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July 11 2014

styledotcom Modesty was the dominant theme during the second day of Berlin fashion week: stylem.ag/1lXloxm pic.twitter.com/U4SjhEhKlD

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3 posts tagged "Veronica Etro"

In London, A New Outpost For The Globetrotting Etros

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Given that Kean Etro has the restless spirit of a natural nomad, it was a surprise to hear it was eight years since he was last in London. Nowadays, Kean prefers to spend his spare time in Mexico with his wife, Constanza, so it was family patriarch Gimmo who attended to the 18-month renovation that created the new Etro flagship on Old Bond Street. But Kean was there with brother Jacopo and sister Veronica—and Gimmo, of course—when the shop (above) opened for business last Thursday.

Previous tenants—for nearly 200 years—were the renowned Old Masters specialist Agnew’s, so the space was already appropriately laid out for the exhibition of rare and precious objets when Gimmo found it. The ground floor, for instance, is flooded with natural light from the skylights, which were a radical feature when Agnew’s installed them in the early nineteenth century. And the first floor, empty on opening night, is still a silk-wallpapered gallery, which inspired Kean to think about mounting the occasional show. The Etro family has always had an appetite for high culture, and there were already an impressive number of paintings and sculptures interspersed with the artful clothes and accessories on display.

After the cocktail in the store last week, guests headed a few blocks south to St James’s for dinner in Spencer House, the palace built for Diana’s ancestors in the mid-eighteenth century. It’s usually described as “sumptuous,” and who am I to disagree? Kean’s blazer in Etro’s signature paisley fit right in amidst the antique finery. The worn jeans and Astro Boy T-shirt with its flickering lenticular motif? A little less so. Still, not bad for a nomad.

Photos: Courtesy of Etro

Designers De-Stress Close to Home

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When the fashion week flurry dies down and designers can partake in some R&R, where do they head? While our first guess might involve Learjets and palm fronds, it seems that just getting out of town is the priority—no private plane necessary. We polled some of Milan’s leading ladies of design for their-post show detox plans, and their answers are definitely not jet-set. Angela Missoni, for example, travels for an hour before resting her work-weary legs on the vine-leafed terrace of Borducan, a restaurant and hotel near her hometown of Varese. Blumarine‘s Anna Molinari takes off in her sports car to Forte dei Marmi, a seaside town frozen in the 1950′s, while Alberta Ferretti prefers hitting the slopes of Cortina. For Veronica Etro, her wonderfully restored family estate in Piacenza, just outside of Milan, is the perfect place to decompress.

Feathers And Freebies At Etro

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Recycling was the word that bounced out from Etro‘s preshow blurb Saturday, so we went backstage to find out more. “I looked through the Etro archives and collected all the leftover scraps,” Veronica Etro
explained. “And I dreamed up new ways of stitching them together. I was even able to create imitation feathers, which is a very good idea—in Italy wearing the real thing brings bad luck!” Also being
recycled were the bronze Etro cushions adorning the venue’s chairs. At the show’s end people snatched them up by the armload.

Photo: jasmine Serrurier