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July 31 2014

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2 posts tagged "Vincent Van De Wijngaard"

EXCLUSIVE: Tilda Lindstam Braves Great Heights for 3.1 Phillip Lim’s Fall Campaign

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phillip lim

Fly a kite atop a skyscraper? Why not! For Fall ’14, Phillip Lim decided to give his woman a name, and it was Soleil. “She’s a fun and culturally curious woman whose world was somewhere between instant and pop culture,” Lim told Style.com. For his latest campaign, the designer tapped Tilda Lindstam to portray Soleil in all her free-spirited glory. Shot on location in New York by Vincent van de Wijngaard, the heady snaps, which debut exclusively here, depict Lindstam flying to and fro on a swing in the sky and flying a black kite on the roof of a Manhattan building. “It rained all day and it was freezing cold, so we were all wrapped in blankets on this rooftop in the middle of the city—it was quite peculiar but fitting in a way,” recalled Lim. “The swing was specifically designed and constructed on the roof of the building, there were moments that the natural forces took over and the whole swing was swinging off center. It was pretty scary at times—it looked like she was going to swing straight off the edge!”

Lim A continuation of the Spring campaign, Fall’s images center around the concept of freedom. “‘Freedom’ is something that we have always built into our messaging because there is something that speaks to us all in its meaning. The freedom that I am afforded by remaining independent is something that I am really proud of,” explained Lim. And it seems like that freedom is serving the designer well—he’s preparing to celebrate his tenth anniversary next year, and will be opening a new flagship on Soho’s Great Jones Street this September.

Photos: Vincent van de Wijngaard

And Now, a Moment of Zen, Courtesy of Phillip Lim

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Phillip Lim Spring '14

Today is the (unofficial) first day of NYFW, and many of us are already whirling about in a fashion-induced frenzy. If, like us, you’re looking for a way to restore the calm, we suggest having a gander at 3.1 Phillip Lim’s Zen-like new campaign. Lensed by Vincent Van De Wijngaard and starring Anna De Rijk, the ads and corresponding film, which were shot on location in South Africa, are based on the concept of Freedom. “We all need to escape from time to time, and I wanted these images to be like a breath of fresh air,” offered Lim. He also noted that, for Spring ’14, which marks his third season producing a campaign, he aimed to abandon traditional advertising constraints. “There is so much pressure for campaigns to answer to so many requirements—does it identify the girl? Does it embody the brand? Does it feature the bag to buy for the season?—I just wanted to put all of that aside and really concentrate on the idea of Freedom. It’s intrinsic to the brand as a whole,” he asserted. “We are independent, and our independence affords us the freedom to be who we want to be. I think in an industry full of noise and pace, everyone would love a moment to take a deep breath.”

Wise words from Mr. Lim. But, other than staring at his Spring snaps, what’s the designer’s secret for warding off pre-show stress? “I wish there were a magic formula,” he admitted. “It has to be mind over matter. Getting as much sleep as possible is the main thing–but that’s no big secret!”

Have a first look at Lim’s soothing Spring photographs (above) and short (below) here, exclusively on Style.com.

Photo: Vincent Van De Wijngaard