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August 30 2014

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9 posts tagged "Twitter"

Dover Street Market Dives Into Social Media, Comme Opts to Stay at 0 Followers

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dover-street-instaLena Dunham and Jack Antonoff, Gary Janetti and Brad Goreski, John Legend and Chrissy Teigen—those are some of social media’s newly crowned “power couples,” according to a NYT story out today. The writers, musicians, and models all made the list for their strategic—and very successful—use of social media platforms (Instagram and Twitter) to promote their partners’ projects, be it a new book or movie deal or clothing line release. Designers and fashion brands weren’t included as a part of the list, although we can think of several pairings that would have been an excellent fit.

The pioneering retail outpost Dover Street Market and its parent company, Comme des Garçons by Rei Kawakubo, however, don’t come to mind. They have remained staunch holdouts of the Internet age and completely inactive on social media—until now. Dover Street Market, in celebration of its 10th anniversary, has just announced it’s diving into social media, starting with an Instagram account (@doverstreetmarketlondon) that will officially kick off tomorrow. (We took a quick look—they already have more than 400 followers.) But the company won’t be leveraging its two brands on social to propel their successes—Comme reportedly has no plans to launch social media accounts.

“It’s the same reason why there is no Comme des Garçons website—it’s just images and information. [Rei Kawakubo] has enough to do. She makes the clothes. Dover Street is a different animal. It comes from the same mother, the same birth, but it’s a different thing—maybe getting more different,” Adrian Joffe, a partner of Kawakubo and president of the Paris-based Comme des Garçons International, told Business of Fashion.

Instead, the company’s social media “strategy” going forward is to differentiate the two. “As [Dover Street Market] grows, who knows where the future takes us? Maybe suddenly it will get so big and different, it’ll become actually separated,” said Joffe.

Run by AnOther magazine’s Web editor Laura Bradley, the Dover account will be full of “abstract messaging,” featuring chapters and stories instead of more classic retail store Instagram posts. “We want to use Instagram as a magazine,” said Joffe. Thank God—our feed has enough selfies and sunsets these days anyways.

Photo: Courtesy of @doverstreetmarketlondon

Charles James Goes Way Beyond Fashion, Earns Slot as Fifth-Most-Visited Costume Institute Show

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Ribbon Cutting and Press Preview for Anna Wintour Costume Center and Charles James: Beyond Fashion COSTUME INSTITUTE ExhibitionWhen the subject of this year’s annual Metropolitan Museum of Art Costume Institute exhibition was first announced, the general crowd reaction seemed to be, “Charles who?”

Months later, with the Charles James exhibition set to close this Sunday, that’s a question a lot fewer people are asking. Charles James: Beyond Fashion turned out to be the fifth-most-visited show of the last 25 years of Costume Institute exhibitions, according to the museum. Attendance didn’t quite reach that of the record-breaking 2011 Alexander McQueen Savage Beauty exhibition (which drew an unprecedented 661,509 visitors), but it did top last year’s Punk show and the previous year’s Schiaparelli/Prada display.

“My feeling was it was going to help us that he was generally unknown, because it allowed us to introduce him to an audience that I knew would be enchanted by the work,” Harold Koda, the Costume Institute’s curator in charge, told The New York Times.

The crowds were dazzled, and those who didn’t make it in person got a heavy dose of the James world through social media. There are currently more than 15,000 Instagram posts with a Charles James hashtag. (By comparison, there are only roughly 5,000 Insta posts tagged with #savagebeauty.) Among them are posts about the exhibition by some of the widely followed Insta-stars, and there was even an “impromptu fashion shoot” featuring top models wearing James-esque gowns that flooded our news feed in the week leading up to the opening. Like it or not, the world was forced to get to know James and his sculptural designs, thanks to the social media buzz that surrounded it.

Though the exhibition ends this weekend, it looks like James is here to stay for a while, due to the recently announced revival of the label by Harvey Weinstein and his wife, Marchesa designer Georgina Chapman. Until then, the exhibition will live on digitally, thanks to Twitter and Instagram.

Photo: Joe Schildhorn /BFAnyc.com

Georgina Chapman Gets Behind the Camera

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Georgina ChapmanMarchesa’s Georgina Chapman is the latest designer to get behind a movie camera—in her case, with a bit of mentoring from Hollywood veteran Ron Howard. She premiered the resulting sixteen-minute film, A Dream of Flying, last night at the Crosby Street Hotel.

Chapman’s directorial debut is part of Project Imagination, a new initiative from Canon (with help from Howard) that aims to make filmmakers out of everyone. For the moment, the camera company has outsourced the task to five celebrities—Jamie Foxx, Eva Longoria, LCD Soundsystem’s James Murphy, and Twitter’s Biz Stone in addition to Chapman—in order to get the ball rolling. The whole batch will have a glitzy premiere next week, with the films going live on the Internet next Friday.

Chapman’s little advance-sneak drew the likes of Rachel Roy and Chapman’s husband, Harvey Weinstein, who offered her tips of his own throughout the process. Her film is a fantastical parable about a little girl (played at one point by Dree Hemingway) who spends an entire lifetime resisting a suitor desperate to have her take to the skies with him.

She used her favorite costume designers as reference points, Chapman said—among them Martin Scorsese go-to Sandy Powell and Milena Canonera, whose credits range all the way from A Clockwork Orange (1971) to Wes Anderson’s upcoming film, The Grand Budapest Hotel.

Of course, for this job, the designer couldn’t focus on the clothes alone. “There are so many components you have to think about,” Chapman remarked. “Not only are you doing the visual, but you also have to do the emotional, and have a business mind, and put together all the other parts.” Might she take on the role again—for an upcoming Marchesa campaign, say? “I had a really amazing time with this,” Chapman said. “You know, we’ll see.”

Photo: Jemal Countess / Getty Images

Building A Better Barneys

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While Barneys’ Madison Avenue flagship is getting an extensive renovation, the retailer’s online home is getting some work done, too. This week, Barneys revealed the new, revamped Barneys.com, with new features to streamline browsing and product suggestions from a host of influencers, including Mary-Kate and Ashley Olsen, Julianne Moore and her stylist Leslie Fremar, and Rachel Chandler Guinness and Tom Guinness.

Among the new tools is a “Favorites” feature, which allows you to make categorized lists of your go-to designers, favorite products (those exclusive to Barneys are marked XO—Exclusively Ours), options in your size, and your preferred color choices, all of which can be shared across social media platforms like Twitter, Pinterest, and The Fancy. If you’re looking for ideas, there’s also a “Most Loved” section, which shows the products the most customers “Favorite.” And the editorial sub-site The Window now has designer pages as a home for each brand available to its customers. Once you’ve figured out what you want to buy, it’s just two clicks away.

Photo: Courtesy of Barneys

Alexander McQueen Is Too Tired To Tweet…

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But he still will. The famously private Alexander McQueen jumped headfirst into social media on September 1 with this maiden tweet: “STRESSED! Microwave head meltdown! Sparks flying out of my brain! Preparing for the show—Lee McQueen.” Yes, it was really him. While McQueen’s Twitter @McQueenWorld has some of the publicist-driven tweets like other major fashion houses, the designer himself has been giving us intimate and occasionally expletive-filled little glimpses into his world, like this and this, and revealing abstract hints about the upcoming collection. It might actually be the case that for the shy designer—he once insisted on doing a TV interview with his back to the camera—Twitter may be the perfect mode of communication.

And McQueen is joining the likes of Louis Vuitton, Emporio Armani, and Burberry in live-streaming his show, called Plato’s Atlantis here on October 6 at 8:15 p.m Paris time. SHOWstudio head Nick Knight will be directing the live broadcast which will be spliced with footage already shot by McQueen and Knight that stars Raquel Zimmermann. Considering McQueen is usually one of the most thrilling and theatrical 15 minutes of Paris fashion week, it’s worth your while to tune in. In the meantime, you can pre-game on the site with a reel of past highlights.

Photo: Marcio Madeira