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August 23 2014

styledotcom Are designers running out of ideas? Or are straightforward clothes a sign of times? stylem.ag/1uSNUd5 via @CathyHorynNYT

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4 posts tagged "Viviane Sassen"

EXCLUSIVE: Joan Smalls Goes Sci-Fi Sophisticate for Missoni

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Joan Smalls for Missoni
Joan Smalls for Missoni

The Fall ’14 campaigns continue to roll out today and Missoni is the latest house to debut its new ads. Staring Joan Smalls and Justin Barnhill, the Viviane Sassen-lensed snaps transport Angela Missoni’s geometric Fall wares into a dreamlike, futuristic landscape. “It’s an imaginary world, one thousand years forward, and a surreal and humorous setting comprised of ancient ruins, bright vivid color, metallic shades, sharp geometric patterns, and robotic futuristic creatures—an ideal frame for Missoni’s contemporary and stylish woman,” Angela Missoni told Style.com.

No doubt, Missoni had her pick of mega models to star in the ads, considering previous campaign faces have included Christy Turlington and Stella Tennant. Of her choice to tap Smalls, the designer offered, “[She] is one of the most famous and adored models of this moment, and she perfectly embodies the spirit of this collection. With her beautiful complexion, intensity, and strong, contemporary attitude, she seemed to me the ideal protagonist of this campaign, one that puts together past and future, memory and sci-fi, and reality and fantasy.” Shot at an archeological site, the photographs, as well as a trippy-meets-quirky film, both of which debut exclusively here, feature colorful cutouts that lend the imagery a playful, almost cartoonish feel. Most important though, Smalls is easily the most sophisticated sci-fi heroine we’ve ever seen.

Photos: Viviane Sassen

EXCLUSIVE: Carven Goes Dada for Fall Campaign

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Carven
Carven

In keeping with the concept behind his Fall ’14 collection, Carven’s Guillaume Henry looked to Dadaism when creating his Fall campaign. Lensed by Viviane Sassen for the sixth consecutive season, the snaps star models Kremi Otashliyska and Gustaaf Wassink as they pose against surreal, fragmented backdrops in Carven’s Fall wares. “There are three focuses in viewing each image: the background, color element, and model,” Henry told Style.com. “We wanted to create an art image as well as an advertising image, and it was conceived this way. We chose the images to be produced as collages, a technique borrowed from Dadaism with influences from Erwin Blumenfeld. It’s an artistic message—full of reference but also unique.” Have a look at the heady images, which debut above, exclusively on Style.com.

Photo: Viviane Sassen

Christy Turlington Is Missoni’s Wonder Woman

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Christy Turlington for Missoni

Christy Turlington for Missoni

Missoni has a bit of a thing for quirky fashion films. If you’ll remember, last season Stella Tennant struck some wacky poses for the Fall ’13 Alasdair McLellan-lensed campaign and video. The house continues in that vein today, with the debut of its Spring ’14 ads and film. Original-supermodel-going-strong Christy Turlington stars in the Spring spread, showing off Missoni’s printed wares alongside model Vincent Lacrocq and some giant, geometric Plexiglas cutouts (which, if you look closely, actually spell out M-i-s-s-o-n-i frame-by-frame). Shot by artist Viviane Sassen in the Canary Islands, the serene but offbeat images and short have a vintage sci-fi edge, and we think that’s somewhat fitting, considering Turlington—who, at 44, has been nabbing a bevy of major campaigns and recently ran the New York Marathon—is nothing short of a modern-day Wonder Woman. Watch her in the film’s debut, below.

Photos: Viviane Sassen

Anais Pouliot, Cut In Carven

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Canadian catwalker Anais Pouliot (pictured) is the star of Carven’s Fall 2012 ad campaign. In the images, lensed once again by photographer Viviane Sassen, the model shows off a series of creative director Guillaume Henry’s covetable numbers from the collection (which, as usual, had editors eagerly making their wish lists as they sat front-row at the show in March). Here, Style.com has a first look at the campaign.

Photo: Viviane Sassen