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April 16 2014

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3 posts tagged "United Colors of Benetton"

Benetton in Living Color

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For more than two decades, United Colors of Benetton has pushed the boundaries of fashion advertising, blurring the lines between commerciality and social commentary (for example, in the nineties, they launched ads depicting AIDS activist David Kirby on his deathbed, and in 2011, they ran their UNHATE campaign, which featured an image of President Obama and Chinese President Hu Jintao kissing). Spring ’13, while perhaps more direct on the fashion front, is no exception. The brand pulled together a group of compelling personalities, like pink-haired Charlotte Free, Sudanese model and activist Alek Wek, Tunisian model Hanaa Ben Abdesslem, and transgender model Lea T, among others, to celebrate color (while wearing Benetton, of course) in personal video interviews and vivid photographs. Above, the brand has shared an exclusive behind-the-scenes image from what looks like a fantastically rowdy campaign shoot, and below, watch Benetton’s candid video with Lea T.

To view more of the campaign, visit www.benetton.com.

Photo and Film: Courtesy of United Colors of Benetton

Benetton Brings Sexy Back To Knit

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United Colors of Benetton always likes to keep things a little spicy (remember those ad campaigns from last year featuring global leaders locking lips?). In keeping with that theme, the Italian fashion brand unveils its Soho pop-up shop and gallery space, The Art of Knit, tomorrow. Inside the garage space (situated around the corner from a BP gas station), you’ll find various exhibitions, including artist Erik Ravelo’s “Lana Sutra” knitted sculptures of couples entwined in Kama Sutra positions.

“The beauty of knitwear is versatility in many ways—it can be sexy,” the brand’s chief merchandising officer and creative director, You Nguyen, tells Style.com. “We wanted to share with the public the heart and soul of Benetton, colors and knitwear, and do it in a manner that is thought-provoking and fun,” he explains of the concept for the pop-up, open until the end of December.

Alongside the knit artworks, the label’s Fall 2012 collection and a range of knitted objects, from a banana to a tennis racket, are on display (and many of them are for sale). “There are also two exclusive styles designed for the pop-up experience in New York: a deadly sexy long pointelle evening dress and an equally sexy and sleek bodysuit,” he says. “All in knitwear, of course!” Here, Style.com has the exclusive first look inside the shop before it opens to the public just in time for FNO tomorrow.

Benetton’s The Art of Knit pop-up shop is located at 135 Crosby St., NYC.

Photos: Courtesy of Benetton

Alber Elbaz Decks The Claridge’s Halls, The Vatican Doesn’t Like Benetton’s New “Unhate” Campaign, Rankin Debuts A New Magazine, And More…

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John Galliano designed the Claridge’s Christmas tree for the past two years, but this year, Alber Elbaz has taken over the job. The tree will be decked “with marionettes wearing Elbaz’s take on Claridge’s staff uniforms.” The tree will be on display at the London hotel from November 22 through January 22. [WWD]

United Colors of Benetton’s new “Unhate” campaign has reportedly been condemned by the Vatican. The ad campaign features images of various political and religious groups locking lips. One image even shows Benedict XVI kissing Egyptian imam Ahmed Mohamed El-Tayeb. [Telegraph]

Marc Jacobs’ Spring 2012 sample collection was stolen yesterday in London. WWD reports today, however, that not all is lost. Apparently, “thieves made off with some ready-to-wear and accessories, but not the entire assortment,” and “Jacobs is said to have duplicates for many of the looks.” [WWD]

Dazed & Confused and Another magazine founder Rankin launched a new biannual fashion and lifestyle magazine today. Hunger‘s debut issue has one cover featuring Sky Ferreira and another featuring actor Rhys Ifans. Inside, you will find features with the likes of Heidi Klum, Cheryl Cole, Hayley Atwell, and more. [Dazed Digital]