6 posts tagged "Twitter"
Building A Better Barneys
While Barneys’ Madison Avenue flagship is getting an extensive renovation, the retailer’s online home is getting some work done, too. This week, Barneys revealed the new, revamped Barneys.com, with new features to streamline browsing and product suggestions from a host of influencers, including Mary-Kate and Ashley Olsen, Julianne Moore and her stylist Leslie Fremar, and Rachel Chandler Guinness and Tom Guinness.
Among the new tools is a “Favorites” feature, which allows you to make categorized lists of your go-to designers, favorite products (those exclusive to Barneys are marked XO—Exclusively Ours), options in your size, and your preferred color choices, all of which can be shared across social media platforms like Twitter, Pinterest, and The Fancy. If you’re looking for ideas, there’s also a “Most Loved” section, which shows the products the most customers “Favorite.” And the editorial sub-site The Window now has designer pages as a home for each brand available to its customers. Once you’ve figured out what you want to buy, it’s just two clicks away.
Alexander McQueen Is Too Tired To Tweet…
But he still will. The famously private Alexander McQueen jumped headfirst into social media on September 1 with this maiden tweet: “STRESSED! Microwave head meltdown! Sparks flying out of my brain! Preparing for the show—Lee McQueen.” Yes, it was really him. While McQueen’s Twitter @McQueenWorld has some of the publicist-driven tweets like other major fashion houses, the designer himself has been giving us intimate and occasionally expletive-filled little glimpses into his world, like this and this, and revealing abstract hints about the upcoming collection. It might actually be the case that for the shy designer—he once insisted on doing a TV interview with his back to the camera—Twitter may be the perfect mode of communication.
And McQueen is joining the likes of Louis Vuitton, Emporio Armani, and Burberry in live-streaming his show, called Plato’s Atlantis here on October 6 at 8:15 p.m Paris time. SHOWstudio head Nick Knight will be directing the live broadcast which will be spliced with footage already shot by McQueen and Knight that stars Raquel Zimmermann. Considering McQueen is usually one of the most thrilling and theatrical 15 minutes of Paris fashion week, it’s worth your while to tune in. In the meantime, you can pre-game on the site with a reel of past highlights.
Style.com: A User’s Manual
No matter how clearly or concisely you try to present the information on a Web site, promotional space is at such a premium you always worry that some content might be overlooked. With that in mind, here’s a handy guide to all our coverage of the fashion weeks in New York, London, Milan, and Paris. Now you never need miss a photo, post, or tweet again.
Runway Reviews and Photos: Judging by last week’s record page views—a huge thank you to our new and returning users—you’re not having any trouble finding these. But as a reminder, this page is a convenient place to locate every designer covered in our Spring 2010 reporting. And don’t forget that you can view each collection in full-screen as well as in regular slideshow format and that many shows feature front-row and backstage-beauty photos as well as runway shots.
NEW! Shop the Looks: One exciting addition to our runway coverage is a brand new shopping experience called Shop the Looks. We’re categorizing each runway look into one of 36 trends, from boho to minimal. If something on the runway grabs your eye, simply click on the Shop the Looks link to find similarly themed looks from a range of top designers and retailers. Here, for example, you can get a jump on the animal-print trend that roared to life during NY Fashion Week.
Street-Style Photos: Because trends don’t just start on the catwalk, we’ve asked popular photoblogger Tommy Ton to document the best off-runway looks from New York to Paris. Tommy has a talent for catching fashionable types in spontaneous, informal moments—not as easy as it looks with a crowd that’s ready to pose at the drop of a Philip Treacy hat. You’ll find his daily photo diary here.
NEW! The Fashion Feed: The Twitter revolution means that the fashion-reporting cycle is even faster than ever, but how to separate the tweets from the chaff? Our innovative new Fashion Feed gathers the most fashionable Twitterers, from The New York Times‘ The Moment to Style.com’s own globe-trotting correspondent Dizzy Blazeberg, in one place. Just click here for a real-time snapshot of what’s happening in the front row and beyond.
Style.com on Twitter: Of course, if you want only the very best tweets, your favorite Web site is now on Twitter (a little late to the party, we admit, but fashionably so, let’s hope). Start following us today.
Style.com on the iPhone: On the other hand, we were way ahead of the pack in embracing the iPhone, and we like to think our app remains the best: It has everything you love about Style.com on the computer, without the hassle of being tied to your desk. If you haven’t already, download our iPhone app now. (Oh, by the way, need a stylish cover for your Apple device? We can help there, too.)
But wait, that’s not even the half of it. Don’t miss:
• Our up-to-the-minute party reports.
• Our award-winning runway videos.
• The Lookbooks that allow you to save and share your favorite photos from the site.
• The regular bulletins you’ll find in our Style File and Beauty Counter blogs.
• And last but not least, be sure to vote for the Look of the Day.
Really, there’s only one thing for it: You’re going to need a bigger screen.
Introducing The Fashion Feed (Twitter May Never Be The Same Again)
Hey, have you heard about this new thing called Twitter? We think it’s going to be big. OK, OK, we admit we’re coming to this a little late, but Style.com has finally joined the Twitterverse. Our editors and photographers will be tweeting and twitpicing from all of tonight’s Fashion’s Night Out events, as well as from the shows in New York, London, Milan, and Paris. (Follow us here.) Even more excitingly, though, we think we’ve come up with a pretty cool new twist on the whole Twitter experience. Introducing…drumroll, please…the Fashion Feed. We’ve created one convenient section of Style.com where you can find all of the most intriguing fashion world twitterers, from publications like The New York Times‘ The Moment (1,198,930 followers and counting) and Women’s Wear Daily (a mere 1,165,888 followers—slackers) to models and scenesters like Chanel Iman and Dizzy Blazeberg (that’s Derek Blasberg to the rest of us). You can read their tweets, see their photos, and get an instant snapshot of what the fashion world is talking about. It’s like Twitter but made especially for you. Please let us know what you think, and whether there’s anyone we should add to the Fashion Feed, in the comments below.
But first, give the Feed a spin.
Keep Tweeting, Met Invitees
We’ll be live-blogging from our desks as the red-carpet pictures roll in, but in the meantime here’s the 411 from our favorite Twitterers.
Edgy Austrian Iris Strubegger will be making her Costume Institute debut, looking suitably glam in Givenchy couture.
One leggy campaign star we won’t be seeing on the Met red carpet tonight? Heidi Mount, who’s cruising the open road in her home state of Utah.
Katie Lee Joel, for her part, sounds more excited about her post-Met meal than the party itself. We understand she’ll be hitting the red carpet in J. Mendel.