32 posts tagged "Victoria’s Secret"
“This is a new way to make a garment that’s never been done before,” explained Shapeways industrial designer Duann Scott from the heart of the brand’s Long Island City factory. He’s talking about 3-D printing—the process by which a pulsed laser cuts through layers of heated powdered materials (such as nylon, powered plastic, sterling silver, gold, even sandstone) to create computer-calculated shapes and designs. Shapeways is one of a handful of companies bringing 3-D printing, a technology traditionally used by architects and engineers, to the public market. In the past, it has been used to create everything from hearing aids to museum interiors; Dutch designer Iris Van Herpen was one of the first to apply the process to wearable items. Now, Victoria’s Secret is introducing 3-D-printed designs—just in time for its big fashion show on November 13.
“It’s exciting that we get to use this—we’ve never done it,” related Victoria’s Secret collection design coordinator Sarah Sophia Lidz. “It’s the first time, and it will be perfect for this section, too. It’s called Snow Angels, and it’s really a nod to the iconic Victoria’s Secret theme, with beautiful white wings inspired by snowflakes, snowfall, frost, the northern lights—there’s a lot of Swarovski.”
The 3-D-printed item in question is a Swarovski Crystal-encrusted corset, modeled to look like a snowflake, encasing the model Lindsay Ellingson’s body. It was designed off a full-body scan to fit Ellingson exactly.
“We’ve seen some 3-D printing in fashion, in the haute couture in Europe. So it’s been very rigid things, very artful things, but nothing that’s been nice to wear,” added Scott. “This is the first piece for a mainstream brand—with a focus on the elegant, sensual form—not just rigid and stiff and alien-like. It’s wearable.” The corset debuts exclusively above.
As for what’s up next in the 3-D sphere, Scott offered, “We’re seeing an evolution in the materials that we can use in 3-D printing.” As more and more designers turn to 3-D printing, more and more pliable fabrics will be developed. “But the interesting thing about 3-D printing and design is, traditional fabric is either a stitch or a weave, and maybe a chain mail in there, but with 3-D printing, we can do all three of those simultaneously, in one garment, in one material,” added Scott. “So there are new ways to control the way the fabric falls and reacts to the body. There is lots of room for evolving the garment.”
“We always felt like there was a huge gap between brands like La Perla and brands like Victoria’s Secret,” says Monica Paganucci, the creative director of new intimates label Sweetly Inked, which launches tomorrow exclusively online. A meeting of minds, including NYC creative agency Playworkgroup, stylist Samira Nasr, and creative directors Paganucci and Rico and Michelle Garcia, Sweetly Inked’s eleven-piece all-black range is a play on tattoos. “The inspiration [for the initial collection] was to create a line that would highlight where most people would have artwork on their bodies. That inspired the theme of transparency,” Paganucci continued, noting that texture was a key element in the range. The designers will focus on one collection a year, but they plan to supplement their signature fits and cuts with limited-edition wares. “You should always be able to go back and find your favorite bra,” Paganucci reasons, albeit one with seductive sheer paneling and strategically placed exposure. As Sweetly Inked grows, so too will the collection—loungewear is set for a Fall launch.
Sweetly Inked will be available from tomorrow exclusively at www.sweetlyinked.com.
Lindsay Ellingson’s line of silk-and-gold bracelets, Goldie Knots, is sweet and unassuming—a lot like the model herself, who has a girl-next-door appeal despite her high-profile career. She got her start by attending a scouting event on a whim in 2005. At the time, she was studying biology at the University of California at San Diego, and knew nothing about fashion. So when she was quickly picked up by an agency, flown to Paris, and instantly sent to meet with John Galliano, who wanted her to open the Christian Dior show (mind you, she had never heard of John Galliano or Christian Dior), she didn’t know what to expect. “My eyes were squinting so badly because I didn’t realize the lights were going to be so bright!” she says of her Dior debut.
A self-confessed science geek (in Valentino: The Last Emperor, the camera pans a room of models backstage in hair and makeup, and she can be spotted with her nose in a tome on Einstein), Ellingson, now twenty-eight, has been going nonstop since diving into modeling eight years ago. She’s walked for everyone from Michael Kors to Chanel, done Victoria Secret’s runway spectacle for five years running (yes, she’s worn those coveted Angel wings), shot campaigns for the underwear megabrand, as well as Tommy Hilfiger, Moschino, and MAC, and starred in editorials (and a few cover shoots) for Vogue, GQ, and Marie Claire.
A stranger to fashion no more, the model is now somewhat of a designer herself, turning out high-quality creations of knotted silk and 14-karat gold that she makes by hand. Having learned the craft from her mother, Ellingson started by making the bracelets for herself. However, the baubles quickly caught the attention of her friends, and a Victoria’s Secret stylist requested to use them on a few shoots. Thus, Goldie Knots was born. Most of her business has come from word of mouth, but her Web site is launching this spring, where the bracelets will be sold for $150 to $250. A lover of animals, Ellingson will be donating a portion of the proceeds to help out her furry friends. “So far, in just the very small amount of business I’ve done, I’ve donated about $2,000 to the Humane Society of the United States.” Talk about an Angel.
The art of seduction is hard to master, but confidence-boosting lingerie never hurt. Enter intimates maven Jennifer Zuccarini—a co-founder of Kiki de Montparnasse and former design director at Victoria’s Secret—and her newly-launched Fleur du Mal, a collection that celebrates undressing and dressing up in equal measures—which is to say it’s half-lingerie, half ready-to-wear.
“I’ve always had a vision for this brand,” she explains, “This idea of, Okay, there’s this gorgeous sheer blouse or dress. What’s the perfect thing to wear underneath it?” She’s now making both: provocative yet sophisticated underpinnings as well as similarly sensual separates and even a gown or two. From the delicate chiffon blouses to a button-front, A-line leather skirt down to the special occasion balconette bra and matching garters, the full range is a dream wardrobe for a wife—or a mistress.
Instead of going the wholesale route, Zuccarini focused on creating a unique, interactive (read: social-media friendly) e-commerce site, Fleurdumal.com. “I wanted to make a fully shoppable experience that can be emotional, too,” she explained. The editorial images can be shopped not only for Zuccarini’s own collection; they can click to learn more about the ABC Carpet & Home rug or the glossy art book in the shot, too. That’s because, Zuccarini says, “the site is a platform for bringing together all the things I love. It can be about clothing and lingerie, but it’s also about culture and music.” They’re on display in the video debuting exclusively below, and in the series of events Fleur du Mal is throwing to toast its debut this week, including cocktails, a dinner party, and a special performance on Friday night by French electropop band Saint Michel, appearing stateside for the first time.