2 posts tagged "Unearthen"
In hopes of promoting a calm and renewed start to 2014, Olivia Kim opens her third curated pop-in for Nordstrom today. “It’s the New Year, it’s a recharge, it’s time to regroup and get yourself together,” Kim says of the new project, which she’s aptly dubbed “New Beginnings.” “That’s really the premise behind [New Beginnings], to offer things that are a little more reflective, that feel a little more personal…things that could help people literally realize their resolutions.”
There are organic cleaning supplies and Dyson vacuum cleaners for those who have pledged to be tidier. For customers who have dedicated their 2014s to getting in shape, there are workout clothes with an edge from Michi, as well as Jawbone Up wristbands that track health patterns. And shoppers who want a full-on makeover need look no further than the colorful Manic Panic beauty products and KORA Organics by Miranda Kerr creams.
New Beginnings also pays homage to celestial movements and astrology with organic jewelry and energy crystals from Gia Bahm’s Unearthen, zodiac sweatshirts by VFiles, and, at a few lucky locations, free chart readings by celebrated astrologists Tali and Ophira Edut (aka The AstroTwins). “I’m a Virgo but a Capricorn rising, and my moon is in Aries,” Kim says, giggling. “Which means I’m a big hot mess, but then it all kind of makes sense!”
But lest we forget, Nordstrom is a clothing retailer, and Kim doesn’t skimp on her pop-in’s fashion. This time around, she’s stocking exclusive leather boots by Tabitha Simmons (complete with personalized notes from the designer), Sophia Webster clutches, Frame Denim jeans, and Kara leather purses.
All of New Beginning’s product selection remains true to Kim’s signature quirk, and will live in eight select stores (designed, again, by Rafael de Cárdenas) and online at Nordstrom.com from January 10 through February 9. As for next month, she’s looking forward to launching an “anti-Valentine’s”-themed pop-in curated around menswear called the “Heartbreaker’s Club.” Have a look at New Beginnings’ merch in Kim’s appropriately trippy film, which debuts exclusively here.
Former stylist Gia Bahm used to experiment with clothes. Now she’s moved onto crystals and stones as the founder of the accessories brand Unearthen, which is fast becoming known for made-to-order necklaces of rose crystal, tangerine quartz, and black tourmaline mounted in bullet casings. What prompted her to mix New Age crystal and bullets? “I just thought it would look cool,” says Bahm, whose fans include Björk, Duran Duran, Cat Power, and Mary-Kate Olsen. And then there are the properties that the various stones reportedly contain, which even rock stars might need to avail themselves of sometimes, as the designer does. “I’m a little bit shy sometimes, so I tend to wear aquamarine, as it gives me that added sense of courage,” she says.