9 posts tagged "Twitter"
When the subject of this year’s annual Metropolitan Museum of Art Costume Institute exhibition was first announced, the general crowd reaction seemed to be, “Charles who?”
Months later, with the Charles James exhibition set to close this Sunday, that’s a question a lot fewer people are asking. Charles James: Beyond Fashion turned out to be the fifth-most-visited show of the last 25 years of Costume Institute exhibitions, according to the museum. Attendance didn’t quite reach that of the record-breaking 2011 Alexander McQueen Savage Beauty exhibition (which drew an unprecedented 661,509 visitors), but it did top last year’s Punk show and the previous year’s Schiaparelli/Prada display.
“My feeling was it was going to help us that he was generally unknown, because it allowed us to introduce him to an audience that I knew would be enchanted by the work,” Harold Koda, the Costume Institute’s curator in charge, told The New York Times.
The crowds were dazzled, and those who didn’t make it in person got a heavy dose of the James world through social media. There are currently more than 15,000 Instagram posts with a Charles James hashtag. (By comparison, there are only roughly 5,000 Insta posts tagged with #savagebeauty.) Among them are posts about the exhibition by some of the widely followed Insta-stars, and there was even an “impromptu fashion shoot” featuring top models wearing James-esque gowns that flooded our news feed in the week leading up to the opening. Like it or not, the world was forced to get to know James and his sculptural designs, thanks to the social media buzz that surrounded it.
Though the exhibition ends this weekend, it looks like James is here to stay for a while, due to the recently announced revival of the label by Harvey Weinstein and his wife, Marchesa designer Georgina Chapman. Until then, the exhibition will live on digitally, thanks to Twitter and Instagram.
While Barneys’ Madison Avenue flagship is getting an extensive renovation, the retailer’s online home is getting some work done, too. This week, Barneys revealed the new, revamped Barneys.com, with new features to streamline browsing and product suggestions from a host of influencers, including Mary-Kate and Ashley Olsen, Julianne Moore and her stylist Leslie Fremar, and Rachel Chandler Guinness and Tom Guinness.
Among the new tools is a “Favorites” feature, which allows you to make categorized lists of your go-to designers, favorite products (those exclusive to Barneys are marked XO—Exclusively Ours), options in your size, and your preferred color choices, all of which can be shared across social media platforms like Twitter, Pinterest, and The Fancy. If you’re looking for ideas, there’s also a “Most Loved” section, which shows the products the most customers “Favorite.” And the editorial sub-site The Window now has designer pages as a home for each brand available to its customers. Once you’ve figured out what you want to buy, it’s just two clicks away.
But he still will. The famously private Alexander McQueen jumped headfirst into social media on September 1 with this maiden tweet: “STRESSED! Microwave head meltdown! Sparks flying out of my brain! Preparing for the show—Lee McQueen.” Yes, it was really him. While McQueen’s Twitter @McQueenWorld has some of the publicist-driven tweets like other major fashion houses, the designer himself has been giving us intimate and occasionally expletive-filled little glimpses into his world, like this and this, and revealing abstract hints about the upcoming collection. It might actually be the case that for the shy designer—he once insisted on doing a TV interview with his back to the camera—Twitter may be the perfect mode of communication.
And McQueen is joining the likes of Louis Vuitton, Emporio Armani, and Burberry in live-streaming his show, called Plato’s Atlantis here on October 6 at 8:15 p.m Paris time. SHOWstudio head Nick Knight will be directing the live broadcast which will be spliced with footage already shot by McQueen and Knight that stars Raquel Zimmermann. Considering McQueen is usually one of the most thrilling and theatrical 15 minutes of Paris fashion week, it’s worth your while to tune in. In the meantime, you can pre-game on the site with a reel of past highlights.