It’s a growth market for Joseph Altuzarra. The New York designer presents his first Resort collection today (created, in part, to meet the increasing demand from retailers), and with it, his label’s first branded materials. Last week, Altuzarra convened a team that included photographer Steven Pan (a former assistant of Steven Meisel’s), models Danielle Zinaich and Aurélie Claudel, and his longtime friend, stylist Vanessa Traina, at Milk Studios to shoot the new lookbook. (It’ll debut on Style.com, along with our collection review, later today.)

“Generally, the inspiration was very nineties,” Altuzarra said. (Sure enough, the inspiration board was a collage of nineties-era ads and looks from Jil Sander and Gucci.) “I was a little tired of things that were so self-consciously fashion-y. I wanted something that was a lot more natural.” That extended as well to the casting of Zinaich and Claudel, two industry veterans (and, as it happens, old friends) who are less flavors of the moment, more lifers.

“I was really interested in working with women,” he continued. Danielle and Aurélie “both have kids, they’re both married, and they’re in their thirties. I think it’s more what Altuzarra is about—it’s about women, and not so much 16-year-old girls. [Altuzarra is about] a real personality. The fact that there was a connection between them and they were really friendly, I think that that was something that was really interesting.”

The collection itself Altuzarra describes as “a segue between the Fall show and the Spring show.” That means a chance to reprise a few recent greatest hits. Good news for those coveting the parkas that were a major statement for Fall: They’ll return, reworked, in lighter-weight cotton.