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July 25 2014

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16 posts tagged "VFILES"

Editor Obsessions: VFiles’ What Ever Slides

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Every day, Style.com’s editors reveal their current obsessions—and where to buy them. Check out today’s pick, below.

what ever

These quirky slippers just came back in stock at VFILES and there’s no doubt I’m eager to add them to my shoe closet. I’ve admittedly also fallen for more profane iterations of these slides, but the VFILEs ones are PG enough to wear to work. Plus, they literally go with everything. I’m just as excited to wear them with jeans as I would with a dress. I’ll have to be mindful of crossing my legs though. “EVER, WHAT?”

VFiles What Ever slides, $65. Buy it now.

Photo: via VFiles.com

Hey DJ, VFiles Is Calling

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Spin masters, get ready—VFiles is now accepting applications for its first-ever DJ Championships. The digital fashion community with a cooler-than-thou shop downtown is known for championing up-and-coming fashion labels, (perhaps most notably, Hood by Air), and now it’s applying the same concepts to the music scene with the launch of this project. To participate in the contest, a partnership with Def Jam Recordings, DJs will need to submit an original ten-to-twenty-minute mix, plus related media (images, GIFs, or videos) to the VFiles platform. Entries will be judged by general social media popularity (the more likes it gets, the higher they rank in the standings), as well as top-tier professional opinions. The three finalists will be reviewed by Kyambo “Hip Hop” Joshua, EVP and co-head of A&R at Def Jam (best known for his work with the likes of Kanye West, Lil Wayne, Drake, Jeezy, and other multi-platinum-selling artists), at a live battle at the VFiles Made Fashion party. “For years, Def Jam’s motto has been ‘Respecting the DJs,” says Joshua. “Def Jam’s brand, right down to our logo, is built around the special role the DJ plays in shaping the taste and tone of the culture. VFiles—with their forward-thinking eye for young talent and their unique, central role in street style—is a natural partner for us.”

Click here to apply. Finalists will be announced August 15, and the winner will be named in September during NYFW.

Summer Friday: From the Office to the Beach With VFiles’ Julie Anne Quay

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Like the George Gershwin song goes, “Summertime, and the livin’ is easy.” Especially if your workweek is cut short thanks to “Summer Fridays.” The extra hours go a long way in making every weekend seem like a holiday. If you’re short on inspiration for your own Summer Fridays, just look to our new season-long series where we ask industry people with cool jobs to share how they’ll be spending their free afternoons.

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Those who obsessively follow the wonderfully wacky online universe of VFiles are already aware of Julie Anne Quay, its founder. Quay, whose résumé includes serving as the executive editor of V Magazine, a past stint at Steven Meisel’s studio, and casting Marc Jacobs’ runway show, has changed the modern face of fashion with VFiles’ online community, user-generated fashion shows, and hilarious satirical programming. Here’s how she’s spending her Summer Fridays:

“We don’t really have Summer Fridays at VFiles because we are very much a startup operation—but if I was to sneak away for a Friday afternoon, I would plan it like this: First of all, I would come downtown in the morning wearing my swimmers under my clothes (that’s a very Aussie thing, always be ready), and I would drive down and park at the corner of Greene and Canal—and pay extra to park right by the exit and make sure my surfboard on the roof doesn’t get stolen—at noon get straight out of town on the LIE to Peters Pond Beach in the Hamptons and strip down. Sand. Water. Sun. Heaven.

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EXCLUSIVE: VFiles Launches VFiles Sport Plus, a Collection by the Users, for the Users

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VFiles

In a world where new e-commerce sites are a dime a dozen, VFiles stands out. Its unique designer selection (think Hood by Air, Adidas x Rick Owens, Moschino, and KTZ), innovative social media platform, and active community have kept VFiles steadily on our radar, and the platform’s singular aesthetic has left its dedicated fan base begging for an original cut-and-sew VFiles clothing line. Well, ask and you shall receive. VFiles’ debut collection, dubbed VFiles Sport Plus, launches on Monday. An exclusive first look at the range debuts here.

The campaign is modeled by VFiles users; one simply had to tag a photo of themselves on the platform to be considered for the lookbook. “The collection is by us, for us,” said Julie Anne Quay, founder of VFiles. “We looked at what our members collect, what they share…So it really is a community-generated collection,” she explained. “I think that’s also something that’s never been done before. Like, what if Facebook had a collection? What would that look like?”

VFiles

VFiles Sport Plus is comprised of unisex motocross jerseys and shorts, French terry hoodies, slub-knit tees, body-con dresses, and more. The clothes have a distinctive sport-meets-street vibe and a contemporary price point (prices range from $75 to $300). “It’s all branded, and really fun, functional, and wearable. We think we’ll fit alongside the brands in our stores right now, which is really important to us,” Quay said. “Our community is very loyal to young designers and likes to wear things no one else has ever seen. So I think VFiles Sport Plus is something they will be really excited about.”

Quay tapped Erin Magee, head of production at Supreme and creative director at MadeMe, to head up the design process. “Erin knows how to execute. She’s able to take what we want to see and actually turn that into a garment,” Quay explained. “There’s a language to VFiles that you can’t really put words to. You just know it’s VFiles.”

The VFiles Sport Plus collection will be available on April 28 internationally and on vfiles.com.

Photo: Jason Rodgers 

VFiles Scores an Exclusive Interview With Martin Margiela

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It’s finally happened: VFiles revealed today that it snagged the first-ever on-screen interview with the elusive visionary that is Martin Margiela, who’s been essentially off the radar since leaving his eponymous maison in 2009. Get ready for your brain to explode, and watch the clip here. This might be the best April Fool’s prank anyone’s pulled all day.