6 posts tagged "VFILES"
VFiles—New York’s premiere destination for streetwear, swag, and the cutting edge—has met its match. The platform’s retail director, Zachary Ching, found a kindred spirit in Anna Trevelyan—the rainbow-haired stylist who serves as London boutique Machine-A‘s fashion director—when they sat side by side at the Fall ’13 Thierry Mugler show. The conversation that ensued led to a veritable shop-swap that kicks off during New York fashion week. “I was telling her a lot about my store, and she was telling me about hers, and we thought, ‘Let’s just trade lives for fashion week,’” Ching told Style.com. While VFiles focuses on all that is urban, and Machine-A prides itself on championing London’s experimental designers and up-and-comers, Trevelyan says that the stores are completely in sync. “Although the product and the brands stocked are different, the ethos is the same. We both want to give as much exposure as possible to the young designers we support, and the chance for a more international outreach for our designers really excited both of us.” The stores also share some common ground in their locations—they’re each based in their respective cities’ Soho districts, making them, as Trevelyan explains in the below clip, “global neighbors.”
Machine-A will take over the back portion of VFiles from September 3 through September 17 (the last day of London fashion week) and visa versa. Trevelyan is bringing brands like Alex Mattsson, Dr. Noki, Ashley Williams, and Kyle Hopkins to the Big Apple, and Ching will fill Machine-A with VFiles’ vintage collection, T-shirts by LPD New York, and wares from Hood by Air, including four limited-edition tops embellished with Swarovski crystals. “We haven’t figured out the price point yet, but they’re going to be super expensive,” laughed Ching when asked about the exclusive merch. On the more affordable front, the stores have created a range of co-branded sportswear—like basketball shorts, long-sleeve tees, duffel bags, and hoodies—which range from $30 to $90. The collaborative collection debuts exclusively here.
This switch-up ties into the stores’ long-term transatlantic plans, too. For instance, VFiles has picked up Alex Mattsson’s Spring ’14 menswear collection, and Machine-A will be stocking the new collection by Hood by Air. “I think it will be nice to take these first footsteps in London, because eventually we’d love to have a real store there,” offers Ching. But he adds, “It’s also about having a really fun party at the end of London fashion week. We’re super excited about that.”
V-Files is located at 12 Mercer St. in New York. Machine-A is set on 13 Brewer St. in London.
If the Stepford wives wore Louis Vuitton, you might expect them to look exactly like the models in Spectral, the film that Jenna Elizabeth has made for VFiles and California-based (but Italian-made) eyewear label SHAUNS. Set to premiere during a party at the Tribeca Grand tonight, the film stars Chanel Iman, who undergoes an unusual eye exam. (Get it? Because it’s an eyewear brand?) During the procedure, Iman has a series of decidedly trippy (but curiously fashionable) flashbacks—one of which debuts exclusively below. The full film will be released tomorrow on vfiles.com.
VFiles—you know it as the one-stop Mercer Street shop famous for its international cool-kid wares and its unique, engaging social-media platform. But as of this month, the store has added a notably more traditional branch to its hyper-hip oeuvre: an expertly sourced vintage capsule dubbed Voyageur Du Temps, replete with pieces from Chanel, Gianni Versace, Jean Paul Gaultier, and more.
Sourced from private dealers worldwide, VFiles’ collection of covetable collectibles—which includes a graffiti-and-vinyl Hermès tote and a cotton-candy-pink Céline knapsack—sprung from one of the site’s most popular clicks: a digitized Chanel lookbook from 1994. Recognizing a thirst for vintage among its followers, the brand decided to fashion its own trove of archived accoutrements.
Pieces from Voyageur Du Temps are available now online and at VFiles’ 12 Mercer Street location in New York City. Prices range from $300 to $3,000.
In just under a year, the VFiles store has established itself as the New York destination for hipsters and hip-hop-heads looking to score some streetwear (or, as some might call it, “swag”). A favorite of A$AP Rocky (and the kids who listen to his music), the multibrand boutique on Mercer Street carries independent designers such as Hood By Air, Les Plus Dorés, and Conflict of Interest, as well as its own namesake line. Starting today, Japanese fans of the fashion media site will be able to get their “swag” in person at the VFiles pop-up in Isetan, one of Tokyo’s leading department stores. Open through March 12, the shop will stock specialty pieces from Gerlan Jeans and the VFiles collection, as well as a limited-edition X-Girl camouflage tote bag. VFiles reportedly plans to open up similar retail concept spaces in the future, including an outpost in the Hamptons this summer.
Label: Degen, designed by Lindsay Degen
Need to Know: For the past several seasons, Lindsay Degen has built up a reputation for quirky knits that reassert the fun in fashion. The up-and-comer dubbed her Fall lineup “The Doctors Degen” in honor of her parents, who are both geneticists, and drew inspiration from their old biology slideshow presentations (which she projected on the wall at Industria yesterday). She whipped up (or, rather, knit up) webbed leggings that mimicked the molecular structure of mold, as well as a soft pullover that spelled out “Yuck.” Degen told Style.com that it was this piece that set the collection in motion.
She Says: “Fashion shouldn’t be so serious.”