4 posts tagged "Trey Laird"
Last night, on the Boulevard Saint-Germain, Karl Lagerfeld opened the first boutique dedicated to his own collection. His responsibility for the merchandise that fills hundreds of Chanel and Fendi shops around the world begged the question: How did it feel to walk into his very own retail environment? “Like looking in a mirror,” said Lagerfeld, “in every corner. At least I don’t see my face in those other places.” But the oppression of overexposure was easily balanced by the designer’s extraordinary detachment from what he does—and even from what he has become in the wondering eyes of the world. Lagerfeld’s explanation? “I’m never a victim of things, especially of my name.” He simply isn’t as attached to the material world as his ability to shape it in his image would suggest.
Not that you’d know it from the store, which is a banquet of all things Lagerfeld—from departments for men’s and women’s clothing, to a surprisingly large shoe department, to a book nook, to a department stocking fifty separate styles of Lagerfeld’s new watches. “I have a very bad relationship with time,” the designer conceded, though it might be closer to the truth to say that time has a bad relationship with him, given his utter defiance of any kind of temporal constraint. Nevertheless, he worked as closely with project director Trey Laird on the watches as he did on every other aspect of the store and its contents. That tiny strip of light on the front door? Lagerfeld insisted it be moved from the bottom of the door to the top. If it didn’t exactly make a major difference, Laird said it was a definite improvement.
The store hadn’t been open more than a few hours and Lagerfeld had already been shopping. He’d bought mesh covers for his iPad and iPhone. And he paid full price. “I’m against discounts,” he said dismissively. “If people want something, they should pay the price.” Who knows? We may be looking at the start of a retail revolution, with Karl Lagerfeld as its firebrand figurehead.
For those not in the know, Belstaff was first launched back in 1924 and established itself as the go-to brand for waterproof sporting garments. Back in February, Belstaff’s new chief creative director, Martin Cooper (formerly at Burberry), debuted a re-energized look—a collection (heavily inspired by the machine age, when the wealthy all aimed to have motorbikes and motorcars) that strikes a balance between the label’s strong British heritage and modern sophistication. To show off the luxe offerings, the brand enlisted none other than Ewan McGregor to hop on a motorbike (he’s a lifelong motorbike rider himself), along with models Karmen Pedaru, Ymre Stiekema, Maud Weizen, Ben Hill, John Pearson, and Janis Ancens, for the Craig McDean-lensed campaign. “I started wearing Belstaff motorcycle jackets about ten years ago,” McGregor tells Style.com. “I feel like I’ve always known about them from photos of old motorcycle heroes and legends, as they are often wearing Belstaff.” Here, Style.com has a behind-the-scenes look at McGregor at work on the campaign shoot (styled by Karl Templer and creative-directed by Trey Laird), which took place at Lord March’s Goodwood estate in the U.K.—fittingly, the location of the annual Festival of Speed auto race.
The CFDA Awards aren’t until June, but the first shots from the Inez van Lamsweerde and Vinoodh Matadin-shot CFDA Journal, which profiles the nominees and honorees, debuted today. For the fourth year running, Trey Laird designed the journal, overseeing the photographers’ black-and-white shots of the likes of Marc Jacobs (Womenswear Designer of the Year nominee and Geoffrey Beene Lifetime Achievement Award honoree, top), Lady Gaga (Fashion Icon Award honoree, above), and Alexander Wang (Womenswear Designer of the Year nominee, below). Continue Reading “Inez And Vinoodh For The CFDA Journal” »