SuperPier, and open through December 24, boasts a bevy of Linda Farrow’s most covetable products. As for that archive of vintage sunnies, Sedino told us that it’s a constant point of reference. “We don’t want our collections to be too vintage, so we take inspiration from the vintage styles, and incorporate new technology and materials,” she said. Here, Sedino talks us through her five favorite pairs of old-school Linda Farrow frames.

1. “These are acetate Linda Farrow glasses from the eighties. They’re my holiday pair. I love them because the idea and design are fun, and they’re quite comfortable on my face. Ironically, it’s hard for me to find sunglasses that fit—for Asians, it’s difficult to find pairs that sit on the nose bridge. I’ve been wearing these for the last two years, and I’m particularly inspired their shape, because they’re almost like a big chunky Wayfarer. You can really wear them whenever.”

2. “These are Yves Saint Laurent glasses from the early seventies. They’re kind of a round Jackie O style. They’re handmade in acetate, with metal arms. This pair is a one-off, so we don’t have stock anymore. They’re one of my favorite styles, because they’re the perfect size. But I don’t really wear them, because I’m afraid of losing them.”

3. “These are Linda Farrow glasses from the eighties, and they were kind of inspired by Lolita. Whenever stylists call in for Lolita-style frames, we send them these. I wear them all the time in the summer.”

4. “These are amazing. This is another YSL pair from the seventies. They’re not one-of-a-kind—we still have a few—but not many. The lenses are polarized, and because of the orange, they’re my autumn glasses.”

5. “This is the most iconic Linda Farrow style. I love how the sides are beveled. We’ve actually launched a fine-jewelry collection of 18-karat-gold-and-diamond sunglasses, and this is one of the styles we used.”

Photo: John Munro

Linda Farrow Fetes the Big 1-0

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Linda Farrow

By now, the Linda Farrow story is one of lore. Ten years ago, Tracy Sedino and her boyfriend, Simon Jablon (Linda Farrow’s table tennis-champ son), were redecorating an old warehouse that belonged to his designer mom. And by pure fortune, they discovered a box filled with old sunglasses that Linda had created for Balenciaga, Dior, and YSL in the seventies. The rest is history.

Ten years on and happily married to Jablon, Sedino has been busy fulfilling her mother-in-law’s design dream that was put aside for love, marriage, and children. In the past decade, with Jablon quarterbacking the business angle, Sedino has developed the Linda Farrow brand to an extreme: Their stand-alone products have drawn a legion of fans (think Rihanna, Gaga, Queen Bey, Madonna), and their collaborations have raised the bar even higher. Jeremy Scott, Erdem, Dries Van Noten, Oscar de la Renta, The Row, and Matthew Williamson are just a few designers with whom the brand has worked hand in hand.

To fete their ten-year diamond anniversary, Sedino is taking the brand and its muse—a giant doe-eyed raven-haired doll called Penelope—on a whirlwind road show. First stop was Colette, where Penelope wore Sedino’s Alexander McQueen wedding dress, and now, to Selfridges, where the brand has a “shop-in-shop”—the new parlance for pop-up shop. Sedino and Jablon have called upon ten brands, including Nicholas Kirkwood, Mawi, Falke, and Agent Provocateur to come up with a limited-edition selection of goodies (which will be available until October) to celebrate. And these products are not your typical eyewear. A gold detailed heel from Nicholas Kirkwood, some very naughty bow-detailed pantyhose from Falke, a super-sexy aromatic candle from Cire Trudon, and a Lycra playsuit-cum-harness from Agent Provocateur (which reminds us of something out of Fifty Shades) gives us a clue as to what is on the couple’s minds as they commemorate ten years of marriage and business. A clutch from Bottega Veneta PT 1 and a fur from Saga give the collection just enough grown-up veneer to sugarcoat the boudoir naughtiness. Good to know the flame hasn’t gone out—all ten-year anniversaries should be like this one.

Photos: Courtesy of Linda Farrow

The Farrow Way

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Linda Farrow’s Westway dance party lived up to its name at last night’s bash, luring a group of fashion insiders ready to show off their moves in the old strip joint and fête the end of New York fashion week. As expected, the party was off to a late start thanks to a string of other shindigs around town, but as the clock struck twelve, guests began to filter through the door, including Phillip Lim, Richard Chai, and The Walking Dead‘s Norman Reedus. If the mood was a little more subdued than usual, chalk it up to being situated at the tail end of a long and party-filled week. The boite’s co-owner Matt Kliegman admitted he was still recovering from its new Tuesday night installment dubbed Westgay at Westway, which boasts go-go dancers and a custom neon pink sign with the party’s moniker.

Missing from last night’s scene? Recent collaborator Prabal Gurung, who was celebrating his ICB collection across town and who revived Spring’s oversize sunnies for Fall. (The Blade Runner-esque shades made such an impression on Anna Dello Russo that she swiped a pair from the runway to wear tout de suite.)

“What’s amazing about working with Prabal is he knows exactly what he wants,” said the label’s global marketing director, Tracy Sedino (left, with Lim), who has helmed the eyewear label’s recent buzzy collaborations, which include Alexander Wang, Oscar de la Renta, and The Row. “Other designers usually take vintage frames and rework them, but with Prabal, he literally sketched the design from his imagination; we just helped bring it to life.” Even with New York fashion week winding down, the British cult brand is just getting started—tomorrow Team Farrow jets back to London to launch the latest capsule collections for Jeremy Scott and Charlotte Olympia. As for the latter’s inspiration? “Ostrich feathers and long legs.”

Photo: Benjamin Lozovsky/BFAnyc.com